New Book Recommendations
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经济
Call Number: 339.5/S067/2021沙烨 著 当代世界出版社
世界面临百年未有之大变局,财富分化成为人类社会共同面临的挑战。本书从讨论本质性的财富伦理问题入手,透过大历史视角,对中共建党以来的百年历史脉络进行了梳理,阐明了当代中国财富积累所依赖的历史正外部性。同时,作者回顾了美国历史上财富分配制度的演变和背景,并剖析了数字经济时代财富分化加剧的结构性原因,进而论证了自由市场的局限性,并指出市场经济中价值创造者和利益获得者的错配问题。
Call Number: 339.4/S731=1/2021托马斯·索维尔 著 浙江教育出版社从古至今,不同国家的发展水平各不相同,大国崛起、湮灭是常有的事。中国在数个世纪中领先世界各国,后来却落后于工业革命后的欧洲;阿根廷曾领先法国和德国,是世界上富有的国家之一,却在半个世纪后陷入政治危机,经济一落千丈。在一国内部,不同人群之间的收入水平也相差悬殊。美国黑人比白人更容易陷入贫穷,而华人、犹太人和黎巴嫩人不管到哪里都能不断创造和积累财富。
究竟是哪些因素促成了国家的崛起、兴盛和衰亡?又是哪些禀赋让某一部分群体更容易获得财富?收入不平等和财富不均的成因到底是什么,以及如何在世界各国引起了大量社会和政治矛盾?
经济学大师托马斯•索维尔在这部全新的作品中,利用丰富的历史材料,通过冷静的观察、精准的分析,深刻地探讨了这一当今世界爆炸性的话题。他戳破了权威人士和经济学家模棱两可的数据和耸人听闻的理论,从地理、文化、社会和政治4个方面,以平实明了的语言揭露了国与国之间、群体与群体之间、人与人之间的不平等问题。索维尔的研究超越了不同派系和理论的偏见,不仅为我们揭露世界的真相,也为我们提供了观察、思考和认识世界本质的方法。
Call Number: 333.330952/A798=1/2021日本《朝日新闻》采访组 著 中国纺织出版社有限公司年轻时拼力买下昂贵的房产,想着退休以后能和家人一起颐养天年;经营多处房产,期冀子女日后能靠长租公寓多一份收入和保障;未加深思便继承了故人遗产,以为房产再多一两处又何妨。但曾经的“土地神话”已化为泡影,截至2018年全日本的空房率达到13.6%,再次刷新历史峰值。
当年高位接盘的人,后来都过得怎么样了?众人趋之若鹜的房产和土地为何会沦为避之唯恐不及的烫手山芋?人口剧减已成定势,日本多地却仍旧频现房地产热潮,背后交织着哪些不为人知的利益暗流?
《朝日新闻》大型连载“负动产时代”在全日本引发巨大反响,本书在此基础上进行了大规模增补和调整,通过海量一手资料和真实案例,深入分析日本“负动产”的成因、现状以及可能的解决方向,全民买房时代究竟该不该上车?本书或已给出答案。
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管理
高效能人生 :平衡的法则Call Number: 650.1/H992=1/2021迈克尔·海亚特, 梅根·海亚特·米勒 著 长江出版社
越来越多的职场人士习惯用加班挤占本属于生活的时间,他们相信“当工作超负荷时,只有加倍工作才能结束这一切!”、“长时间忙于工作、日理万机的人,拥有更高的人力资本的价值”。
这种过度工作崇拜是不折不扣的“思路陷阱”!其本质是我们用过度工作置换了人生中其他领域的投入,把人生其他领域的收益边缘化。它掩盖了一个事实:人生是多维的,成功也是。只有当人生的多个方面和谐发展、相互促进时,成功才是可持续的。
全球知名高效能专家迈克尔·海亚特及其高管女儿梅根提出的“高效能人生法则”,已在美国帮助超1000万人实现工作和生活联动推进,在动态中取得两者的平衡和双向发展。他们在组织科学和心理学等学科研究成果的支持下,通过大量来自各个业务领域的成功人士和他们的训练班学员的案例,总结出工作和生活双赢的五项原则,引导读者树立正向的职业观和生活观,用高效的工作为生活提供空间,实现自我保健、人际关系和谐、工作成就感高的良性循环,让正向努力不拿幸福感做交易,不以牺牲个人生活为代价。
华为数字化转型 :企业持续有效增长的新引擎Call Number: 658.4038/Z772/2021周良军, 邓斌 著 人民邮电出版社企业的数字化转型,面临诸多的难题,但卡转型“脖子”的,不是技术,而是思维和方法。如果能够站上先行者的肩膀上,学习吸收业界实践的势能,那会是稳健有效的成功之道。在华为成长壮大的过程中,不可或缺的,是数字化。
《华为数字化转型 企业持续有效增长的新引擎》尝试把华为20来年的数字化转型和管理变革实践呈现给读者,集中体现在“真实”“系统解剖”两大核心层面:不是只看华为的现在,而是应该从1998年的战略选择开始,解码华为数字化转型所经历的、包括流程驱动、数据驱动和智能驱动的整个渐进式过程,让读者了解华为如何一步步夯实数字化能力,如何让数字化成为企业裂变式成长的新引擎;不是只看华为的转型变革实践,而是应该看它转型变革的驾驭之道,看它包含战略、领导力、变革管理在内的全局思维模式和转型成功基因,帮助读者更好理解和复制华为的数字化转型成功经验。
共情管理 :用自然经营法则打造网红店铺Call Number: 658.8700952/W324=1/2021渡辺雅司 著 古吴轩出版社互联网时代,每个人都是管理者。领导力成为每个人生存、发展所需的硬技能,管理方式也随着时代的发展而产生了明显的变化。
《共情管理》是日本二百年老店“船桥屋”第八代掌柜渡边雅司的管理经验总结,阐释了作者专注于“让接触葛饼的人都感到幸福”的理念和理想,并系统地介绍了员工的评价制度、新人的提拔方式,以及如何借助创新的商品开发市场、展开网络营销等方面的内容。
并购的艺术 :交易的架构与策略Call Number: 658.16/F678/2021符胜斌 著 中国法制出版社本书以“并购交易的架构与策略”作为大话题,目录按热点问题分类,分为:成长:并购的视角、择时:并购的时机把握、融资:如何筹集并购资金、监管:“猫鼠游戏”、狼烟:股权争夺战、涅槃:困境企业重组七个大类,收录精品稿件29篇。作者立足于我国并购交易的实践,以强烈的问题导向,在对并购重组、发行制度等监管制度的系统梳理基础上,对制度的逻辑与演变进行了专题式的讲解;并对该制度在我国资本市场的适用问题进行分析;回顾历史、立足当下、展望未来,是本书所录文章的清晰主线,也是作者试图给读者展现的内容。
人单合一 :量子管理之道Call Number: 658/Z85=1/2021丹娜·左哈尔 著 中国人民大学出版社21世纪已经跨入量子时代,丹娜·左哈尔认为物理学范式的转移预示并定义了一个更广泛的范式转移,即我们体验和思考一切事物的方式都将发生根本的转变。企业管理的底层逻辑也将发生根本的变化。对企业而言,量子管理才是未来管理的新方向。作者在书中,阐明了:什么是量子管理;量子管理的理论基础和底层逻辑是什么;量子领导者的12条原则;量子员工的特点;量子组织的管理特性;以海尔为首的全球知名企业践行量子管理的成功案例…………
在海尔集团、罗氏印度、美国通用电器家电等公司将量子管理思想付诸实践之前,量子管理作为新的管理思想范式,尽管使很多商业领袖为之着迷,但始终处于理论层面。其中,尤其是海尔的“人单合一”管理模式的成功验证了量子管理理论的可行性,并赋予了它生命力。目前这一管理模式早已获得世界性的认可,走出海尔,走出中国,成为很多跨国企业管理转型的方向。可以说,海尔提供了“人单合一”的新型实用组织模型。
财务报告与分析 :一种国际化视角 (新版)Call Number: 657.3/D595/2021丁远, 埃韦尔·施托洛韦, 卢克·伯格姆 著 机械工业出版社本书从财务信息使用者角度解读会计学。财务会计不创造价值,但能把企业创造的价值反映到不同会计期间;在披露的时点上,能够在参与者之间进行一次财富再分配。资产负债表如同一张照片,反映的是期初、期末的时点数。利润表好似一部电影,展示的是企业经营动态的时期数。不要以为企业资产负债表上的现金越多越好,因为现金只有转化为其他资产状态才能实现增值。
作者为中欧国际工商学院副院长兼教务长、法国凯辉会计学教席教授丁远,巴黎高等商学院会计学教授埃韦尔·施托洛韦和卢克·伯格姆。
Call Number: 658.7/Z330/2021赵先德 著 中国人民大学出版社供应链管理能力日益成为企业竞争优势的关键来源,但往往面临信息不对称、数据真实性存疑、缺乏信任机制等痛点。区块链技术有助于实现供应链信息的共享与透明,增强上下游伙伴间的信任,提高企业的运营效率。
中欧国际工商学院赵先德教授深入研究了区块链技术如何赋能传统供应链,展示并分析了食品、药品、物流、供应链金融等几个行业的前沿案例,提炼出区块链助力企业实现供应链管理转型升级的路径,并对区块链的未来应用趋势进行了展望。
Call Number: 电子书(移动端)爱德华·德博诺 著 机械工业出版社提起“冲突”,你会想到什么?大吵一架,或发动战争,这是战斗思维;针锋相对,讨价还价,这是谈判思维;将“和平”看作正常状态,将冲突看作问题,这是解决问题的思维。这些旧的思考方式在面对冲突时,越来越体现出它们的弊端。在这里,作者引入一种新的思维方式——“设计”。当人们作为冲突中的一方时,往往无法客观看待引起冲突的事实和冲突本身,因而前述三种思维方式对于冲突往往是火上浇油。而如果能够站在第三方的视角,着眼于未来而非过去,将冲突看作即将孕育新方案和新事物的契机,则能够有效化解冲突。作者将在本书中教给读者,如何运用设计思维,在冲突之中设计出全新的、双方都受益的方案方法。
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哲学
Call Number: 301/E574=1/2021马修·恩格尔克 著 上海文艺出版社
人类学家的一大准则便是对日常事物感兴趣。关于这个世界,人类学可以告诉我们什么?人类学如何帮助我们理解自身?文化为什么重要?
在过去的一百多年里,人类学家走遍了世界各地,从津巴布韦的城市到英格兰的郊区,从北京到巴塞罗那,他们揭示了种种惊人的事实、模式、偏好,以及令人费解的文化实践。马修·恩格尔克从人类学中重要也富争议性的九个关键词出发,为探索我们生活的世界提供指引。世界各地的理论和例子编织在一起,出色地展示了人类学的重要意义:不仅因为它让我们能够理解其他人和其他民族的观点,还因为在这个过程中,它也揭示了一些关于我们自己的东西。
观世界 :时光长河中的科学演进(套装共5册)Call Number: 电子书(移动端)理查德·德威特; 尼古拉斯·米; 迪恩·博南诺; 马库斯·杜·索托伊; 库兹韦尔等 著 机械工业出版社本套书包括《世界观:现代人必须要懂的科学哲学和科学史(原书第3版)》、《宇宙观:一场跨越时空的宇宙探秘之旅》、《大脑是台时光机》、《天才与算法:人脑与AI的数学思维》、《奇点临近》共五册。《世界观:现代人必须要懂的科学哲学和科学史(原书第3版)》“如果你每天都读你看得懂的书,你就只知道已知的世界观”,所谓成长,就是用《世界观》升级认知。广受美国大学欢迎的人文通识读本,科学哲学和科学史的必备入门书。《宇宙观:一场跨越时空的宇宙探秘之旅》涵盖近十年诺贝尔物理学奖关于宇宙的热门话题、牛顿等科学家对宇宙的科学探索、大众对外星人的宇宙迷思。结伴同游,跨越时空的宇宙探秘。《大脑是台时光机》关于时间感知的脑洞大开之作,横跨神经科学、心理学、哲学、数学、物理、生物等领域,打开你对世界的崭新认知。《天才与算法:人脑与AI的数学思维》美、英两国双料院士马库斯·杜·索托伊先生巅峰作品。我们即将进入一个由算法主导世界,AI将在绘画、音乐、写作等向人类发起挑战,作者用数学帮我们理解算法及创造力的本质。《奇点临近》本书是一本有思维方法论启示的书;是一本站在历史的高度,INN,思考科技力量的书;是一本充满想象与预言,但又不失科学论证的书。本书提供了一个崭新的视角:21世纪既是数百年以来科技、创意的顶点,又是对人类终极命运真挚的愿景。
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历史
季风吹拂的土地 :现代东南亚的碎裂与重生Call Number: 959.054/V345=1/2021迈克尔·瓦提裘提斯 著 上海人民出版社
这是一部关于东南亚现代化进程及其面临问题的反思和剖析。作者迈克尔·瓦提裘提斯先后担任BBC记者、《远东经济评论》编辑、调解冲突的中间人,在东南亚工作、生活近四十年。基于其研究者、观察者、参与者的三种身份,瓦提裘提斯从东南亚的社会症结与历史重负出发,辅以细腻动人的个人经验,追溯经济与文化、殖民背景与历史遗产,内部分歧与外部渗透,深度解析地区性冲突的背后原因,及其对于国际局势的影响。凭借记者出身所特有的犀利观察和敏锐判断,作者认为东南亚困局的深层原因主要有三:一是精英分子始终自私自利;二是支持东南亚社会稳定的宽容与包容关系正在淡化;三是外在环境的变化。而对于东南亚的未来,作者的判断严谨中透露着悲观。也许正如柬埔寨的一句谚语所言,“河水高涨时,鱼吃蚂蚁;低潮时,蚂蚁吃鱼。”
丝绸之路大历史 :当古代中国遭遇世界Call Number: 950/G803/2021郭建龙 著 天地出版社两千多年来,得天独厚的地理条件造就了中国自成一体的大一统传统和中华文明富有韧性的延续性。但自张骞凿空西域开始,历朝历代都有层出不穷的使者、僧侣、商人怀着不同的使命和目的,从中国出发,或穿越西部高山戈壁,或远渡重洋,一路向西探索中土以外更广阔的世界,他们带回来的物质和思想也深刻影响了中国人的生活世界。丝绸之路由此诞生。
这是一部古代中国与西方世界两千年的文明交流史,也是一部中国视角下的丝绸之路形成、兴盛、演变和衰弱的宏大历史。作者通过细致入微的史料挖掘,以生动通俗的文字,还原了丝绸之路上重要的外交家、僧人、探险家等的传奇经历。西汉时期,张骞作为使者向西沟通大月氏和乌孙合击匈奴,打通了通往西域的道路;唐朝时期,玄奘远赴印度取经;进入宋朝,东南海上贸易贸易兴盛,瓷器、丝绸远销海外;明清时期,伴随着海禁政策的严格执行,丝绸之路逐渐衰弱。
丝绸之路不仅是历史上的征服之路、信仰之路、贸易之路和帝国之路,在当下全新的时代背景下,也是决定着人类文明走向的未来之路。
公元1000年 :全球化的开端Call Number: 909.1/H249=1/2021韩森 著 北京日报出版社贸易战是不可避免的吗?怎样应对全球化带来的产业冲击?拥有不同信仰和文化背景的人们可以合作吗?面对单边主义和逆全球化浪潮,我们应该怎么办?这些看似21世纪的人们才会面对的全球化难题,其实早在公元1000年全球化开启之时,就已全部出现:一千年前的全球化市场让阿拉伯的陶瓷工匠不得不面对中国同行的竞争;全球化带来的贫富不均,曾在君士坦丁堡引发一场针对外来商人的大屠杀;伽色尼王朝的苏丹因信仰不同,拒绝与辽朝合作;而宋朝抓住了全球化的机遇,成为当时世界上zui全球化的地方……
中国文化基因的起源 :考古学的视角Call Number: 951/C565/2021陈胜前 著 中国人民大学出版社本书结合史前考古成果,呈现了对中国文化基因的探索与思考。首先溯源文化的演化过程,确立文化的三重结构;然后溯源中国文化形成的经济基础,分析中国文明形成的格局;最后深入到文化基因的层面,探索中国文化的渊源,结合历史发展的大趋势探讨当代中国文化的建设问题。
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文学
Call Number: 895.1352/L037/2021兰晓龙 著 人民文学出版社
兰晓龙最新作品,讲述钢七连的长津湖战役!《士兵突击》 前传!伍千里、伍万里兄弟热血故事!
一九五〇年,刚从硝烟滚滚的战场下来,连长伍千里带伍百里的骨灰回乡,又要火速归队,七连这次要跨过鸭绿江出战。那是一片极寒的战场,衣衫单薄、装备简陋的中国军人将面对摧毁性的现代化海陆空立体攻击。
十八岁的弟弟伍万里尾随他登上了军列。长津湖。“快冻死了,可还在追击”,目睹哥哥和战友们用人命推进出零距离、将肉身当做炮弹,万里体验到弹尽粮绝、难以归家的刻骨绝望……他会经受怎样的灵魂洗礼?千里能带他“回家”吗?
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Economics
Catching up to America :culture, institutions, and the rise of ChinaCall Number: 330.951/Z875/2021Tian Zhu Cambridge University Press
China's rapid rise is doubtless the most significant economic and geopolitical event in the 21st century. What has led to its rise? What does it mean for the rest of the world? When will China overtake the US? Will the conflict between the two superpowers derail its further rise? Can China's development experience be emulated by other countries? These are some of the important questions addressed in this jargon-free, yet rigorous book. It debunks many popular explanations of China's rapid economic growth ranging from abundance of cheap labor, export promotion, demographic dividend, strong government, to mercantilist policies and IP theft. Taking a global comparative approach, this book demonstrates convincingly that the true differentiating factor making China grow faster than other developing countries over the past four decades is the Confucian culture of savings and education. This cultural perspective yields powerful new insights into many questions regarding China's rise.
What’s Wrong with Economics? :A Primer for the PerplexedCall Number: E-BookRobert Skidelsky Yale University PressThis insightful book looks at how mainstream economics’ quest for scientific certainty has led to a narrowing of vision and a convergence on an orthodoxy that is unhealthy for the field, not to mention the societies which base policy decisions on the advice of flawed economic models. Noted economic thinker Robert Skidelsky explains the circumstances that have brought about this constriction and proposes an approach to economics which includes philosophy, history, sociology, and politics.
Skidelsky’s clearly written and compelling critique takes aim at the way that economics is taught in today’s universities, where a focus on modelling leaves students ill-equipped to grapple with what is important and true about human life. He argues for a return to the ideal set out by John Maynard Keynes that the economist must be a “mathematician, historian, statesman, [and] philosopher” in equal measure.
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Management
Fail fast, learn faster :lessons in data-driven leadership in an age of disruption, big data, and AICall Number: 658.400285/B367/2021Randy Bean Wiley
In this book, Fortune 1000 strategic advisor, noted author, and distinguished thought leader Randy Bean tells the story of the rise of Big Data and its business impact – its disruptive power, the cultural challenges to becoming data-driven, the importance of data ethics, and the future of data-driven AI.
The book looks at the impact of Big Data during a period of explosive information growth, technology advancement, emergence of the Internet and social media, and challenges to accepted notions of data, science, and facts, and asks what it means to become "data-driven."
Amplifiers :how great leaders magnify the power of teams, increase the impact of organizations, and turn up the volume on positive changeCall Number: 658.4092/F495/2021Tom Finegan WileyIn Amplifiers, entrepreneur and expert management and technology consultant Tom Finegan delivers an insightful new way to think about human behavior in the execution of corporate transformations. Through an exploration of the career journeys of several leaders and analyses of "True Amplifiers" in action, the book demonstrates how to deliver strategic and transformative change by relying on the efforts of key, exemplary followers. This important book: Explains the different ways that being a true amplifier is experienced by different ethnicities and genders; Describes the "Cell Concept" of amplifiers, and how they interact with other stakeholders of your organization; Discusses the work of amplifiers across global industries and organizations.
From the basement to the dome :how MIT's unique culture created a thriving entrepreneurial communityCall Number: 338.0409744/D321/2021Jean-Jacques Degroof The MIT PressMIT is world-famous as a launching pad for entrepreneurs. MIT alumni have founded at least 30,000 active companies, employing an estimated 4.6 million people, with revenues of approximately $1.9 trillion. In the 2010s, twenty to thirty ventures were spun off each year to commercialize technologies developed in MIT labs (with intellectual property licensed by MIT to these companies); in the same decade, MIT graduates started an estimated 100 firms per year. How has MIT become such a hotbed of entrepreneurship? In From the Basement to the Dome, Jean-Jacques Degroof describes how MIT's problem-solving ethos, multidisciplinary approach, and experimental mindset nurture entrepreneurship.
Remote work technology :keeping your small business thriving from anywhereCall Number: 658.3123028/K968/2022Henry Kurkowski WileyIn Remote Work Technology: Keeping Your Small Business Thriving From Anywhere, experienced SaaS and telecommunications entrepreneur Henry Kurkowski delivers a step-by-step walkthrough for using SaaS technology and communication apps to power your small business from anywhere on the planet.
You'll learn how to capitalize on the ability to hire a geographically distributed workforce and excel at serving clients at a distance. You'll also discover why and how you need to alter your approach to management and spot the common pitfalls that litter the way to a truly distributed business.
Fad-Free Strategy :Rigorous Methods to Help Executives Make Strategic Choices ConfidentlyCall Number: E-BookDaniel Deneffe & Herman Vantrappen RoutledgeFad-Free Strategy provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evidence-based. Most strategy books focus on Grand Strategy, the process that leads to high-level recommendations or, more accurately, hypotheses about where and how to compete. While this book briefly covers critical Grand Strategy practices, it deep dives into Operational Strategy, the process of validation, adaptation and possible rejection of those hypotheses.
Operational Strategy is based on an in-depth understanding of customer preferences and anticipating the choices they make. Those choices rather than managers’ ambitions determine whether a strategy will generate the aspired financial results. The book explains, by means of detailed real-world cases across industries, how to generate validated solutions to any strategic problem such as: how to enter successfully into new markets, either as an innovator or as a latecomer? How to defend one’s position against aggressive new entrants? Or how to sustain margins when price is the only thing customers seem to care about?
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经济
Call Number: 339.46/B347=1/2021齐格蒙特•鲍曼 著 上海社会科学出版社
在生产者和普遍就业的社会中,贫穷是一回事。在消费者社会中,穷人是另一回事。在后者社会中,生活项目围绕消费者的选择而建立,而不是围绕工作、专业技能而建立。“贫穷”曾经与失业联系在一起,如今,它主要指向有缺陷消费者的困境。这种差异改变了贫穷的体验方式,对于拯救苦难产生重大影响。著名社会学家和思想家鲍曼的这部作品,对于消费者社会及其影响进行了反思和论述。在本书中,鲍曼书追溯现代历史上发生的这种变化,对其社会后果进行盘点,并考虑了与贫困作斗争和减轻困苦的各种方式的有效性。
社会学、政治学和社会政策学的研究者会发现,这是关于含义不断变化的一个持久社会问题的一本无价之书。
中国赛道 :投资大师罗杰斯谈中国未来趋势Call Number: 338.951/R724=1/2021吉姆•罗杰斯 著 浙江文艺出版社著名国际投资人吉姆•罗杰斯了解中国、研究中国、投资中国三十多年,本书是他次以整本书的形式全面介绍他为何看好中国、选择中国以及他对中国经济未来的预测和分析。全书分为十一个章节,主要介绍了罗杰斯个人的成长和投资经历、与中国近四十年来的“亲密接触”,重点对中国整体投资前景,中国股市、农业、制造业、文化创意产业、互联网 等领域投资进行了分析,对中国经济新增长和构建人类命运共同体给出了积极的看法。
大侦探经济学:现代经济学中的因果推断革命Call Number: 330.02/L183/2021李井奎 著 中信出版集团自20世纪90年代以来,现代经济学正在悄悄地发生着一场革命,这就是因果推断革命。借助于统计学中对因果关系研究的前沿成果,经济学家开始越来越多地使用因果推断的基本框架,在经济学经验研究领域掀起了一场研究高潮。这种研究范式的改变,必将对人们的思考方式形成空前的冲击。
本书是作者在哈佛大学访学期间潜心学习和阅读因果推断经济学文献的一个成果。它形象地借用了经济学大侦探这个说法,精心挑选了10个主题,以探案故事的形式生动地讲述了因果推断在经济学上神乎其技的运用。这10个主题,内容涉及劳动经济学、法律经济学、政治经济学、犯罪经济学、环境经济学、发展经济学、制度经济学、经济史、货币经济学以及宏观经济学等多个研究领域,综合而全面地介绍了经济学家的前沿成果。尤其是作者还采用《西游记》的故事来讲述因果推断的五种武器,深入浅出地对这个方兴未艾的经济学领域进行了介绍。
货币价值 :国民财富的保有形式与经济危机Call Number: 332.4/F096/2021范勃, 范拓 著 上海财经大学出版社储蓄本身并不造成经济危机。没有恰当的财富保有的形式,或争相改变财富保有形式,才是造成经济危机和金融危机的根源所在。本书从贮藏性货币及闲置入手,是研究现实的非均衡条件下的经济学理论。因此,不可回避地涉及了价值与价格,公平与效率,储蓄与投资等市场经济中经常被人们所误解的问题。得出“储蓄”不仅包括投资也包括闲置;价格并不是的表达方式;货币非中性,等推论。并详细论述了作为人类重要的财富保有形式的货币,在经济中穿针引线的作用,以及由此形成的市场经济中的分配逻辑:各生产要素依其产出率参与生产,却依其稀缺性对产出品进行分配。
原动力 : 改变未来世界的5大核心力量改变未来世界的5大核心力量Call Number: 303.483/H699=1/2021史蒂文•霍夫曼 著 中信出版社这本书详细介绍了改变我们未来世界的5大核心力量——海量连接、生物融合、人类扩张、深度自动化,以及智能爆炸,阐述了这些核心力量给当前以及未来世界带来哪些重要的影响。
在书中,硅谷知名风险投资人、“创始人空间”的CEO史蒂文·霍夫曼带领我们开启了一段神奇的旅程,介绍了一个又一个科学新概念与技术新前沿,从脑机接口到混合现实,从生物黑客到人体冷冻技术,从机械手臂到基因编辑,从量子计算到太空电梯,向我们展示了当今世界上有哪些重要的前沿问题亟待解答。我们要如何适应一个充斥着数十亿个智能设备的世界?让我们的大脑相互连接,并直接交换思想、记忆和情感,是一种什么感觉?我们是否应该修改生命的遗传密码,以生产新作物、治疗癌症、培养基因编辑婴儿?当人工智能达到或超越人类的智能水平时,会发生什么?与我们的机器融合,成为赛博格,意味着什么?
我们在未来几年里做出的决定,将决定全人类的命运。正因为如此,我们必须了解我们的想象力和创造力将把我们带向何方。
贫困的终结中信出版集团Call Number: 362.50951/L298/2021李小云 著 中信出版集团本书以平实通俗的语言讲述了贫困的根源,回答了为什么要扶贫以及如何扶贫的基本问题。这是作者在参与脱贫攻坚战的整个过程中针对精准扶贫、产业扶贫等脱贫攻坚中的一系列政策和实践过程的思考。本书将作者的扶贫实践与作者关于贫困的理论研究、以及中国脱贫的战略政策有机结合在一起,以叙述的方式讲述了一个个涉及贫困和扶贫的故事。书中引用了大量国内、国际案例,以及减贫的理论观点,以叙事的形式阐述了脱贫攻坚的重要性以及中国取得脱贫攻坚胜利的政治优势和制度优势。书中还讲述了一个深度性贫困村庄的脱贫故事的片段,从这个小村庄的脱贫展示了中国取得消除农村贫困的伟大战役的微观过程。
债居时代:房贷如何影响经济Call Number: 330.9730931/M618=1/2021阿蒂夫•迈恩, 阿米尔•苏菲 著 中信出版集团2007年至2009年,美国经历了百年一遇的金融危机。在危机之前的几年,美国家庭的债务总额翻了一番。这是巧合吗?作者认为,家庭债务大幅上升和随之而来的家庭支出大幅下降是造成大衰退、大萧条以及很多经济问题的主要原因。
本书认为当根本问题是债务过多时,增加信贷流动会产生灾难性的反作用。过度的家庭债务会导致丧失抵押品赎回权,并导致个人消费减少而储蓄增加,其次是产量下降和大量失业。我们如何结束这种循环?只有金融体系摆脱对僵化的债务合约的依赖,我们才能摆脱痛苦的泡沫和萧条。
本书以大量金融危机和住房债务的数据为基础,为当今经济面临的一些重要问题提供了令人信服的答案。本书对分析、判断中国房价到底有没有泡沫,如何防止房地产贷款积累冲击金融体系和实体经济,避免重蹈美国覆辙,具有重要的借鉴意义。
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管理
字节跳动 :从0到1的秘密Call Number: 302.231/B838=1/2021马修•布伦南 著 湖南文艺出版社
2012年,字节跳动只是在北京一套公寓里工作的极客。创业7年,跻身中国互联网协会、工业和信息化部网络安全产业发展中心(工业和信息化部信息中心)发布的2019年中国互联网企业100强。2019年、2020年连续两年位居胡润研究院发布的胡润全球独角兽排行榜第2位。截止到2021年4月,字节跳动估值超过1800亿美元,长城战略咨询2020年中国独角兽企业榜单前列。
短短几年,中国大众文化娱乐消费方式被大幅改变,“信息开始阅读我们”,刷短视频成了日常,上网课也成了潮流……字节跳动几乎助推了所有变化,“注意力”甚至被大数据算法直接嵌入商业链。它的成功本质上是科技的胜利,这一切是如何发生的?
目前字节跳动的产品和服务已覆盖150个国家和地区。不管被视为中国崛起的象征还是安全威胁,它都大大提升了中国互联网企业的国际话语权,让世界感受到了互联网界的中国势力,这又是如何做到的?
作者马修从海量采访和互联网企业研究中,解读这家公司的创业团队、增长秘密和其他鲜为人知的轶事。用新闻报道的手法为读者呈现了一个极富传奇色彩的互联网独角兽企业。全书以大量鲜为人知的幕后故事和细节,为你解读为什么这一次出圈的是中国公司!
上游思维变被动为主动的上游思考法Call Number: 658.403/H437=1/2021丹•希思 著 中信出版集团上游思维是一种防患于未然的思维。与之相对的是下游,在下游解决问题,我们只能被动反应,治标不治本。
作者丹•希思提出,大部分人都处于下游区域,疲于应对一个又一个问题却无力摆脱。我们太过专注于眼下,却忘了逆流而上,去上游寻找问题的干预点。书中列举了上游行动的成功和失败案例,揭示了三大思维陷阱和七大成功策略。
三大思维陷阱:无视问题、缺乏责任心和隧道视野;
七大成功策略:团结合适的人、改变系统、找到抓手、设置问题预警、谨防假成功、避免二次伤害、找到买单的人。
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社会
出身 :不平等的选拔与精英的自我复制Call Number: 331.114450973/R621=1/2019劳伦 A. 里韦拉 著 广西师范大学出版社
当我们谈论不平等时,有两个问题无法回避:一是什么阻碍了穷人摆脱贫困,二是什么助力了富人维持富有。在阶层固化日益让人焦虑的今天,对后一个问题的探讨更为重要。为什么在我们的社会中,获得高薪职位的往往是来自富裕家庭的学生?是什么让他们顺利通过选拔?
为了回答这些问题,劳伦·A.里韦拉深入美国起薪的行业——投行、咨询和律所,访谈上百位招聘官和求职者,详细考察了宣讲会、内部推荐、简历投递、面试和评议等招聘环节,通过丰富的案例,揭示出看似能力取向的选拔标准如何帮助精英阶层完成了优势地位的代际传递。除对选拔机制的分析外,书中披露的大量招聘内部知识,亦可作为普通人突破阶层天花板的行动指南。
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历史
商贸与文明 :现代世界的诞生Call Number: 909/Z218/2021/V.2张笑宇 著 广西师范大学出版社
2021年亚洲图书奖得主张笑宇最新作品,“文明三部曲”的第二部。(文明三部曲:《技术与文明》、《商贸与文明》、《产业与文明》)
商人与商贸活动,是形塑现代社会的重要力量之一。然而,既往的关于现代社会如何诞生的叙述,基本是以“政治发展史就是民主进步史”为解释框架的。
本书则突破既往叙事体系,创造了“零增长秩序”和“正增长秩序”这一对范畴,用以描述农耕文明和商贸文明,并且以这一对范畴透视世界几千年的文明史,指出王图霸业、千古英雄都不过是暴力游戏的反复,人类步入现代社会,端赖商贸带来“正增长秩序”。
本书认为,是商贸活动创造和蕴含的“正增长秩序”,改变了我们的生活,改变了历史的走向,也改变了人类的命运。为此,本书纵贯3000年,以商贸集团与暴力集团的互相斗争、制约与利用为主线,重述了从腓尼基人出现到迦太基崛起,从罗马的崩溃到威尼斯的繁荣,从汉萨同盟到粟特商人,从热那亚商人远赴伊比利亚半岛,到荷兰商人对抗西班牙帝国,再到威廉三世渡海使得荷兰商贸秩序与英国国家力量结盟,这一波澜壮阔的捍卫正增长秩序的大历史,从而勾勒出现代文明中基础原则的奠基过程。
价格革命 :一部全新的世界史Call Number: 338.52/F529=1/2021大卫•哈克特•费舍尔 著 广西师范大学出版社这是普利策奖得主、《阿尔比恩的种子》作者大卫•哈克特•费舍尔的集大成之作。
“是价格将一切变得确实可靠;在此之前,浮现在人们脑海中的历史含糊不清。”
价格记录比任何其他可量化的数据都要丰富,并且跨越了历史的整个范围,从中世纪的谷物价格表到过剩的现代统计数据……它们与我们的日常生活息息相关,我们却很少会用历史学的眼光去审视它们。
费舍尔研究了这些丰富的数据,将广泛的研究和细致的学术研究与引人入胜的写作结合起来,以令人惊叹的价格的历史为轴,创造了一个涵盖所有西方文化的故事,赋予了世界史以全新的面目:四次价格革命浪潮,每一次都始于一个均衡时期,盛世中世纪、文艺复兴、启蒙运动,后是维多利亚时代。每一场革命的特点都是持续的通货膨胀,不断扩大的贫富差距,日益增加的不稳定,后在这一浪潮的高潮出现一场危机,其特点是人口紧缩、社会和政治动荡以及经济崩溃。
费舍尔还精彩地阐述了这些漫长的经济浪潮是如何与社会和政治事件紧密交织在一起,影响着人们的思维方式。他认为,我们现在正处于世纪之交以来形成的价格革命的后阶段。这场革命自世纪之交以来就一直在酝酿。不稳定的价格暴涨和下跌,近年来美国遭受的预期降低,以及全球其他地区的饥荒和战争,都是典型的价格革命高潮。他没有试图预测将会发生什么,他认为,“对未来的不确定性是我们目前状况的一个不可避免的事实”。
人类文明史 :什么撬动了世界的沙盘Call Number: 909/A617=1/2021塔米姆•安萨利 著 中国人民大学出版社这是一部讲述人类从石器时代走向数字时代的全球文明史。数千年前,当人类还只是分散在荒野中的狩猎者、采集者时,我们已经开始创造自己的故事——生存带来了聚落与组织,对目的和意义的追寻带来了语言和文化,文化之间的碰撞带来了进步与毁灭……散布在大陆之上的人类文明,如同一个个彼此独立的星群,依靠各自的文化凝聚在一起,闪耀着独有的光芒,同时又彼此影响,共同构成全人类的文化宇宙。作者充满洞见性地将独立的历史事件串联起来,阐明了人类创造和交流的独特能力及其对世界的影响。从这个角度看,历史就是文化宇宙中发生的事件,星群则是历史舞台上的主角,属于不同星群的人类共同演绎着一出宏大戏剧。
本书探索了历史长河中,不同事件之间产生的涟漪效应,读者将了解,地理特点是如何塑造古代文明的?本书追求一个全球视野下的叙述模式,在其中,“每一个我”都是塑造当今世界的重要因素。
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传记
明暗之间 :鲁迅传Call Number: 895.1850109/M389=1/2021丸尾常喜 著 上海人民出版社
本书为丸尾常喜面向大众读者撰写的鲁迅全传,以具体生活场景揭示文学作品的诞生秘密。作者语言风格明白晓畅,描绘出鲁迅面对原生家庭的束缚、留学生活的寂寞、职业生涯的苦闷、朋友的离世、兄弟的反目、包办婚姻与真切爱情的纠结时,所拥有活生生的软弱和痛苦,以及克服这些痛苦后展现出的伟大、坚毅。
全书分为9章,时间跨度从鲁迅出生一直到去世,以鲁迅生活过的城市(绍兴—南京—日本—杭州、绍兴—北京—厦门、广州—上海)为线索。作者通过叙述鲁迅生活场景的变迁以及随着变迁遭遇的时代事件,讨论这些时代事件如何改变了鲁迅的内心、催生了名作(如《狂人日记》《阿Q正传》《野草》《两地书》)。
作者丸尾常喜是日本战后第二代鲁迅研究者,也被誉为日本战后鲁迅研究的集大成者,开辟出了与竹内好完全不同的、崭新的研究。他对鲁迅的研究,被誉为继“竹内鲁迅”(竹内好)、“丸山鲁迅”(丸山升)之后的“丸尾鲁迅”。
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科学
我们星球上的生命 :我一生的目击证词与未来憧憬Call Number: 508/A883=1/2021大卫•爱登堡 著 中信出版社
这是一部写给全人类的警醒之作,来自备受尊崇的大卫·爱登堡爵士一生的独特见证和思考。
94岁的大卫•爱登堡一生都在做一件事情:走遍全球,探索自然世界。在非同寻常的人生历程中,他阅尽了自然界最为丰富壮丽的奇观,也目睹了全球生态环境遭遇的戏剧性变化。
曾经繁茂的热带雨林和浮游植物群落封锁住了大量碳,帮助维持大气平衡,而今雨林梢枯、水体酸化;北极冻土和浮冰以逐年可见的速度消融,剥夺了海象ZUI后的栖息地,也打开了释放甲烷和二氧化碳的阀门;山地大猩猩濒危,活了一个多世纪的海龟在海洋塑料垃圾中挣扎求生……荒野退化,生物多样性骤减,大气层碳含量攀升,一桩桩局部性灭绝事件动摇着地球的生命支持系统。人类自20世纪50年代以来的“大加速”使这个世界滑向失控和衰退。
现在,大卫•爱登堡站在切尔诺贝利的废墟上,向全世界发出警告。人类对地球的行为正在复制导致二叠纪大规模生物灭绝的风险条件。如果环境照此恶化下去,在未来100年内,地球将再次经历生物大灭绝,而此次矛头直指人类。
应当如何自救?希望并非渺茫。大卫•爱登堡怀抱对生命世界的敬畏和热爱,呼吁人类捐弃分歧,联起手来应对共同的命运。他提出重新野化世界、保持万物可持续性的观点,并针对国家和个人给出切实可行的建议和措施,包括采用甜甜圈模型,转向绿色增长,变革饮食结构,让出更多空间等。未来已来,时不我待,保护生态环境迫在眉睫,这是这位已过鲐背之年的老人给予我们的深切叮嘱。
混沌 :开创一门新科学Call Number: 003/G556=1/2021詹姆斯•格雷克 著 人民邮电出版社混沌理论是这个时代重要的科学知识之一,它掀起了人类思想的新浪潮。从洛伦茨发现蝴蝶效应开始,混沌理论阐释了生命的节律、社会的演变、自然的形状和宇宙的常数,那些貌似不相干的无规则现象被赋予了新的意义,人类看待自身与万物的视角也被拓宽。科普作家格雷克凭借极高的科学素养,深入浅出地解释了混沌理论的奥秘。科学家们的敏锐、执着和创造力,以及他们追寻真理过程中的沮丧和欢欣,透过作者鲜活的文笔一一呈现。本书是格雷克的成名之作,也是混沌理论领域的科普名作,至今已翻译为25种语言。本书适合对混沌理论和科学故事感兴趣的大众读者阅读。
美德的起源 :人类本能与协作的进化(珍藏版)Call Number: 电子书(移动端)马特•里德利 著 机械工业出版社马特·里德利的经典基因三部曲之一。
基因是自私的,作为生物的我们,都是承载基因的载体,是那只飘荡在海上的忒修斯之船,我们生命中的各种精彩纷呈,从基因的角度来看,都只是实现其复制的手段。这是事实。但人性又是伟大的,我们用利他主义、群体奉献精神,甚至个体的牺牲,来延续我们的种群,并创造出强大的文明。这也是事实。自私的基因如何塑造出利他的个体与群体?
本书讨论了人类如何打破动物性到社会性的藩篱,从简单群体演化为复杂社会。当原始的动物性中生长出了分工、报复、义务、贸易、宗教、财产等概念时,美德就诞生了。社会性的本质就是动物性演化的延续。正如作者马特·里特利所说:“社会之所以能够运作,并不是人类有意使然,而是因为它是进化过程中出现的人类秉性。确切地说,它就是人性的一部分。”
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Economics
Value(s) :building a better world for allCall Number: 303.372/C289/2021Mark Carney Signal / McClelland & Stewart
As an economist and former banker, Mark Carney has spent his life in various financial roles, in both the public and private sector. VALUE(S) is a meditation on his experiences that examines the short-comings and challenges of the market in the past decade which he argues has led to rampant, public distrust and the need for radical change.
Focusing on four major crises-the Global Financial Crisis, the Global Health Crisis, Climate Change and the 4th Industrial Revolution-- Carney proposes responses to each. His solutions are tangible action plans for leaders, companies and countries to transform the value of the market back into the value of humanity.
The wealth hoarders :how billionaires pay millions to hide trillionsCall Number: 336.206/C712/2021Chuck Collins PolityFor decades, a secret army of tax attorneys, accountants, and wealth managers has been developing into the shadowy Wealth Defense Industry. These "agents of inequality" are paid millions to hide trillions for the richest 0.01 percent.
In this book, inequality expert Chuck Collins, who himself inherited a fortune, interviews the leading players and gives a unique insider account of how this industry is doing everything it can to create and entrench hereditary dynasties of wealth and power. He exposes the inner workings of these "agents of inequality", showing how they deploy anonymous shell companies, family offices, offshore accounts, opaque trusts, and sham transactions to ensure the world's richest pay next to no tax. He ends by outlining a robust set of policies that democratic nations can implement to shut down the Wealth Defence Industry for good.
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Management
Becoming Trader Joe :how I did business my way and still beat the big guysCall Number: 658.40092/C855/2021Joe Coulombe & Patty Civalleri HarperCollins Leadership
Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot.
Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the Fearless Flyer, providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts.
Risk :a user's guideCall Number: 658.155/M124/2021Stanley A. McChrystal & Anna Butrico PortfolioRetired four-star general Stan McChrystal has lived a life associated with the deadly risks of combat. From his first day at West Point, to his years in Afghanistan, to his efforts helping business leaders navigate a global pandemic, McChrystal has seen how individuals and organizations fail to mitigate risk. Why? Because they focus on the probability of something happening instead of the interface by which it can be managed.
In this new book, General McChrystal offers a battle-tested system for detecting and responding to risk. Instead of defining risk as a force to predict, McChrystal and coauthor Anna Butrico show that there are in fact 10 dimensions of control we can adjust at any given time. By closely monitoring these controls, we can maintain a healthy Risk Immune System that allows us to effectively anticipate, identify, analyze, and act upon the ever-present possibility that things will not go as planned.
Drawing on examples ranging from military history to the business world, and offering practical exercises to improve preparedness, McChrystal illustrates how these 10 factors are always in effect, and how by considering them, individuals and organizations can exert mastery over every conceivable sort of risk that they might face.
A minute to think :reclaim creativity, conquer busyness, and do your best workCall Number: 658.31422/F982/2021Juliet Funt Harper BusinessDo you wish you could stop the mayhem of work and life and just take a minute? Do you sense you could contribute more if there were a little more room in the day? Does busyness deprive you and your burnt-out team of the oxygen your talents need to catch fire?
Many have felt that way, yet taking a pause has seemed impossible - until now.
In A Minute to Think, Juliet Funt, a globally recognized warrior in the battle against busyness, provides a powerful guide that will give you the permission, framework, and specific direction.
With Juliet’s memorable stories, easy-to-use tools, and razor-sharp instruction, she carves for us an escape route from the overwhelming amount of low-value tasks and the daily avalanche of emails, meetings, decks, and reports. Using research, client stories, and a relatable voice, Juliet shows all of us how to reclaim time for thinking and make room for what truly matters. Whether you are an individual trying to build a more sane and humane flow of daily work, a team that wants new levels of efficiency and effectiveness, or an entire organization changing your culture toward thoughtfulness, this book will lead you there.
The gold standard :giving your customers what they didn't know they wantedCall Number: 658.812/C874/2021Colin Cowie HarperCollins LeadershipIf you’re searching for ways to ensure your customers walk away from your company with a smile on their face and a plan to return, you found it. And any business organization can adapt the tools and techniques in this book.
Colin Cowie, one of the world’s most sought-after event planners, shares the hard-won and hard-nosed advice he has learned through entertaining and engaging stories and examples. He gives readers the indisputable blueprint for creating a customer-service culture that anyone can tailor to their own needs, whether you’re a shopkeeper, corporate marketing director, or budding event planner.
Winning the right game :how to disrupt, defend, and deliver in a changing worldCall Number: 658.4063/A238/2021Ron Adner The MIT PressHow to succeed in an era of ecosystem-based disruption: strategies and tools for offense, defense, timing, and leadership in a changing competitive landscape.
The basis of competition is changing. Are you prepared? Rivalry is shifting from well-defined industries to broader ecosystems: automobiles to mobility platforms; banking to fintech; television broadcasting to video streaming. Your competitors are coming from new directions and pursuing different goals from those of your familiar rivals. In this world, succeeding with the old rules can mean losing the new game. Winning the Right Game introduces the concepts, tools, and frameworks necessary to confront the threat of ecosystem disruption and to develop the strategies that will let your organization play ecosystem offense.
Open strategy :mastering disruption from outside the C-suiteCall Number: 658.4012/S777/2021Christian Stadler, Julia Hautz, Kurt Matzler, and Stephan Friedrich von den Eichen The MIT PressWhy are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy.
Call Number: E-BookJohn Grant WileyThis timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).
Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...).
This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination.
Call Number: E-BookWilliam Duggan, Amy Murphy, and Laura Dabalsa Columbia Business School PublishingGreat ideas don’t just happen. Innovation springs from creative thinking—a method of the human mind that we can study and learn. In The Art of Ideas, William Duggan and Amy Murphy bring together business concepts with stories of creativity in art, politics, and history to provide a visual and accessible guide to the art and science of new and useful ideas.
In chapters accompanied by charming and inviting illustrations, Duggan and Murphy detail how to spark your own ideas and what to do while waiting for inspiration to strike. They show that regardless of the field, innovations happen in the same way: examples from history, presence of mind, creative combination, and resolution to action. The Art of Ideas features case studies and exercises that explain how to break down problems, search for precedents, and creatively combine past models to form new ideas. It showcases how Picasso developed his painting style, how Gandhi became the man we know today, and how Netflix came to disrupt the movie-rental business. Lavishly illustrated in an appealing artistic style, The Art of Ideas helps readers unlock the secret to creativity in business and in life.
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Social Sciences
What we owe each other :a new social contract for a better societyCall Number: 320.011/S525/2021Minouche Shafik Princeton University Press
Whether we realize it or not, all of us participate in the social contract every day through mutual obligations among our family, community, place of work, and fellow citizens. Caring for others, paying taxes, and benefiting from public services define the social contract that supports and binds us together as a society. Today, however, our social contract has been broken by changing gender roles, technology, new models of work, aging, and the perils of climate change.
Minouche Shafik takes us through stages of life we all experience―raising children, getting educated, falling ill, working, growing old―and shows how a reordering of our societies is possible. Drawing on evidence and examples from around the world, she shows how every country can provide citizens with the basics to have a decent life and be able to contribute to society. But we owe each other more than this. A more generous and inclusive society would also share more risks collectively and ask everyone to contribute for as long as they can so that everyone can fulfill their potential. What We Owe Each Other identifies the key elements of a better social contract that recognizes our interdependencies, supports and invests more in each other, and expects more of individuals in return.
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经济
全民基本收入 :实现自由社会与健全经济的方案Call Number: 362.582/P231=1/2021菲利普•范•帕里斯, 雅尼克•范德波特 著; 成福蕊 译 广西师范大学出版社
这是“基本收入理论之父”帕里斯和范德波特写给大众的基本收入读物。随着传统福利国家在重压之下举步维艰,“全民基本收入”已然成为一项当今世界争论多的社会政策提议。这本书不仅讲明了“基本收入”是什么,更有对历史上存在过的救济和福利政策源流的介绍,让读者脑中产生基本收入概念形成的思维导图;也有对各方担忧的全面回应,兼顾政治、经济、伦理、哲学多领域,是一场不可多得的跨学科全范围大讨论。
Call Number: 332.110952/S558=1/2021白川方明 著; 裴桂芬, 尹凤宝 译 中信出版社日本经济曾因其活力和增长而备受世界羡慕,但在20世纪90年代初的泡沫崩溃后陷入长期低迷,并在2008年全球金融危机期间进一步下滑。白川方明自1972年入职日本央行,2008年到2013年担任行长,在这39年的央行生涯中,参与或近距离考察了日本高速增长结束后的重大经济和金融事件,包括20世纪80年代后半期的泡沫经济、90年代初的泡沫经济崩溃、2008年金融海啸、2009年欧洲债务危机、2011年东日本大地震并引发福岛核电站核泄露事故,还有围绕日元升值和通货紧缩的种种问题。
在这本书中,白川方明带领我们回顾了那个动荡的时代,站在货币政策决策者角度,以全球视野反思日本经济和货币政策,包括如何管理危机,如何与通货紧缩、日元升值、经济低迷做斗争,如何与政府、政治家、产业界、媒体等的沟通交流,等等。这些经验和教训对于当前中国经济从容应对不确定性、避免重蹈覆辙具有宝贵的借鉴意义。
Call Number: 330.02/X851/2021许成钢 著 中信出版社本书为《许成钢文集》的第一卷,其中多数是曾发表于媒体的非学术和半学术的文章,面向对社会科学有兴趣的读者。
在“经济学和科学”篇,收录名为“方法论”、“制度经济学”以及“诺奖和诺奖之外”的三组文章,作者旨在通过这些文章与经济学—社会科学同行以及广大读者对话,从方法论出发探讨经济学及整个社会科学面对的一些基本问题。
在“思想之路和师友”篇,收录以“困惑与思考”和“通往科学:父母与师友”为题的两组文章。与通常纯学院教育出身的学者不同,作者学术思想的形成主要产生于自身对社会的直接观察和思考。好奇、困惑、持续地思考和学习,始终贯穿作者的学术成长之路。同时,作者的父母以及几位重要师长的启发和指引也对其产生很大的影响。这两组文章以自传和传记的形式,记录作者与他的父母和部分师友对科学和社会问题的探讨和见解,以及基本的学术态度。
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金融
区块链巴别塔 :新技术能否颠覆传统金融体系Call Number: 电子书(移动端)伊戈尔•佩吉克 中信出版社
区块链是支撑比特币和其他加密货币的底层技术,这项技术可以改变游戏规则,每年都有可能为企业节省巨大的成本,同时简化全球货币交易过程。根据桑坦德银行的预测,从2022年起,它可以每年为金融机构节省150亿—200亿美元。区块链创造了一种淘金热。大多数专家看到了前所未有的潜力,但许多银行、支付服务提供商和信用卡公司都担心区块链初创公司会为其核心业务蒙上阴影。无论区块链的地位如何,许多声音都从不同的角度大喊大叫,造成了不同领域的混乱。目前,众多科技巨头、技术布道者、自由主义企业家和金融机构,都争相成为未来无现金世界的主要金融服务提供商,但同时众多传统银行和金融服务公司都在担心区块链创业浪潮会给其核心业务带来负面冲击。
本书着眼于区块链技术及其创新扩散、应用场景、竞争动态和管理战略,对区块链技术进行了权威性说明,解释了众人对它的误解,同时也说明了区块链的实际应用、如何影响传统机构及其未来场景。佩吉克巧妙地解释了区块链背后的逻辑和协议,并打破了先驱者的热情和传统从业者的焦虑之间的障碍,为当今应用这项颇具颠覆性的技术提供了一个冷静、可行的操作指南。
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管理
Call Number: 658.001/I359=1/2021稻盛和夫 著 人民邮电出版社
增补版有40%的内容修订。
稻盛和夫先生从经营为什么需要哲学的原因入手,从四方面全面讲述了稻盛经营哲学的精髓,第一部分阐述稻盛哲学的来源、本质和精髓。第二部分解释经营需要哲学的原因、如何实践、经营者能力。第三部分提出当代经营者应该成为怎样的人。第四部分是盛和塾大会塾生代表的报告,作为践行稻盛经营哲学的案例,并附有稻盛和夫、曹岫云的精彩点评,方便实践稻盛哲学时参考应用。通过诸多案例诠释了,为什么哲学可以赋予企业一种优秀的品格。
缔造两家世界五百强企业,2010年成功拯救濒临破产的一家世界500强日航的企业家稻盛和夫先生,是企业家中少有具有哲学思考与远见的人,围绕着“作为人,何谓正确”的核心经营思想,在《经营为什么需要哲学》中畅谈企业长青的秘诀,提出经营需要正确的哲学,它体现在制度规范、思维方式与企业品格等内容上。《经营为什么需要哲学》浓缩了稻盛和夫“敬天爱人”思想的精髓,并附有盛和塾塾生学习稻盛经营哲学的学习心得和实践总结,为企业经营者提供宝贵的经营借鉴。
Call Number: 658.4/I359=1/2021稲盛和夫 著 人民邮电出版社本书是“日本经营之圣”稻盛和夫的经营哲学著作。作者在书中从多个方面详尽地阐释了如何提高经营者的思想和精神,进而成功提升事业的方法。本书以“作为人,何谓正确”这一宏观命题出发,通过丰富的细节和实例,生动地讲述了稻盛和夫缔造两家世界500强企业,又成功拯救濒临破产的世界500强企业日航的至高经营哲学;同时收录了作者与海尔集团董事局主席兼首席执行官张瑞敏精彩对话,体现出这位经营之圣对处于急速上升期的中国企业、中国经营者的敏锐关注,还有来自盛和塾塾生学习心得和实践总结。
本书新版上市,除了严格修订稻盛和夫的演讲内容外,还替换了书中实践案例,新环境下不同行业企业对稻盛哲学的活学活用,附有稻盛和夫、曹岫云的精彩点评。
Call Number: 338.7629222092/H699=1/2021布赖斯•霍夫曼 著; 武上晖, 范申 译 中国纺织出版社有限公司本书生动讲述了福特汽车这家百年企业在2006年陷入亏损127 亿美元的绝境之后实现重生、重振的伟大故事。百年企业绝境重振需要什么样的CEO,需要什么样的领导力?本书提供了企业史上不可多得的经典案例,为读者提供了多维度的启发。
一是百年家族企业的基业长青之道。尽管福特汽车在百年历史中经历过许多风雨,但仍然保持了全球领先的地位。他们是如何打破家族企业“富不过三代”的魔咒的?如何建立起有效的公司治理体制的?如何塑造强悍而坚韧的企业文化的?
二是“空降CEO”成功重振企业的领导之道。穆拉利上任之初面临的福特困境,也是很多患有“大企业病”企业的典型症状:产品品质下滑、销量下滑、公司内部政治斗争严重、团队工作效率低下、失去令人信服的愿景等。福特汽车是一个103 岁、拥有近30 万名员工的全球化企业,理解穆拉利重振福特汽车的成功秘籍,对我们理解企业的本质很有价值。
三是全球制造业标杆的运营之道。穆拉利深谙波音、丰田等制造业企业的成功运营之道,入主福特汽车两周之际,他就清楚地点出了亟待改革的三大问题:人、产品、生产力,每一点都切中了福特汽车的要害。
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社会
精英的傲慢 :好的社会该如何定义成功Call Number: 306.0973/S214=1/2021迈克尔•桑德尔 著 中信出版社
这是哈佛大学教授、《公正》与《金钱不能买什么》作者迈克尔•桑德尔时隔8年的重磅新作。
大学文凭是通向成功的敲门砖吗?赚钱越多的工作,对社会贡献越大吗?只要努力就能成功的社会,就是公正的吗?当“美国梦”成为谎言,当平等的假象造成胜者的傲慢与败者的愤怒,当不同立场的人失去相互倾听的能力,跟随桑德尔重新思考教育的目的、工作的价值与成功的定义,是每一个社会和个体都需要经历的思辨。
面对优绩的霸权,桑德尔希望每位公民思考:不同阶层的人是否可以谋求一种公共利益?我们对彼此的责任是什么?他带领我们从以下三个方面进行思辨:教育的本质与目的,如何建立每一份工作的价值与尊严,重新反思成功的意义。同时,他提醒我们保持谦卑,珍惜所有人的付出,积极讨论更有利于社会公正的举措,走向一种少些怨恨、多些包容的公共生活。
她力量 :独立女性的成长修炼Call Number: 650.1082/M385=1/2021珍妮弗 W. 马蒂诺, 波西亚 R. 芒特 中国人民大学出版社有一种不容忽视的力量——“她”力量正在崛起。尽管我们将迎来更多女性力量发声的时代,但社会对女性成功的种种有形、无形的阻碍依然存在。
女性要想不遵循他人设定好的规则,将成功的机遇把握在自己的手中,那就得比男性付出更多的努力,在做好前路充满荆棘的思想准备的同时,不断发掘自我潜能,提升各种软实力,才能在社会的竞争中脱颖而出!
在本书中,作者提供了10项成功修炼法则,以帮助女性找到更适合自己的职业发展之路,成就好的自己。
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政治
帝国的技艺 :统治不可统治之地Call Number: 909/Z432/2021/V.1郑非 著 广西师范大学出版社
帝国,作为一种主要的人类政治构造,航行在民族主义时代的风暴中。帝国的掌舵者们,并没有温柔地走进那个良夜。有些船搁浅了,有些船则被时代大潮打成了碎片。他们所遭遇的困难,现在仍然困扰着一些多民族国家,对我们而言,观察这些水手的举动(即使是他们在礁石上撞得粉碎的时候),仍然是有益的。《帝国的技艺》想要探讨的,正是这样一些问题:近代帝国是如何统治其多民族属民的?在统治的时候,遇到了哪些内在的困难?它们的应对之道是什么?
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考古
世纪敦煌 :跨越百年的莫高窟影像Call Number: 751.7309514/S982/2021孙志军 著 中信出版社
公元366年,乐僔开始开凿莫高窟洞窟。此后的1500多年,莫高窟身处东西方文明的交汇之地,各民族和宗教的交叉点,兴荣交替直至被人彻底遗忘了几百年。从1900年6月藏经洞被重新发现到现在的这120多年,敦煌学逐渐兴起,莫高窟从默默无名到成为世界文化遗产的历史遗珠,经历了一个世纪,其中既有大自然的风霜雨雪沙对莫高窟的侵蚀,也有国家的动荡、残酷的战争等人为因素带来的干扰破坏。这一个多世纪,浓缩了莫高窟所经历的漫长岁月,也是莫高窟建成以来变化剧烈的一个世纪。通过120年时间跨度的影像对比,我们可以看到那些留下的、那些逝去的永远不可再见的,那些被破坏的;可以看到莫高窟生命脉搏的跳动;听到她的心跳和呼吸;看到一代代的敦煌守护者为什么而奉献,而着迷。我们看到的,并不是遗迹和死掉的壁画,而是活生生的历史和生命脉动。
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历史
资治通鉴 :熊逸版 (第一辑)Call Number: 951.01/X651/2021/V.1-V.9熊逸 著 新星出版社
对于《资治通鉴》这样一部影响深远的史学经典,我们该以何种方式读懂?《资治通鉴熊逸版》给出了答案。这是一项跨越数年的“读史大工程”,作者熊逸为读者逐字逐句解读《资治通鉴》,但并不局限于历史本身,而是从中生发出对社会、文化等多维度、立体化的剖析,力求解读出现代人的大历史观。
本书为第一辑,内容涵盖《资治通鉴》周纪一、周纪二,以250个问题为抓手,为你展开一幅别开生面的历史画卷—— 辨真伪的史料分析:《资治通鉴》为什么这么多错? 有启发的管理经验:胡萝卜和大棒哪个更有用?有深度的专题研究:战国是怎么提高人口规模的?有对比的世界格局:东西方继承方案有什么不同?……
血缘 :《史记》的世家Call Number: 931/C652/2021陈正宏 著 中华书局《史记》位列“二十四史”之首,读中国历史,不可不读《史记》。本书以幽默的文风和读者喜闻乐见的方式介绍了《史记》的三十篇“世家”,即先秦和西汉时期重要诸侯大姓的家族史。
姜太公果真是“偶遇”西伯?“三家分晋”有着怎样的前传?越王勾践破吴归的背后,还有哪些不为人知的故事?《史记》里记录的孔子事迹,哪些是在《论语》里看不到的?得了天下的刘邦,如何应对四面八方的威胁?“成也萧何败也萧何”诉说着他和韩信怎样的工具人生?靠宫里姐妹上位的兄弟,怎样冲破阴影活出自己?汉武帝的兄弟侄儿,为何出了那么多奇葩?这些古代的贵族为何有着如此奇幻的人生?中华民族又走过了怎样的融合之路?本书将带给你启示。
利马之梦 :晓宇的拉美笔记Call Number: 985/L901/2021吕晓宇 著 上海文艺出版社一个身陷志业危机的政治学学子,面对学术和生活的困惑,偶然得到机会前往秘鲁,进入一支总统候选人的竞选团队,亲身地实践何为“做政治”。在这个过程中,秘鲁乃至拉美的历史碎片不断闪现,作者的文本知识与现实经验不断碰撞,由此,他重新思考有关政治实践、学术意义和真实生活的问题。这本书不仅是作者个人的一段实践记录、旅行笔记,也是一个青年人对自身与世界、知识与行动的关系的真诚反思。在一场恍然的利马之梦里,潜藏着更多思考和行动的可能。
作者吕晓宇,青年作家、学者,英国牛津大学博士,澳大利亚国立大学研究员,曾供职于联合国,从事冲突协调和国际发展的工作。现任北京大学国际关系学院助理教授。长期进行评论和非虚构写作,作品见于《单读》、《小说界》、洛杉矶书评中国频道,《三联生活周刊》、澎湃新闻、《卫报》(The Guardian)、《外交家》(The Diplomat)等。
Call Number: 951.017092/W990M/2021孟宪实 著 四川人民出版社作为中国历史上的女皇帝,武则天的历史个案研究无疑蕴藏着丰富的政治与文化的解释空间。然而,梳理武则天的研究史我们会发现,这个聚讼不休的话题,在相当大程度上透视出我们史学的一种基本状况:对武则天的评价,专业史学内部纷争不止,而在“公共史学”领域内几乎一面倒,武则天的形象似乎从来就没有脱离过《新唐书》、《资治通鉴》。而本书以新史学的研究路径,突破了传统史学的藩篱,从另一种视角展示了不一样的武则天。
本书不是武则天的传记,每一章的讨论皆是针对一个具体的问题。从武则天出生地与故乡的考证,到武则天归葬乾陵,一代女皇的出生到落幕,中间有着哪些精彩纷呈的故事?女皇的故事,为什么武则天成为了绝唱?在本书中,作者用详实的史料,与古今学者展开对话,抽丝剥茧,力图向读者还原真实的武则天。
作者孟宪实,中国人民大学历史学院教授、博士生导师。著有《汉唐文化与高昌历史》、《敦煌民间结社研究》、《出土文献与中古史研究》、《新获吐鲁番出土文献》。曾在中央电视台百家讲坛栏目主讲《玄武门之变》、《贞观之治》和《唐高宗的真相》等,并担任大型电视连续剧《贞观之治》的编剧。
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艺术
Call Number: 730.9/G671=1/2021安东尼•葛姆雷, 马丁•盖福德 著; 王珂 译 广西师范大学出版社
雕塑是什么?雕塑可以调动人的身体,甚至操控人的身体,进而通过身体来影响人的思想。雕塑是一种行之于物的思维方式。它就像炼金术,能够将一块黏土或石头变成完全不同的东西。雕塑的基本前提,回应了由来已久的观点——“物质至上”。在这个虚拟数字时代,雕塑依然是质疑世界,以及地球的重要方式——前者由我们所创造,而后者是我们创造的来源。
雕塑家安东尼•葛姆雷与艺术史学者马丁·盖福德围绕关于造型艺术的十八个主题,展开了一场关于“雕塑是什么”对话,结集成册,是为《雕塑的故事》。在这部近四百页的图文对话集中,读者借助两位对话者的视角回顾了史前时代至今的人类造型史,涵盖了出自部落巫师、无名工匠、伟大的雕塑家,直至当红艺术实践者等创造者之手的艺术杰作。
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传记
马拉松名将手记 :42.195公里的孤独之旅Call Number: 796.4252/O811=1/2019大迫杰 著 中信出版社
本书是亚洲快跑者、日本马拉松纪录保持者大迫杰的跑步思考集。从马拉松过程中外在的舆论杂音到生理、心理上的矛盾,他讲述了学会与自己对话、应对外在的纷扰,进而让自己内心变强大的方法。大迫杰如是说:
“我跑步的时候非常重视自己一个人的时光,所以总是在跑步的时候找到答案。”
“跑步是一件很孤独、很辛苦的事。有时候也会为接下来的漫漫长路感到担忧,但也正因如此,抵达终点时的快乐和成就感显得更加特别,这一点和人生一样。”
“田径赛大概百分之八十靠体能,但马拉松是体能占百分之六十,剩下百分之四十则是靠意志。”
“能够毫不妥协完成练习并站在起跑线上,本身就已经是一种胜利了。”
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Economics
Call Number: 330.9/D143/2021Ray Dalio Avid Reader Press
A few years ago, legendary investor Ray Dalio noticed a confluence of political and economic conditions he hadn’t encountered before. They included huge debts and zero or near-zero interest rates that led to the massive printing of money in the world’s three major reserve currencies; big political and social conflicts within countries, especially the US, due to the largest wealth, political, and values disparities in more than 100 years; and the rising of a world power (China) to challenge the existing world power (US) and the existing world order. The last time that this confluence occurred was between 1930 and 1945. This realization sent Dalio on a search for the repeating patterns and cause/effect relationships underlying all major changes in wealth and power over the last 500 years.
In this remarkable and timely addition to his Principles series, Dalio brings listeners along for his study of the major empires - including the Dutch, the British, and the American - putting into perspective the “Big Cycle” that has driven the successes and failures of all the world’s major countries throughout history. He reveals the timeless and universal forces behind these shifts and uses them to look into the future, offering practical principles for positioning oneself for what’s ahead.
Mission economy :a moonshot guide to changing capitalismCall Number: 330.122/M478/2021Mariana Mazzucato Harper BusinessCapitalism is in crisis. The rich have gotten richer - the 1 percent, those with more than $1 million, own 44 percent of the world's wealth - while climate change is transforming - and in some cases wiping out - life on the planet. We are plagued by crises threatening our lives, and this situation is unsustainable. But how do we fix these problems decades in the making?
Mission Economy looks at the grand challenges facing us in a radically new way. Global warming, pollution, dementia, obesity, gun violence, mobility - these environmental, health, and social dilemmas are huge, complex, and have no simple solutions. Mariana Mazzucato argues we need to think bigger and mobilize our resources in a way that is as bold as inspirational as the moon landing - this time to the most "wicked" social problems of our time.. We can only begin to find answers if we fundamentally restructure capitalism to make it inclusive, sustainable, and driven by innovation that tackles concrete problems from the digital divide, to health pandemics, to our polluted cities. That means changing government tools and culture, creating new markers of corporate governance, and ensuring that corporations, society, and the government coalesce to share a common goal.
Consequences of capitalism :manufacturing discontent and resistanceCall Number: 330.122/C548/2021Noam Chomsky, Marv Waterstone Hamish HamiltonCovid-19 has revealed glaring failures and monstrous brutalities in the current capitalist system. It represents both a crisis and an opportunity. Everything depends on the actions that people take into their own hands.’
How does politics shape our world, our lives and our perceptions? How much of 'common sense' is actually driven by the ruling classes' needs and interests? And how are we to challenge the capitalist structures that now threaten all life on the planet?
The book exposes the deep, often unseen connections between neoliberal 'common sense' and structural power. In making these linkages, we see how the current hegemony keeps social justice movements divided and marginalized. And, most importantly, we see how we can fight to overcome these divisions.
There's no free lunch :250 economic truthsCall Number: 330/B151/2021David L. Bahnsen Post Hill PressFree enterprise has lifted billions of people out of abject poverty all over the world and provided a higher quality of life than has ever been thought possible. But a growing case is forming in public opinion against free markets, and for a significantly larger command & control management of the economy. Whether you call it socialism or progressive leftism, more and more people are turning away from the forces of freedom and social cooperation that made the last two hundred years of prosperity possible, and embracing a system that deprives human beings of their dignity, impoverishing whole societies both financially and spiritually.
What David Bahnsen does here is pull from the masters—the great economic voices of the past and the present—to remind readers of the basic economic truths that must serve as our foundation in understanding the challenges of today. In 250 vital points, he combines pearls of wisdom from economic legends with his own careful commentary to provide readers the perspective, information, and reaffirmation they need in order to see economics for what it is. It will empower you and equip you with the truth—250 truths—that are crucially needed to keep the lights on in civilization and advance the cause of human flourishing.
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Management
The long game :how to be a long-term thinker in a short-term worldCall Number: 658.409/C592/2021Dorie Clark Harvard Business Review Press
As top business thinker and Duke University professor Dorie Clark explains, we all know intellectually that lasting success takes persistence and effort. And yet so much of the relentless pressure in our culture pushes us toward doing what's easy, what's guaranteed, or what looks glamorous in the moment. In The Long Game, she argues for a different path. It's about doing small things over time to achieve our goals—and being willing to keep at them, even when they seem pointless, boring, or hard.
In The Long Game, Clark shares unique principles and frameworks you can apply to your specific situation, as well as vivid stories from her own career and other professionals' experiences. Everyone is allotted the same twenty-four hours—but with the right strategies, you can leverage those hours in more efficient and powerful ways than you ever imagined. It's never an overnight process, but the long-term payoff is immense: to finally break out of the frenetic day-to-day routine and transform your life and your career.
Play nice but win :a CEO's journey from founder to leaderCall Number: 658.4092/D357/2021Michael Dell, James Kaplan PortfolioIn 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the bathroom of his University of Texas dorm room. Almost 30 years later, at the pinnacle of his success as founder and leader of Dell Technologies, he found himself embroiled in a battle for his company’s survival. What he’d do next could ensure its legacy—or destroy it completely.
This book is a riveting account of the three battles waged for Dell Technologies: one to launch it, one to keep it, and one to transform it. For the first time, Dell reveals the highs and lows of the company's evolution amidst a rapidly changing industry—and his own, as he matured into the CEO it needed. With humor and humility, he recalls the mentors who showed him how to turn his passion into a business; the competitors who became friends, foes, or both; and the sharks that circled, looking for weakness. What emerges is the long-term vision underpinning his success: that technology is ultimately about people and their potential.You are the brand :the 8-step blueprint to showcase your unique expertise and build a highly profitable, personally fulfilling businessCall Number: 658.827/K491/2021Mike Kim Morgan James PublishingMike Kim shares his proven 8-step blueprint that has helped build the brands for some of today’s most influential thought leaders ― as well as his own personal brand. In this practical and inspiring book, you will learn: How to identify and showcase your unique expertise; How to gain clarity on your message, market, and business model; Why the most effective marketing strategy is to simply tell the truth; How-To-Preneur vs. Ideapreneur ― Which one are you?; The three kinds of personal stories that ensure you stand out in your market; The simple “9-Box Grid” that shows you how to price your products and services; How to cultivate “rocket ship relationships” that skyrocket your revenue, and influence?
Net positive :how courageous companies thrive by giving more than they takeCall Number: 658.408/P777/2021Paul Polman, Andrew Winston Harvard Business Review PressThe ex-Unilever CEO who increased his shareholders' returns by 300% while ensuring the company ranked #1 in the world for sustainability for eleven years running has, for the first time, revealed how to do it. Teaming up with Andrew Winston, one of the world's most authoritative voices on corporate sustainability, Paul Polman shows business leaders how to take on humanity's greatest and most urgent challenges—climate change and inequality—and build a thriving business as a result.
In this candid and straight-talking handbook, Polman and Winston reveal the secrets of Unilever's success and pull back the curtain on some of the world's most powerful c-suites. Net Positive boldly argues that the companies of the future will profit by fixing the world's problems, not creating them.
The Power of Virtual Distance :A Guide to Productivity and Happiness in the Age of Remote WorkCall Number: E-BookKaren Sobel Lojeski, Richard R. Reilly WileyIn the second edition of The Power of Virtual Distance, Karen Sobel Lojeski and Richard R. Reilly showcase 15 years of data to describe their powerful framework for predicting everything from trust, employee engagement, and job satisfaction to bottom-line results.
Technology is at the very core of everything we do, and it enables us to be more connected than ever before. But even though technology can collapse the physical distance between us, it can also spark an explosion of psychological and emotional distance. Every business leader needs to understand how these phenomena affect employees' health and well-being - and, ultimately, business performance.
The book represents a major new update to the authors' original text on the concept of Virtual Distance. What was, at that time, a groundbreaking new theory, proved to be a prescient expression of what has become the mainstream understanding: the more connected we become, the more isolated we begin to feel. In this second edition, the authors present new data, case studies, and the exponentially growing body of evidence underscoring the business case and human necessity for accounting for Virtual Distance.
The Roman Empire and the Silk Routes :The Ancient World Economy and the Empires of Parthia, Central Asia and Han ChinaCall Number: E-BookRaoul McLaughlin Tantor AudioA fascinating history of the intricate web of trade routes connecting ancient Rome to Eastern civilizations, including its powerful rival, the Han Empire. The Roman Empire and the Silk Routes investigates the trade routes between Rome and the powerful empires of inner Asia, including the Parthian Empire of ancient Persia, and the Kushan Empire which seized power in Bactria (Afghanistan), laying claim to the Indus Kingdoms. Further chapters examine the development of Palmyra as a leading caravan city on the edge of Roman Syria. Raoul McLaughlin also delves deeply into Rome's trade ventures through the Tarim territories, which led its merchants to the Han Empire of ancient China. Having established a system of Central Asian trade routes known as the Silk Road, the Han carried eastern products as far as Persia and the frontiers of the Roman Empire. Though they were matched in scale, the Han surpassed its European rival in military technology. The first book to address these subjects in a single comprehensive study, The Roman Empire and the Silk Routes explores Rome's impact on the ancient world economy and reveals what the Chinese and Romans knew about their rival Empires.
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Communications
A world without email :reimagining work in an age of communication overloadCall Number: 384.34/N558/2021Cal Newport Portfolio
Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations - a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. There was a time when tools like email felt cutting edge, but a thorough review of current evidence reveals that the "hyperactive hive mind" workflow they helped create has become a productivity disaster, reducing profitability and perhaps even slowing overall economic growth. Equally worrisome, it makes us miserable. Humans are simply not wired for constant digital communication.
We have become so used to an inbox-driven workday that it's hard to imagine alternatives. But they do exist. Drawing on years of investigative reporting, author and computer science professor Cal Newport makes the case that our current approach to work is broken, then lays out a series of principles and concrete instructions for fixing it. In A World without Email, he argues for a workplace in which clear processes - not haphazard messaging - define how tasks are identified, assigned and reviewed. Each person works on fewer things (but does them better), and aggressive investment in support reduces the ever-increasing burden of administrative tasks. Above all else, important communication is streamlined, and inboxes and chat channels are no longer central to how work unfolds.
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Psychology
Rationality :what it is, why it seems scarce, why it mattersCall Number: 153.42/P655/2021Steven Pinker Viking
Today humanity is reaching new heights of scientific understanding--and also appears to be losing its mind. How can a species that developed vaccines for Covid-19 in less than a year produce so much fake news, medical quackery, and conspiracy theorizing?
Pinker rejects the cynical cliché that humans are simply irrational--cavemen out of time saddled with biases, fallacies, and illusions. After all, we discovered the laws of nature, lengthened and enriched our lives, and set out the benchmarks for rationality itself. We actually think in ways that are sensible in the low-tech contexts in which we spend most of our lives, but fail to take advantage of the powerful tools of reasoning we’ve discovered over the millennia: logic, critical thinking, probability, correlation and causation, and optimal ways to update beliefs and commit to choices individually and with others. These tools are not a standard part of our education, and have never been presented clearly and entertainingly in a single book--until now.
Rationality also explores its opposite: how the rational pursuit of self-interest, sectarian solidarity, and uplifting mythology can add up to crippling irrationality in a society. Collective rationality depends on norms that are explicitly designed to promote objectivity and truth.
The practice of groundedness :a transformative path to success that feeds-not crushes-your soulCall Number: 158.1/S934/2021Brad Stulberg PortfolioAchievement often comes at a cost. Angst, restlessness, frayed relationships, exhaustion, and even substance abuse can be the unwanted side effects of an obsession with outward performance. While the high of occasional wins can keep you going for a while, playing into the always on, never enough hustle culture ultimately takes a serious toll.
In this book, best-selling author Brad Stulberg shares a healthier, more sustainable model for success. At the heart of this model is groundedness - a practice that values presence over rote productivity, accepts that progress is nonlinear, and prioritizes long-term values and fulfillment over short-term gain. To be grounded is to possess a firm and unwavering foundation, a resolute sense of self from which deep and enduring, not shallow and superficial, success can be found. Groundedness does not eliminate ambition and striving; rather, it situates these qualities and channels them in more meaningful ways.
Decoding greatness :how the best in the world reverse engineer successCall Number: 158.1/F911/2021Ron Friedman Simon & SchusterFor generations, we’ve been taught there are two ways to succeed - either from talent or practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path - one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering.
To reverse engineer is to look beyond what is evident on the surface and find a hidden structure. It’s the ability to taste an intoxicating dish and deduce its recipe, to listen to a beautiful song and discern its chord progression, to watch a horror film and grasp its narrative arc.
Using eye-opening examples of top performers - from Agatha Christie to Andy Warhol, Barack Obama to Serena Williams - and groundbreaking research on pattern recognition, skill acquisition, and creative genius, Friedman reveals the staggering power of reverse engineering and teaches you how to harness this vital skill for yourself.
The introvert's edge to networking :work the room, leverage social media, develop powerful connectionsCall Number: 650.13/P771/2021Matthew Pollard, Derek Lewis, and Jeb Blount HarperCollins LeadershipOne of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab”. You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an extrovert at all.The truth is that when introverts are armed with a plan that lets them be their authentic selves, they make the best networkers.
Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking. A sequel to Pollard’s international bestseller The Introvert’s Edge, this book masterfully confronts the stigma around the so-called extroverted arena of networking.
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History
The dawn of everything :a new history of humanityCall Number: 901/G734/2021David Graeber, David Wengrow Farrar, Straus and Giroux
For generations, our remote ancestors have been cast as primitive and childlike―either free and equal innocents, or thuggish and warlike. Civilization, we are told, could be achieved only by sacrificing those original freedoms or, alternatively, by taming our baser instincts. David Graeber and David Wengrow show how such theories first emerged in the eighteenth century as a conservative reaction to powerful critiques of European society posed by Indigenous observers and intellectuals. Revisiting this encounter has startling implications for how we make sense of human history today, including the origins of farming, property, cities, democracy, slavery, and civilization itself.
Drawing on pathbreaking research in archaeology and anthropology, the authors show how history becomes a far more interesting place once we learn to throw off our conceptual shackles and perceive what’s really there. If humans did not spend 95 percent of their evolutionary past in tiny bands of hunter-gatherers, what were they doing all that time? If agriculture, and cities, did not mean a plunge into hierarchy and domination, then what kinds of social and economic organization did they lead to? The answers are often unexpected, and suggest that the course of human history may be less set in stone, and more full of playful, hopeful possibilities, than we tend to assume.
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Biography
Invention :a lifeCall Number: 609.2/D998/2021James Dyson Simon & Schuster
Famously, over a four-year period, James Dyson made 5,127 prototypes of the cyclonic vacuum cleaner that would transform the way houses are cleaned around the world. In devoting all his resources to iteratively developing the technology, he risked it all, but out of many failures and setbacks came hard-fought success. His products - including vacuum cleaners, hair dryers and hair stylers, and fans and purifiers - are not only revolutionary technologies, but design classics. This was a legacy of his time studying at the Royal College of Art in the 1960s, when he was inspired by some of the most famous artists, designers, and inventors of the era, as well as his engineering heroes such as Frank Whittle and Alex Issigonis.
In Invention: A Life, Dyson reveals how he came to set up his own company and led it to become one of the most inventive technology companies in the world. It is a compelling and dramatic tale, with many obstacles overcome. Dyson has always looked to the future, even setting up his own university to help provide the next generation of engineers and designers. For, as he says, “everything changes all the time, so experience is of little use”.
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Computer Science
A thousand brains :a new theory of intelligenceCall Number: 612.82/H393/2021Jeff Hawkins Basic Books
For all of neuroscience's advances, we've made little progress on its biggest question: How do simple cells in the brain create intelligence? Jeff Hawkins and his team discovered that the brain uses map-like structures to build a model of the world - not just one model, but hundreds of thousands of models of everything we know. This discovery allows Hawkins to answer important questions about how we perceive the world, why we have a sense of self, and the origin of high-level thought. A Thousand Brains heralds a revolution in the understanding of intelligence.
AI 2041 :ten visions for our futureCall Number: 006.3/L477/2021Kai-Fu Lee, Chen Qiufan CurrencyAI will be the defining development of the twenty-first century. Within two decades, aspects of daily human life will be unrecognizable. AI will generate unprecedented wealth, revolutionize medicine and education through human-machine symbiosis, and create brand-new forms of communication and entertainment. In liberating us from routine work, however, AI will also challenge the organizing principles of our economic and social order. Meanwhile, AI will bring new risks in the form of autonomous weapons and smart technology that inherits human bias. AI is at a tipping point, and people need to wake up—both to AI’s radiant pathways and its existential perils for life as we know it.
In this provocative, utterly original work, Kai-Fu Lee, the former president of Google China and bestselling author of AI Superpowers, teams up with celebrated novelist Chen Qiufan to imagine our world in 2041 and how it will be shaped by AI.
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经济
第五次工业革命 :太空技术引发的科技革命和产业变革Call Number: 338.473877/M385=1/2021[西] 茵玛 · 马丁内斯 著 天地出版社
蒸汽机的发明引发了次工业革命,人类进入机械化时代
电力的使用驱动了第二次工业革命,人类进入电气化时代
计算机的发明和应用催生了第三次工业革命,人类进入自动化时代
互联网的普及与发展造就了第四次工业革命,人类进入信息化时代
太空技术引领的第五次工业革命,将使人类进入全新的“太空文明”时代在前面四次革命中,人类消耗了太多自然资源,导致了自然系统的崩溃,人类已经面临着空前的生存挑战,第五次工业革命将会是绿色的革命,因此,在这次革命中,生命科技和可持续的行业将占据主导地位。
在本书中,作者介绍了目前世界各国在航天及卫星领域的发展状况,以及合作交流的情况;回顾了火箭技术的发展历程;记述了卫星技术服务人们的生活,解决了地球上的很多难题;展现了空间站技术的不断发展,人们进一步对月球、火星进行探测,人类将加快迈向太空的步伐。创新的资本逻辑 :第二版Call Number: 658.15/T675/2ND ED/2021田轩 著 北京大学出版社《创新的资本逻辑(第二版)》是清华大学五道口金融学院金融学教授田轩的经典著作,也是金融与企业创新研究领域的代表作品。《创新的资本逻辑》通过国际比较的视野,剖析了中国场景下金融工具、金融市场和金融制度影响企业科技创新的作用机制、特征和结果。书中主要观点和结论均来自发表于国际金融学和经济学期刊的论文,经过严格、苛刻的反复论证,对当前中国经济、制度建设、市场运行具有深远意义。
第二版中,作者对原书内容做了大幅调整和充实,对多个章节进行更新,并根据研究成果增加了四章内容。新版对企业财务披露是否越频繁越好、企业地理位置如何影响创新绩效、开放资本市场有哪些利弊、制度创新如何激励企业创新等问题进行了详细分析,并加入一章金融与创新领域十分全面的文献综述,回顾了该领域近200篇文献。此外,新版保留了版中计量经济学方法、著名经济学家的专栏介绍,以及基于中国场景的迷你案例和数据分析,在写作上兼顾严谨性和可读性。
Call Number: 电子书(移动端)363.738746/B364/2021BCG中国气候与可持续发展中心 中信出版社本书基于BCG多年在可持续发展领域的研究洞见和服务600余家企业的实战经验,深入浅出地阐述了碳中和的背景、全球针对碳减排做出的努力,并聚焦能源、重工业、汽车、建筑、消费品、互联网高科技及金融7大行业碳中和成功经验,为同行提供有力指引。借鉴国外企业碳中和先进经验,精选24个典型案例,提出中国企业的落地措施;援引自创模型与分析方法,为企业碳中和实施方案提供精准指引;立足各行业发展现状与前景,建言中国政府及相关部门可采取的应对举措。
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金融
投资家的思维导图捕捉十年十倍的投资机会Call Number: 332.6/J512/2022姜昧军 著 机械工业出版社
本书作者曾在险资与券商担任高管,在行业浸润20余载。曾经驾驭的资产规模达到万亿,管理过千余人的团队。科班出身、对行业的深刻研究,以及与上市公司的接触,使他在投资中有清晰的脉络,降维打击,获取超额收益。
难能可贵的是,作者将这些思想整理为一幅人人都可以读懂的投资思维导图。这幅思维导图对于投资的核心意义,如何应对市场波动,都提出了全新的见解,而这是普通投资者在自己的投资经验中难以获得的洞察。作者还从企业的视角,从商业模式真正洞悉了公司的价值与市场价格的真实关系。从周期、硬科技、滚雪球模式等角度,将公司分类。
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管理
组织的力量 :增长的隐性曲线Call Number: 658.402/Z132/2022张丽俊 著 机械工业出版社
小企业经营业务,大企业经营组织。
我们正在经历一个剧烈变革和转型的时代,中国的民营企业平均寿命不超过2.5年,而活下来的企业中能够持续增长的不足十分之一,组织发展跟不上业务发展已经成为企业永恒的难题。
通过对数千家企业的长期研究,本书揭开了企业保持良性增长的秘密,对不同生命周期企业发展的特性进行了总结,并提供了一整套帮助企业打天下的营运系统,详细地解答了企业管理者主要关注的七大问题:企业如何才能基业长青?初创期的企业如何生存发展?快速成长期的企业如何搭建管理体系?成熟期的企业如何变革转型?鼎盛期的企业如何激活组织活力?如何规避企业运营中的四大断裂?未来的管理者应该具备怎样的素养与能力?
Call Number: 658.456/S254=1/2021[日] 佐藤将之 著, 张含笑 译 万卷出版公司开会是人在职场每天必做的事,但沉闷的发言、混乱的讨论、成员之间的对抗与误解……往往让会议成为吞噬效率的“黑洞”,变成不断给人添堵的“万恶之源”。
亚马逊公司很擅长开会,其创始人杰夫·贝佐斯有很多开会技巧在商界零星流传。本书作者是日本亚马逊的创始成员、核心管理者,他系统性公开了贝佐斯在亚马逊制定的独到开会方法,并从日常工作中提取代表性案例,引导读者在实践场景中掌握具体技术,将会议变为高效决策、高效沟通、高效执行的协作工具。
从绿到金 :打造企业增长与生态发展的共生模式Call Number: 电子书(移动端)658.4083/E829=1/2020丹尼尔·埃斯蒂, 安德鲁·温斯顿 著 中信出版社在生态环境问题日益突出的今天,企业面临何种舆论风险?如何寻找新的增长点?大众日益增强的环保意识如何影响企业的市场行为?经济建设与生态发展如何共生?……
这些问题,都直接影响经济与社会的发展。环保不仅仅是组织与个人的责任,同样也是发展机遇。
这本书在视角上独辟蹊径,将环境保护战略与企业管理融合,以帮助企业降低成本,获取利润,提升品牌竞争力。在书中,作者列举了大量的企业案例,介绍了聪明的企业如何通过将环保思维融入企业战略获得品牌竞争优势;如何通过具体实战方法,如通过溯源确认上下游企业的风险,帮助自身“排雷”;如何根据消费者的环保观念的变化革新产品;如何通过追踪绩效让企业战略落实执行等。
科技向善 :大科技时代的最优选Call Number: 电子书(移动端)338.064/S703/2020司晓, 马永武等 浙江大学出版社新一轮的科技革命所引发深刻变革,不仅为人们带来了巨大便捷与效益,同时还带来了风险与挑战。其中既包括个人生活中所感受到的负担与干扰,比如信息过载带来的焦虑与压力;也包括社会层面的公共问题,比如网络空间的假新闻、暴力与各种新型犯罪,以及广受关注的数据安全、隐私保护、算法价值观等技术与伦理方面的问题。总体来看,新技术带来的风险和挑战已经不是某一产品或区域的范畴,而是全球性的治理难题。
面对新科技时代的风险与挑战,腾讯公司提出全新的企业使命愿景——科技向善。这一理念不仅引起腾讯公司内部、互联网同行、学者等多方的响应,也成为大科技时代人们的一种共同期待。
本书聚焦于“科技向善”,结合腾讯等高科技公司在“科技向善”方面的产品尝试,深度剖析在新科技时代,科技公司该如何让科技产品和服务为更多用户带来幸福,科技公司如何与公众建立信任,科技创新如何更好地造福社会。同时,本书还集聚各行业意见领袖的独家观点,以期能为“科技向善”的未来走向、科技创新与企业发展的未来趋势,提供有力建言。
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法律
继往以为序章 :中国宪法的制度展开Call Number: 342.51/T633/2021田雷 著 广西师范大学出版社
一部扎根在中国大地上的宪法研究著作,探讨中国宪法制度如何展开。书中讨论的“宪法”,不是一个简单的文本或某种西方的普世理论,而是站在中国宪法(尤其是“八二宪法”)的自身实践基础上,展现中国宪法和制度的自身逻辑与发展道路。
全书辑集了作者2010年以来的9篇作品,记录下一位青年学者10年来的学术探索。作者有着深刻的“问题意识”,在梳理改革开放40年以来的历史基础之上,不仅探讨了中国宪法研究中的概念、范畴、方法和理论,还通过批判性分析对比美国宪法,试图打破西方理论的普世神话和话语霸权,进一步提出立足于中国实际的研究方法。同时,围绕中国宪法的实际框架,具体分析和研究了中国国家治理体系的合理性及其积极意义。
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历史
Call Number: 951/C657/2021/V.1;951/C657/2021/V.2陈正祥 著 山西人民出版社发行部
本书是享誉国际的地理学家陈正祥先生的代表作,兼具现代地理科学的专业视角和宏阔的历史视野。作者学识广博,研究角度独特,重视从正史、方志、游记等各类传统典籍中汲取素材,纵论中国大地上的大江大河、名城古迹,展现了自然景观和文化景观的时代变迁及相互影响,以及其对中国文化精神特质的塑造。作者见识深邃,论证细密,并且非常重视数据的力量,不遗余力地制作了大量精致图表,化繁为简,堪称妙品。
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数学
Call Number: 519.5/K968=1/2021[日] 栗原伸一, 丸山敦史 著 人民邮电出版社
本书通过大量统计图表和手绘插图,系统地介绍了统计学的基础知识和相应公式,讲解了各种统计方法及其应用场景,并使用R 语言进行了简单实现。内容涉及概率分布、假设检验、置信区间估计、非参数方法和回归分析等。全书图文清晰直观,基础概念、统计方法和分析结果皆一目了然,是一本统计学入门佳作,旨在帮助读者学习并应用统计学基础知识,为今后的深入学习打下基础。同时,本书 还设有“统计学的历史”“伟人传”等专栏,趣味性十足。
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Finance
World Development Report 2022 :Finance for an Equitable RecoveryCall Number: E-BookThe World Bank The World Bank
World Development Report 2022: Finance for an Equitable Recovery examines the central role of finance in the economic recovery from COVID-19. Based on an in-depth look at the consequences of the crisis most likely to affect low- and middle-income economies, it advocates a set of policies and measures to mitigate the interconnected economic risks stemming from the pandemic—risks that may become more acute as stimulus measures are withdrawn at both the domestic and global levels.
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Biography
Embracing a new world :the story of Hsue-shen Tsien and an eraCall Number: 509.2/Q256H/2021The Hsue-shen Tsien Think Tank China Intercontinental Press
This book, Embracing a New World, reviewed the many peaks of Hsue-shen Tsien’s life, and outlined his life’s journey of building bridges towards wisdom for us. The gains of his life have been used to build a bridge towards creating a world of great harmony for us all.
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金融
Call Number: 电子书(网页版)[德] 伊夫·希尔皮斯科 著 人民邮电出版社
Python易于理解的语法以及各种数值计算工具,使其成为金融分析优先选择的编程语言。现在,一些大型的投资银行和对冲资金均使用Python及其生态系统来构建核心交易与风险管理系统。在本书中,作者向开发人员和量化分析人员介绍了使用Python程序库与工具,完成金融数据科学、算法交易和计算金融任务的方法。
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Finance
Call Number: E-BookCampbell R. Harvey, Ashwin Ramachandran, Joey Santoro Wiley
The book conducts a deep dive on some of the most innovative protocols such as Uniswap and Compound. Many of the companies featured in the book you might not have heard of—however, you will in the future. As with any new technology, there are a myriad of risks and the authors carefully catalogue these risks and assess which ones can be successfully mitigated.
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经济
Call Number: 338.951/Q268/2021钱颖一著 东方出版社
本书是著名经济学家钱颖一教授论述现代经济学及其与当代中国经济改革与发展关系的重要论集。这部花费30年写就的著作反映了作者对现代经济学的精深研究和参与中国经济体制改革的深度,呈现了现代经济学的各种精彩学说及其在中国经济体制改革中的运用。是一部不可多得的经济学、思想史、改革史的专著。
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金融
Call Number: 332.10922/A285=1/2020(美)利雅卡特 艾哈迈德著; 四川人民出版社
这是一本介绍国际金融界大佬在大萧条中的群像著作。本书讲述了第一次世界大战后,欧洲和美国的政府和中央银行如何根据巴黎和会的安排,重建金融体系,并由此引发了20世纪30年代那场世界性的“大萧条”的故事。全书围绕英、美、德、法四个主要发达国家的中央银行行长展开,他们手握重权,力图重塑世界繁华;又个性鲜明,不少人盲目自信,最终饮恨沙场,把世界推入金融危机的深渊。本书角度独特,不仅如一部优美的传记,情节引人入胜;又如一部有独特视角的经济金融史。
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管理
Call Number: 658.8/E362=1/2020(美)杰弗里 艾森伯格等 机械工业出版社
亚马逊与其他竞争者的区别,在其“以客户为中心”的理念,也许您早已听说过这个理念,但您仍需要一份指南,帮助您了解如何将此理念应用于商业竞争。除此之外,本书还揭示了亚马逊成功的另外三大经营理念。本书荣获2018年公理商业图书奖(2018 Axiom Business Book Awards)。本书通过风趣轻松的驾车旅行的故事,以老人和年轻人对话的笔法,逐渐向我们展开开市客、通用汽车和沃尔玛等世界知名企业商业成功背后的理念。
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政治
Call Number: 327.7300905/K351=1/2021(美)安德鲁 B. 肯尼迪著 中信出版集团
作者通过对美国技术移民、外国学生和离岸外包政策的深入案例研究,解释了其中的原因。这些都表明,美国的政策与其说是出于战略考虑,不如说是国内利益冲突的结果,是不稳定的。本书创新性地将美国高科技公司和研究型大学统称为HTC(High-Tech Community,高科技界),它们迫切要求国家开放,然而这些支持全球化的力量正面临来自其他利益集团的抵制,包括劳工和反移民团体,而且这种抵制对国家人才政策和开放程度有显著的影响。
本书以创新全球化为出发点,围绕高科技的发展阐述美国、中国及印度在拥抱创新时的应对策略。长久以来在世界舞台占据主导地位的美国,面对人才的跨境流动和研发活动的全球化将做何反应?在移民与反移民的浪潮中,美国政府该如何抉择?中国和印度作为两大新兴大国如何抓住科技革命带来的新机遇?中国和印度如何为发展本国经济吸引优秀人才?本书针对这些问题一一进行了解答。
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哲学
Call Number: 102/L662/2021刘擎著 湖南文艺出版社
在当代中国传统文化的纵向传承与外来文化的横向互动中,在这种“纵横交错”的文化背景下,刘擎教授通过发人深省的文字启发我们以理性化的方式来探索世界和自己,思考“人应当信奉什么”“应当怎样生活”“如何理解和应对困境”等诸多问题。
这部作品兼具敏锐的历史意识与深切的现实关怀。刘擎教授结合历史、文化、政治、哲学等众多元素,解读社会发展变化、思想的演进,以求大众在面对这个时代时,能够辨析问题与观念的来龙去脉,澄清我们的处境与自我理解,重建对未来的想象。
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历史
中国:从春秋到盛唐Call Number: 951/J159/2021纪录片《中国》创作组著 译林出版社
本书是一部大纲式影像版的中国历史,以湖南卫视纪录片《中国》第一季为内容,用写意的笔墨勾勒出从先秦到盛唐时期的历史轨迹,配以数百幅精美的插图,展现了一部生动的“纸上纪录片”。全书以思想和制度发展为主线,分为12个精彩故事,叙述了诸子百家的思想哲学、国家制度的奠基、多民族与多文化的融合,以及“大一统”的全面鼎盛之世,写出了中国历史的动人细节与磅礴大气的文明变迁。书后还特别收录了《中国》创作团队的心得体会,让读者了解这部书的创作缘由和背后的故事,更好地品味“中国”之美。
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数学
Call Number: 510/W805/2021吴军著 新星出版社
这是一本写给所有人的数学通识讲义,书中通过关键知识点串联起整个数学体系,帮助你逐步建立起属于自己的数学知识结构。而贯穿全书的数学发展史,其实就是人类认知的发展史,你可以借此逐步训练自己的认知:从直观到抽象,从静态到动态,从宏观到微观,从随意到确定再到随机。
对于理工专业的读者,这本书能够帮助你更好地梳理以往的数学知识,站在更高的地方更全面地看待数学以及人类知识体系;对于非理工专业的读者,则能更好地训练自己的数学思维,让你直击本质、化繁为简,做出正确的决策。
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Economics
Tomorrow's economy:a guide to creating healthy green growthCall Number: 338.9/S874/2021Per Espen Stoknes The MIT Press
How we can achieve healthy growth--more regenerative than destructive, restoring equity rather than exacerbating inequalities. In this book, Per Espen Stoknes reframes the hot-button issue of economic growth. Going beyond the usual dialectic of pro-growth versus anti-growth, Stoknes calls for healthy growth. Healthy economic growth is more regenerative than destructive, repairs problems rather than greenwashing them, and restores equity rather than exacerbating global inequalities. Stoknes--a psychologist, economist, climate strategy researcher, and green-tech entrepreneur--argues that we have the tools to achieve healthy growth, but our success depends on transformations in government practices and individual behavior. Stoknes provides a compass to guide us toward the mindset, mechanisms, and possibilities of healthy growth.
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Management
The business of choice:how human instinct influences everyone's decisionCall Number: 658.834/W697/2020Matthew Willcox Emerald Publishing Limited
The insights that Matthew brings about how we really make choices are interesting and relevant to anyone working in marketing or selling, but are even more astonishing and invaluable to anyone with the curiosity about the human condition.' Alan Jope, CEO, Unilever 'Understanding how it is that human beings make choices the complexity of inputs, the evolutionary success factors, and the cognitive processes makes for fascinating subject matter. Matthew s experience in advertising and his understanding of the science of decision making come together here to make for an insightful and incredibly useful tool.' Jennifer Sey, CMO Global Brands at Levi's, and one of Forbes World’s Most Influential CMOs 2019 'Matthew Willcox bridges the practical and academic worlds of marketing better than anyone I know. In this book, he lucidly explains what marketing practitioners can learn from marketing academics and vice-versa and makes an excellent case for strengthening the ties between the two disciplines.
The big picture:how to use data visualization to make better decisions--fasterCall Number: 658.4033/W545/2021Steve Wexler McGraw HillIn this book, top data visualization consultant Steve Wexler provides the tools for developing the graphical literacy you need to understand the data visualizations that are flooding your inbox―and put that data to use. Packed with the best four-color examples created in Excel, Tableau, Power BI, and Qlik, among others, this one-stop resource empowers you to extract the most important information from data visualizations quickly and accurately, act on key insights, solve problems, and make the right decisions for your organization every time.
AI revolution in HRM:the new scorecardCall Number: 006.3/U65/2021Ashwani Upadhyay, Komal Khandelwal, Jayanthi Iyengar Sage PublicationsThis book is all about debunking the conventional wisdom and redrawing the contours of passé management to include machines into its definition. This book discusses the benefit, challenges and applications of AI in the HR function. It also highlights issues in implementation and considers the impact of AI-based HR systems in the organization. Further, the book provides tips and insights on how to deal with the challenges and implementation issues ranging from data privacy to system bias and up-skilling of current employees. It is builds on a wide variety of cases ranging from large global organizations to startups. This book will ensure that HR professionals and general readers fully understand the concepts of AI and its relevance to the HR profession. Equipped with the knowledge of AI-based tools and systems, it will help the HR department make their organizations more vibrant and stable by embracing the developments in AI technology. AI Revolution in HRM will be an insightful and helpful read for HR professionals and AI enthusiast.
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经济
小众经济:选择性消费时代的增长对策Call Number: 658.00952/O068=1/2020大前研一著; 宋刚, 崔倩倩译 机械工业出版社
本书是大前研一在对当前全球经济趋势的洞察下,给企业经营者提出了高效增长的对策和建议。大前研一认为,规模经济、产品优势,在数字经济时代已经失灵,现在已经进入选择性消费时代,企业经营者要针对不同的消费群体、消费市场对经营做出调整。本书采用大前式案例分析(RTOCS),对永旺、岛村、MonotaRO、安川机电、NTT、富士通、雪印等26家企业的商业模式和经营方式进行了深入剖析,并提出了相应的经营对策。
双循环:构建"十四五"新发展格局Call Number: 330.951/F061/2021樊纲, 郑宇劼, 曹钟雄著 中信出版社当今世界正经历百年未有之大变局,国内经济面临较大的下行压力。加快构建以国内大循环为主体、国内国际双循环相互促进的新发展格局是党中央积极应对当前形势做出的重大战略决策,是“十四五”以及未来更长时期我国经济发展的主线。本书以国内大循环和国际大循环为视角,从扩大内需、提升供给体系适配性、畅通产业链、坚持双边开放等维度阐述双循环战略的核心内涵和实施策略,帮助读者系统认知双循环新发展格局,在新形势下抢抓新机遇,培育新优势。
美国真相:民众, 政府和市场势力的失衡与再平衡Call Number: 330.973/S855=1/2020(美) 约瑟夫 E. 斯蒂格利茨著; 刘斌, 刘一鸣, 刘嘉牧译 机械工业出版社什么是美国真相? “资本的利益高于一切”“一美元一票”才是当下美国的真正价值观。在这种价值观主导下,社会不平等加剧,基础设施投入被大幅削减,国家动员力并大幅削弱,只要一场大规模的灾难就能让一切付出水面。 美国梦正在破碎,美国正在失去自己的储蓄与住房,中产阶级正在走向消亡,阶级固化将成为这个国家的常态。 美国所引以为傲的“民主自由”“三权分立”现在已经变成了少数人的纸牌屋游戏,这场游戏的直接成果就包括“累退税制”“取消遗产税”与“开放企业对政治家的捐赠”美国的“言论自由”也被资本裹挟,变成了割裂社会的工具,让民粹化、反智话的言论更有市场。
Call Number: 330/H215/2020何新著 现代出版社本书是著名经济学家何新多年经济学研究评论文章的结集, 比较充分地展示了何新先生经济学研究的基本思路。他对于世界经济和中国经济的预判, 常为人所称道。何新先生认为, 经济学的主要目标应当是追求强国富民。而当今中国伟大的经济成就是实现了国家工业化。
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金融
Call Number: 333.330951/S474/2020盛松成, 宋红卫, 汪恒著 中信出版社
本书主要阐述房地产业与中国经济的相互关系,探讨我国房地产业发展的规律特征、现阶段存在的主要问题、对其他产业及宏观经济的影响,以及未来如何实现与经济的协调发展及长效调控机制的构建。全书包括实证检验和理论研究两个方面。在实证检验方面,重视统计方法的应用,做到用数据说话;在理论研究方面,深入分析我国房地产市场的特征、存在的问题,同时借鉴了发达国家房地产市场发展的规律和经验,提出了具有我国国情特色的房地产业发展方向。 作者在房地产业对经济的贡献、住宅的属性、房地产调控思路、高房价的应对措施及长效调控机制构建等方面都做了大量的创新研究,尝试用发展的理念解决房地产行业发展中不断出现的新问题。
Call Number: 332.4951/H192/2019何平著 人民出版社本书是作者关于中国古代货币与财政领域系统的专题研究的成果。作者曾先后承担“现代财政金融理论的中国渊源”和“中国古典财政金融文献研究”等课题,积累了丰厚的学术资料,从而形成本专著的基础。研究取向是从今天中国的货币和财政建设的视角出发,对中国古代的对应的相关问题进行系统的考察,以推动现实财政金融理论的进步。 作者从破解当下我国的金融财政化和财政货币化的困境出发,通过对货币流通的结构特点和东西方货币结构体系的差异的解读,系统考察和阐明古代中国货币和财政之间的关系。
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管理
表现力:快速影响他人, 成就自己的艺术Call Number: 658.4092/S159=1/2021(美) 罗布 萨拉菲拉著; 坰清译 人民邮电出版社
表现力很重要,可是要如何培养它?本书给出的答案是,从做最好的自己出发。只有你呈现出最好的自己,并与他人建立了真实而紧密的连接,才会不断改善他人对你的看法。而要实现这一点,作者认为,我们需要培养做事的风度与仪态,提升临在感,持续扩大影响力,进而激发我们的潜能。而要实现上述目的,要修炼我们的表现力,我们有哪些资源可以借助?本书给的答案是表演。多年来,作者走遍世界各地,面对不同的观众表演精彩的节目,后来他把表演所悟所得迁移到了领导力教练上,与多家《财富》500强企业合作,有效提升了很多领导者的表现力。作为麻省理工学院领导力中心首席执行教练,罗布在书中为我们提供了一个路线图,它将帮我们发展提升表现力所需的风度、仪态和影响力。通过独特的技术、活动和个人故事,罗布揭示了如何运用我们内在的资源和经验,来塑造自信并掌握更具包容性的领导方式。在书里,他还分享了来自真实客户的练习与故事,他们曾挣扎过,但是最后都突破了自己。
菲利普 科特勒传:世界皆营销Call Number: 658.8/K874F=1/2019(美)菲利普 科特勒著; 科特勒咨询集团(中国), 魏世安, 贾金红译 机械工业出版社菲利普·科特勒定义了“现代营销”。他本人被称为“现代营销学”的奠基人,是营销领域无出其右的“一代宗师”。本书分享了他的过往、家庭、友谊、宝贵的经历,以及他对诸多问题的观点和看法,包括创新、财富的创造、竞争、社会营销、品牌化、经营宗旨和幸福、贫困、和平、宗教、国家、城市……这本书表达了科特勒对世界的看法,即用市场营销的视角看世界。
未来好企业:共益实践三部曲Call Number: 658.408/Z863/2020朱睿, 李梦军著 中信出版社企业的出现被称作“人类伟大的成就”,企业创造财富、带动就业、推动创造发明、产生新的技术和社会文化。但如果企业只追求利益,则容易造成公司短视,带来一系列社会问题,比如贫富差距、劳资矛盾、环境破坏、资源掠夺等。那么,一个既能创造财富满足自身发展,又能创造符合人类理想生活环境、适应未来时代发展的“好企业”,究竟是什么样子的?未来社会需要什么样的企业?本书回答了这一系列问题。作者通过长年对企业的深入研究,总结出了“企业共益实践三部曲”的理论框架,并且精选了不同行业的经典案例,系统阐述了企业如何结合行业的特性和自身的核心能力去实践社会价值。作者对中国目前“好企业”的发展与创新进行了总结,同时提出,做好一家企业并不容易,但这还只是开始。社会问题的规模化解决需要政府、企业、公益组织、研究机构、媒体等多方协同合作,从而共同构建一个更加美好、平等、包容的社会。
Call Number: 338.767/H522/2020胡泳, 郝亚洲著 机械工业出版社本书将德鲁克的“知识社会”理念进行延伸,对张瑞敏的管理实践以及未来组织的管理趋势进行思考,提出了“创造型企业家”的新概念,开辟了迥异于前人的中国企业研究视野。本书以海尔为研究主体,从管理的源头、结构的演化、决策的迁移与管理的范式转变这四个方面论证和探讨,组织如何在新的环境里生产知识,并将自身由线性组织推进为平台型组织。本书涉及大量张瑞敏的实践思考,对企业管理者有很强的参考意义。
Call Number: 338.4762/H764/2019华伟著 中华工商联合出版社本书是给广大创业者和创业型企业员工的指导用书, 本书以苹果公司乔布斯、亚马逊CEO贝佐斯、“硅谷钢铁侠”马斯克、脸书扎克伯格为代表, 讲述了他们的成长经历、从0到1的创业过程、经历无数次失败后又奋起的奋斗过程, 总结了他们的价值理念和经营哲学, 为经营者和创业者带来一些思考。
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社会
女性的时刻:如何赋权女性, 改变世界Call Number: 305.42/G259=1/2020(美)梅琳达 盖茨著; 齐彦婧译 北京联合出版公司
在比尔及梅琳达.盖茨基金会成立20年之际,联席主席梅琳达.盖茨首次向我们讲述她所目睹的无数底层女性的困境与抗争故事;分享她对男女不平等问题根源的深度思考,发展和投资女性的实践经验,以及那些致力于改善女性生存环境的理想主义者,正如何以一己之力改变世界。 从女性生育自主、受教育权、家务劳动、童婚陋习、性暴力到职场性别歧视,她发现,有时只要不去拖累女性,就是给她们翅膀。提升女性,就是提升全人类。 在本书中,你会读到一位印度修女的故事,她开办了一所学校,专门接收那些被当地人视作“贱民”的女孩。 你会读到一位新西兰经济学家的故事,她勇敢地挑战统计数据中存在的偏见,让世界从此开始重视女性在家庭中付出的无偿劳动。 读者还会读到梅琳达自己的成长经历,她如何加入初创时期的微软,成为当时屈指可数的女性领导者;她的婚姻平等之路,她与比尔.盖茨如何通过分工合作,平衡家庭与工作。
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历史
瘟疫周期:人口经济与传染病的博弈循环Call Number: 614.49/K367=1/2021(美)查尔斯 肯尼著; 舍其译 中信出版社
本书讲述了全球化、城市化、人口与传染病的关系,以及瘟疫周期是如何影响经济周期的,从而引发我们思考应该如何把握瘟疫周期的规律,如何赢得未来。几千年来,城市人口和经济规模一直受到传染病的很大制约。在大部分时间里,人类对待瘟疫的普遍做法是隔离和封锁,除此之外束手无策。因此瘟疫周期给人类造成了一波又一波的冲击,并且影响了文明兴衰的周期和节奏。但过去200年史无前例的卫生和医疗革命,一定程度上让人类摆脱了瘟疫周期的制约,带来了一个城市化、全球化和拥有巨额财富的世界。人口膨胀和全球贸易等因素让世界紧密联系在一起,然而,便捷的交通和高度的城市化也让人类在面对新的瘟疫时,比以往任何时候都更加不堪一击。所以,加快研制和接种疫苗、加强全球合作等,将变得刻不容缓。现在以及未来,循环往复的“瘟疫周期”还会发生,人类如何破解和应对,仍是当下面临的全球问题。
Call Number: 931.04/B962=1/2020(英)爱德华 伯曼著; 姜琳译 百花洲文艺出版社爱德华•伯曼用了近三年的时间,遍访秦代文物古迹,采访了几十位秦史学者和考古专家,写下大量的采访笔记。在此基础上,还查阅了许多涉及秦代历史的中文、英文、法文等多种文字的著述,甚至查阅了18世纪法国汉学家的著述,并请人将国内大量考古报告翻译成英文,仔细研读后才开始动笔写作。该书由三个部分组成:秦史,秦始皇陵及兵马俑的谜团,以及秦俑的最新考古发现和研究动向,旁征博引众多研究,加上许多未公开的考古照片,使本书成为近年来最具代表性的秦代历史和兵马俑的研究之作。该书仅引用文献就多达200多部(篇),是英语世界最重要的一部介绍秦代历史和兵马俑的书籍,本书中文版的出版过程中,再次得到陕西省文物局的大力支持,和秦始皇帝陵博物院的严谨审定。
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语言
东言西语:在语言中重新发现中国郑子宁著 敦煌文艺出版社
日常语言影响着个体的思维方式,方言维系了民族的历史记忆,政治语言决定了国家的现实意识。《东言西语》是一部打破个人思维模式,追寻民族失落历史,探求家国意识逻辑的挑战读者智识边界之书。郑子宁以共时的现代汉语方言为经,横观汉语方言与民族文化传承的现实全景,发散式阐明了凝聚于其中的文化偏见;以历时的古代汉语嬗变为纬,纵览中国语言与传统的历史面貌,系统性揭示了遮蔽于其下的文化记忆。由此,郑子宁用以一种深入浅出的方式,化门槛与难度极高、向来被目为“绝学”的方言学与历史语言学为近50个精彩绝伦的故事,把汉语普通话、拼音、方言、古汉语、姓名、称谓、外语习得等几乎所有语言与文化的核心问题融会贯通,用具有内在统一性的连贯逻辑,为我们在语言中找到了一个全新的中国。
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建筑
Call Number: 720.9/B702H/2019黄健敏著 江苏凤凰科学技术出版社
作者黄健敏以亲身多次旅行的观察体验,针对现代建筑大师贝聿铭的卓越作品,就不同建筑类型汇整编辑了详尽的数据,揭开大师从房地产业务转型至建筑艺术的契机,更详细记述对贝聿铭职业生涯有至大影响的九座建筑。追踪建筑大师贝聿铭的建筑人生,收录的九座建筑皆为他亲身走访过的,如香港中银大厦、桃源乡记——美秀美术馆、苏州博物馆等脍炙人口的经典之作。全书十万余字,图片三百余幅,诸多信息为首度发表。这是一本有关建筑物和权力、移民和同化、美式奔放和中式收敛、东方和西方的传记。
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传记
王安石:立于浊流之人Call Number: 951.024092/W096M=1/2021(日) 三浦国雄著; 李若愚, 张博译 上海人民出版社
2021年是北宋著名政治家、改革家、诗人、文学家、思想家王安石诞辰1000周年。王安石以其主持的熙宁变法而为人所重,其生前身后,遭到无数异说纷纭的评价。本书详细叙述了北宋名臣王安石的生平与政绩,勾勒出其不同于众的思想,揭示其在“经世致用”与“归隐山林”之间的挣扎,以“天上的研讨会”“微信朋友圈”的形式介绍了后世对王安石的不同意见。本书的特色,尤在于结合王安石的诗文叙述其一生面对外界不同意见时的艰苦卓绝,显示其在所谓举世“浊流”中傲然独立的风采,反映了王安石这位千年之前一代名相与旷世大儒波澜壮阔的人生。
遇见莫扎特:从神童到大师的音乐人生Call Number: 780.92/J661=1/2019(英)保罗 约翰逊著; 成铨译 中译出版社人人都爱莫扎特,一本书解读西方音乐史上的旷世奇才,音乐神童莫扎特的最新传记!入选美国《时代》杂志100大人物的著名历史学家保罗·约翰逊最新力作,一幅历史学家为天才人物绘制的肖像画!领略古典音乐代表性人物的经典作品与动情人生!
保罗在书中简要梳理了莫扎特的生平,包括作为神童的青少年时期、作为宫廷乐师的萨尔茨堡时期以及作为自由职业音乐家的维也纳时期;他还结合莫扎特音乐作品的主要体裁,包括宗教音乐、室内乐、歌剧、协奏曲和交响曲等,列举了其中的重要作品及他的个人最爱作品。对于一些历史聚讼,保罗也给出了自己的观点,尤其是关于莫扎特的父子关系、夫妻关系以及他的财务状况。由丹尼尔·约翰逊撰写的附录则讨论了莫扎特八九岁时在伦敦居留15 个月的经历,并假想了这样一个问题:要是莫扎特当初选择定居伦敦,音乐史又将是怎样一副模样?
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生物
Call Number: 572.86/R347=1/2019(美)大卫 赖克著; 叶凯雄, 胡正飞译 浙江人民出版社
本书作者大卫·赖克是古人类DNA领域的世界级领跑者,哈佛医学院遗传学系教授。2013年到2018年,赖克的古DNA实验室生产了7 000多份古人类全基因组数据,占全世界总量的一半以上。作为古DNA革命的领头人,他花费3年写出了《人类起源的故事》这本领域奠基之作,以古DNA这个非凡的视角,向读者提供了一幅人类历史的清晰画卷。面对DNA序列分析这种最先进可靠的技术,我们以前所以为的所有关于人类演变的知识,凡是跟这本书所代表的当前科学理解不一样的,都只能改写。因此,这场革命给了两个问题迄今最为清晰的答案:我们是谁,我们从哪里来。
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科学
Call Number: 530.12/W177=1/2019(美)迈克尔 S. 沃克著; 李婕译 中信出版社
量子力学彻底颠覆了我们对于现实世界的常识性认知。在量子世界中,没有什么是可预测的,我们已经知道的一切都被颠覆。我们需要重新思考因果关系,重新看待周围的事物。在这里,信息的传播速度比光速还快……本书从量子力学角度解释了我们周遭世界中的万物,以及科学家和工程师如何运用这些科学发现去取得重要的科学和技术进步,并讲述了爱因斯坦、尼尔斯•玻尔、保罗•狄拉克、沃纳•卡尔•海森堡、薛定谔等这些科学界响当当的人物的故事,将物理世界中奇怪、迷人也美丽的领域栩栩如生地呈现在读者眼前,载着读者到一片新大陆去探索一番。
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Economics
The Huawei model:the rise of China's technology giantCall Number: 338.951/W467/2020Yun Wen University of Illinois Press
In 2019, the United States' trade war with China expanded to blacklist the Chinese tech titan Huawei Technologies Co. Ltd. The resulting attention showed the information and communications technology (ICT) firm entwined with China's political-economic transformation. But the question remained: why does Huawei matter?
Yun Wen uses the Huawei story as a microcosm to understand China's evolving digital economy and the global rise of the nation's corporate power. Rejecting the idea of the transnational corporation as a static institution, she explains Huawei's formation and restructuring as a historical process replete with contradictions and complex consequences. She places Huawei within the international political economic framework to capture the dynamics of power structure and social relations underlying corporate China's globalization. As she explores the contradictions of Huawei's development, she also shows the ICT firm's complicated interactions with other political-economic forces.
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Management
Call Number: E-BookMichael Fullan Jossey-Bass
The new edition of the best-selling guide for powerful, morally-grounded change leadership in any organization. Leading in a Culture of Change is an indispensable source of information for leaders in business, non-profit, and public sectors seeking to understand, influence, and lead the change process.
Call Number: E-BookJohn Mattone WileyAs one of the world’s most in-demand CEO coaches and top leadership gurus, John Mattone has worked with some of our brightest business minds—Apple’s Steve Jobs, Pepsi’s Roger Enrico, and Nielsen’s Armando Uriegas—and he’s identified the key qualities that, together, make up the mindset of great leadership.
Focus:how to plan strategy and improve execution to achieve growthCall Number: 658.4012/M685/2021Vikas Mittal, Shrihari Sridhar Palgrave MacmillanThis book assesses the strategy challenges faced by executives in formulating strategy and driving execution. The authors present seven inhibitors of strategy effectiveness in companies large and small as well as seven actionable research-based strategy enablers to fine tune execution and rally all the stakeholders in a unified direction.
The experience economy:competing for customer time, attention, and moneyCall Number: 658.56/P649/2019B. Joseph Pine II and James H. Gilmore Harvard Business Review PressThe Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. The authors make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, this book helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
Agile strategy:how to create a strategy ready for anythingCall Number: 658.4012/F363/2019Ralph Fernando PearsonAgile Strategy is a practical guide for managers responsible for setting the strategic direction of their organizations in increasingly dynamic markets. Through its frameworks, tools and real-world examples, it explains how to transform business performance through greater organizational agility.
The technology trap:capital, labor, and power in the age of automationCall Number: 338.064/F893/2019Carl Benedikt Frey Princeton University PressFrom the Industrial Revolution to the age of artificial intelligence, this book takes a sweeping look at the history of technological progress and how it has radically shifted the distribution of economic and political power among society’s members. As Carl Benedikt Frey shows, the Industrial Revolution created unprecedented wealth and prosperity over the long run, but the immediate consequences of mechanization were devastating for large swaths of the population. Middle-income jobs withered, wages stagnated, the labor share of income fell, profits surged, and economic inequality skyrocketed. These trends, Frey documents, broadly mirror those in our current age of automation, which began with the Computer Revolution.
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Commerce
Amazon unbound:Jeff Bezos and the invention of a global empireCall Number: 381.142/S877/2021Brad Stone Simon & Schuster
In this book, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. Definitive, timely, and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.
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Psychology
Effortless:make it easier to do what matters mostCall Number: 158.7/M157/2021Greg McKeown Currency
This book offers actionable advice for making the most essential activities the easiest ones, so you can achieve the results you want, without burning out. The effortless way isn't the lazy way. It's the smart way. It may even be the only way. Not every hard thing in life can be made easy. But we can make it easier to do more of what matters most.
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Computer Science
The real business of blockchain:how leaders can create value in a new digital ageCall Number: 005.741/F985/2019David Furlonger, Christophe Uzureau Harvard Business Review Press
This is one of the first books on this transformative technology written for business leaders. Authors David Furlonger and Christophe Uzureau--both of Gartner, the world-renowned research and advisory company--will help you: • Assess how blockchain will impact your business • Explore the value proposition that blockchain offers • Make smart near- and midterm investments • Position your organization in a new competitive landscape Timely, visionary, and accessible, The Real Business of Blockchain cuts through the hype and helps you unlock the vast capabilities of this powerful and potentially world-changing technology.
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Science
Artificial intelligence for business:a roadmap for getting started with AICall Number: 006.3068/A545/2020Jason L Anderson, Jeffrey L Coveyduc Wiley
This book will provide roadmap for how to take an organization through the adoption of AI technology. It will first help with the identification of which business problems and opportunities are right for AI and how to prioritize them to maximize the likelihood of success. Specific methodologies are introduced to help with finding critical training data within an organization and how to fill data gaps if they exist. With data in hand, a scoped prototype can be built to limit risk and provide tangible value to the organization as a whole to justify further investment. Finally, a production level AI system can be developed with best practices to ensure quality with not only the application code, but also the AI models. Finally, with this particular AI adoption journey at an end, the authors will show that there is additional value to be gained by iterating on this AI adoption lifecycle and improving other parts of the organization.
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Bibliographies
Tim Cook:the genius who took Apple to the next levelCall Number: 338.761004092/K129/2019Leander Kahney Portfolio/Penguin
The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone."
But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. Its stock has nearly tripled, making it the world's first trillion dollar company. Under Cook's principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success. Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplaceable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible.
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经济
Call Number: 电子书(移动端)王德培 中国友谊出版公司
原以为新冠疫情只是一场可以速战速决的“遭遇战”,却没想到在全球蔓延,成为影响世界经济*的那只黑天鹅,加剧了百年一遇之大变局的复杂程度。疫情有多长?衰退有多深?全球经济走向成谜。美国“脱钩”中国,网络将世界互联,“脱钩”与互联,谁将代表未来?全球集体“放水”,世界经济下探……逆全球化趋势下,中国开启内外双循环政策,经济安全岛权重逐渐上升。
新冠疫情开启不确定性未来,复式危机全面爆发,但危机与机遇并存。本书旨在对疫情后的世界和中国经济进行全面剖析,并预测中国经济2021的走势,带领读者走出后疫情时代迷局,把握机遇,开拓未来发展新局!
置身事内:中国政府与经济发展Call Number: 338.951/L037/2021兰小欢著 上海人民出版社本书是复旦大学经济学院副教授兰小欢多年教学与研究内容的凝练,将经济学原理与中国经济发展的实践有机融合,以地方政府投融资为主线,深入浅出地论述了中国经济的发展,笔触简练客观,并广泛采纳了各领域学者的蕞新研究成果。全书以我国地方政府投融资为主线,分上下两篇。上篇解释微观机制,包括地方政府的基本事务、收支、土地融资和开发、投资和债务等;下篇解释这些微观行为与宏观现象的联系,包括城市化和工业化、房价、地区差异、债务风险、国内经济结构失衡、国际贸易冲突等。后一章提炼和总结全书内容。
通过对中国政治经济体系的论述,作者简明地刻画了地方政府进行经济治理的基本方式,并指出,中国政府通过深度介入工业化和城市化的进程,在发展经济的同时逐步推动了市场机制的建立和完善,以一种有别于所谓发达国家经验的方式实现了经济奇迹。基于对改革历程与社会矛盾的回顾与分析,作者也在书中对当前推进的市场化改革与政府转型进行了解读,帮助读者增进对中国发展现实的把握。
云上的中国:激荡的数智化未来Call Number: 352.140951/W890/2021吴晓波, 王坤祚, 钱跃东著 中信出版集团2020年,充满着戏剧性、偶然性、不确定性和巨大的激荡感。在疫情的冲击下,一个云上的孪生中国正在加速诞生:商业、生活、社交、服务、城市治理都被交托至云端,中国进入云2.0时代——从数字化向数智化转型。
与之对应,政府和企业需要具备的不再是单一的大数据能力,而是数字化、智能化、移动化兼具的云能力。人们更强烈地意识到,云能力是现代城市治理的关键能力,也是企业在数字经济时代的硬实力。企业如何在竞争中脱颖而出?政府如何更好地融合产业势能、城市发展与人的需求,引领区域经济的同时,共建更宜居的人性化城市?
本书由吴晓波领衔策划与执笔,经过对阿里云和各行业案例的实地调研与深入采访,从零售、运营、制造、出行、教育、城市治理等不同领域甄选出更具标杆意义的案例,在全景式呈现中国数字新基建的产业图景与未来趋势的同时,回答中国所处的转型阶段、在全球数智化浪潮中的地位,还原政府与企业在转型中的痛点与解决思路,以期为政企的数智化转型提供切实可行的行动路径。
人口大逆转:老龄化、不平等与通胀Call Number: 304.62/G652=1/2021(英) 查尔斯·古德哈特, 马诺吉·普拉丹著; 廖岷, 谬延亮译 中信出版集团保护主义、民族主义、科技发展、气候变化……影响全球经济未来发展走势的因素有很多,但本书重点关注人口结构和全球化对金融和实体经济长期趋势的影响。现有研究对此的分析一般是聚焦于国家层面,尤其是老龄化带来的劳动力减少和沉重的养老负担。但该书作者认为,聚焦国家层面可能无法让我们看到问题的全貌,从而找不到有效应对之法。
在该书中,作者认为,过去三十年的低通胀乃至通缩,主要源于世界人口红利(比如中国和东欧等加入世界贸易组织,在世界劳动力市场上释放了大量劳动力)和全球化红利。但是,人口老龄化和逆全球化的叠加,将会逆转之前的趋势,带来一系列的改变,包括通胀和利率的高企,高负债经济体面临的困境,不平等的缩小,民粹主义,债务融资等。
Call Number: 363.738746/Z678/2021中金公司研究部, 中金研究院著 中信出版社百年不遇的疫情引发对人与自然关系的反思,气候变化问题愈加受到重视。中国政府宣布在2030年前碳达峰、2060年前碳中和。这不仅需要政府和非政府部门协力,也需要国家间加强合作。那么,中国实现碳达峰的峰值目标在什么水平?实现碳中和将面临哪些困难和挑战?又会带来哪些投资和发展机遇?政府、企业、个人如何做才能实现双碳目标?
为了回答上述问题,本书从总量和结构两个方面,就中国实现碳达峰与碳中和的有效路径、具体措施和影响进行了系统性分析。首先,总量方面,2030年碳排放峰值在什么水平?本书研究认为,峰值目标设定不宜过于刚性,而更适宜设定为一个区间,2030年中国净碳排放峰值水平为99亿~108亿吨。其次,结构方面,如何实现碳达峰和碳中和目标?本书在“绿色溢价”框架下,以八大高排放行业(能源、制造、交通运输等)为重点分析对象,提出了“碳中和之路=碳定价 技术进步 社会治理”的思路,以兼顾经济增长与碳中和的目标。后,路径方面,本书对绿色技术、绿色能源、绿色制造、绿色交通、绿色生活、绿色城市等领域的碳中和之路进行了有针对性的探讨。
真正的市场:行动与规则的视角Call Number: 330.122/Z842/2021朱海就著 上海三联书店对市场的认识关系到一个民族乃至人类的命运。在前人的基础上,本书提出了“真正的市场”概念,认为走向真正的市场才可能使社会保持持久的和平、稳定与繁荣。本书的独特之处是把行动和规则结合起来,从“行动-规则”的角度说明真正的市场之蕴意。本书认为市场应理解为人的行动对一般性规则的遵循,而不能局限在“经济活动”方面来理解市场。只有对一般性规则的遵循才会产生扩展性的协调秩序。这是更具一般意义的市场观,这样理解的市场就是文明本身。一般性规则的产生,又取决于个体是否从“行动-规则”的角度认识世界。因此,在本书中,行动与规则既是市场的构成,也是一种认识世界的方法。当个体从“行动-规则”的角度认识世界时,真正的市场才是可能的。这一视角的引入,也是对斯密和哈耶克市场思想的一个深化。
Call Number: 303.4833/Z300/2021赵国栋, 易欢欢, 徐远重著 中译出版社2021年是元宇宙的元年。堪比大航海时代的大迁徙,人类全面走进数字世界,开辟鸿蒙、创世而生。创造、生活、娱乐,乃至工作的数字时空,是为元宇宙。其中,需要重新思考存在和虚无、肉体和精神、性善和性恶、自我和宇宙的哲学命题,需要不断探索有限和无限、秩序与自由、自治与法治、经济与治理、伦理和文明的边界,需要全面融合区块链、AR、5G、大数据、人工智能、3D引擎等新技术,形成数字创造、数字资产、数字市场、数字货币、数字消费的新模式。元宇宙是“心”的绽放,是“梦”的具象,是“我思故我在”的全息展现。内求于心,外形于物,物物相生,元宇宙成矣。或许,互联网的终极形态就是“元宇宙”。
读懂碳中和:中国2020-2050年低碳发展行动路线图Call Number: 363.738746/Z663/2021中国长期低碳发展战略与转型路径研究课题组 中信出版社气候变化已成为全球面临的共同挑战。目前,全球已有100多个国家承诺2050年实现碳中和。我国从“十二五”起,就将应对气候变化融入社会发展目标,并通过发展非化石能源、节约资源能源、发展循环经济、增加森林碳汇等政策措施,取得了初步成效。
与此同时,我国的低碳发展转型还存在巨大发展空间和发展潜力,面临巨大挑战:一是制造业能耗高,二是煤炭消费占比高,三是单位GDP能源高。Call Number: 330/S556=1/2020(美)罗伯特 希勒著; 陆殷莉译 中信出版集团诺贝尔经济学奖得主罗伯特·希勒在本书中借鉴了流行病学模型,为读者提供了思考流行叙事影响经济和社会生活的全新视角。通过诸多重大事件的回顾,辅以数据分析,希勒展示了流行叙事对历史进程及其中的个体人生的深刻影响,表明对这些流行叙事的经济学思考,可以提高对金融危机、衰退、萧条和其他经济事件的预测能力,帮助我们未雨绸缪,将各种负面冲击的危害降到更低。
好的经济学:破解全球发展难题的行动方案Call Number: 330.9/B215=1/2020(美)阿比吉特 班纳吉, (法)埃斯特 迪弗洛著; 张缘, 蒋宗强译 中信出版集团《贫穷的本质》作者、2019年诺贝尔经济学奖得主新作,共同应对2020黑天鹅。 为什么移民给经济带来的影响,不遵循供求规律?为什么贸易会导致失业率上升和工资下降?谁曾经真正解释了增长的原因和发生的时机?从新德里到达喀尔,从巴黎到华盛顿特区,移民问题、收入差距、优选化困局、技术颠覆、经济增长放缓、气候变化加速等问题随处可见,如何妥善处理这些问题,或许是我们这个时代的核心挑战。我们已然拥有了应对这些挑战的资源,但缺乏能够帮助我们消弭分歧、重建互信的理念,以及,我们常常错用了经济学。在这本革命性的著作中,2019年诺贝尔经济学奖得主、麻省理工学院有名经济学家班纳吉和迪弗洛直面上述挑战,以明晰优雅的笔触阐述了经济学领域的前沿研究成果,提出了诸多富有创新和启发性的解决方案,以令人信服的理由阐释了我们应该采取哪些明智之举,以应对经济增长、移民、贫困等迫切挑战。
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管理
市场推手:纳斯达克CEO自述纳斯达克自己的传奇Call Number: 332.6430973/G824=1/2021(美) 罗伯特·格雷菲尔德著; 闾佳译 文汇出版社
作为全球品牌影响力巨大的证券交易市场董事长兼首席执行官,罗伯特·格雷菲尔德在书中回顾了自己14年的CEO生涯,分享了带领纳斯达克走出绝境的传奇故事,记录了Facebook灾难性的IPO,分析了并购极讯、北欧交易所集团OMX、费城证券交易所的前因后果,发起了竞标纽交所、伦敦证交所的战略计划。通过跌宕起伏的故事,格雷菲尔德探究了成功背后的原因,将管理者的领导特质娓娓道来。本书涉及技术、市场、转型、收购、公关、创新和危机管理等众多领域,将世界金融中心华尔街的交易、套路和战争一网打尽。
生生不息:一个中国企业的进化与转型Call Number: 338.470053/F116/2021范海涛著 中信出版社从某种程度上说,守业比创业难。很多传统企业在初始阶段顺风顺水,但是在发展到某种规模之后,原始的积累被缓慢消耗,新的发展路径无处找寻,企业开始陷入停滞、萧条……
可以肯定地说,在一家传统企业基础上,再造一家企业,实现业务模式的切换与转型,比守业更难。这本书就是讲述一个企业从创业到守业,再到企业再造的故事。在这本书中,知名传记作家范海涛与雷军多次见面详谈,并采访了金山集团的高层和诸多内部员工,从客观的视角,记录了金山从创业到守业,再到企业再造的故事。
但这本书又不仅仅是一本企业传记,它讲述了雷军面向未来的独特观察,揭秘了其独树一帜的管理经验和精妙而深厚的投资技巧,体现了其内心纯粹的企业家精神。可以说,这本书是雷军企业战略规划、管理模式、投资和经营策略集大成的企业经营方法论,而金山团队又是其方法论的成功实践者——移动互联网经营思维,三轮驱动收入模型、五条改革策略、引入风险投资等经营技巧和经营策略激活了金山在移动互联网时代的生机。
谦逊领导力:关系, 开放与信任的力量Call Number: 658.4092/S319=1/2020(美)埃德加 沙因, 彼得 沙因著; 徐中, 胡金枫译 机械工业出版社谦逊领导力是所有领导力模式取得成功必须具备的一种过程,一种底色。这是一本本关于文化和团队动力学的书,从关系的角度看待领导力!帮助你卸下独自一人承担一切的巨大压力,教你如何在组织中建立起更好的信息共享、开放、信任的关系。只有在团队中建立起这种“2级关系”,所有的成员才可能被充分激发,从而发挥他们最佳的潜能。
一往无前:雷军亲述小米热血10年Call Number: 338.7610040951/F116/2020范海涛著 中信出版集团小米10 周年之际的这本书,是向参与创办这家公司的创业者致敬;是为眼下和未来的小米人,提供一份更完整的小米序章总结;是为跋涉在创业路上的人们提供一份可供参考的得失样本;也是给10年来关心、关注、支持或怀疑小米的所有朋友,一份坦诚的告白。雷军及小米创始团队将向所有关注小米的人,全面解答外界关于小米10年创业历程的疑问与困惑,并揭露诸多雷军创业过程及小米成长历程从未对外公开的故事。 中国商业史传奇故事,将小米独特的管理经验和商业逻辑和盘托出。小米作为“*年轻的世界500强”,其创业经历和成长方法在国内商业管理领域有其独特意义和价值,将为读者带来深度且有价值的内容供给。 如果你是米粉,本书将带你回顾10年热血历程;如果你是创业者或管理者,本书将为你提供一份可供参考的实战样本;如果你关注或质疑小米,你将在本书中找到自己想要的答案。
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社会
Call Number: 303.484/D537=1/2020(美)贾雷德 戴蒙德著; 曾楚媛译 中信出版集团
本书探讨了一个当前人类社会面临的重大问题:当危机来临时,我们该如何应对?从个人视角而言,危机可以改变一个人的成长轨迹,如处理不当,终其一生会生活在负面情绪中。对于整个人类社会而言,危机可使一种文明没落、一个国家解体、一个时代终结。因此,如何分辨危机、应对危机,避免危机,化危机为机遇,实现个人和整个人类社会的剧变,是人类当下面临的主课题。普利策奖得主、《枪炮、病菌与钢铁》作者戴蒙德再一次发挥其历史叙事的顶级水准,带我们巡礼了各国在历史中的危机应对,并从社会学、心理学、经济学、生物进化等跨学科视角展现了人类自古以来何以应对危机的历史沿革,并谏言国家、企业及整个人类社会如何从个人应对危机的进化逻辑和生理变化中得到启示,以更加多维度的、宽视角地看待危机应对这一关乎人类未来的命题。
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心理学
Call Number: 153.83/K129=1/2021人类判断的缺陷 浙江教育出版社
这是诺贝尔经济学奖得主、“行为经济学之父”丹尼尔·卡尼曼携手决策领域专家奥利维耶·西博尼和卡斯·桑斯坦共同推出的重磅新作,也是卡尼曼继畅销书《思考,快与慢》之后酝酿10年思考的全球瞩目里程碑式巨作,行为科学领域又一重大发现。几十年来,大家都认为,偏差是导致人类判断出错的关键。但是今天,卡尼曼系统性地指出:噪声,才是影响人类判断的黑洞。
该书通过系统性研究,通过两个公式揭开了“判断出错”的本质,并且通过对三种噪声的系统性分析带你直击噪声。并且,从六大部分阐述了“噪声”:从寻获噪声到探究人类判断的本质,从预测噪声到阐释噪声的主要原因,从探讨如何改进判断和防止错误的的实际问题,一直延伸到什么才是合适的噪声水平。”“噪声”是随机的,但却是致命的。卡尼曼在书中提出了6大原则,帮你重塑决策框架,做聪明的决策者。同时,卡尼曼更是精妙地附上了“审查噪声”的使用指南,以及写给决策者的“观察者清单”。
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文化
浪漫地理学:追寻崇高景观Call Number: 910.01/T883=1/2021(美) 段义孚著; 陆小璇译 译林出版社
“浪漫”与“地理学”看似是一对矛盾的词。地理学脚踏实地,充满常识,亦是生存所必需。在过去,每个人都要懂得去哪里寻找食物、水源和栖息地;而如今,所有人都必须细心经营地球家园,使之更宜安居。当今的地理学著作缺乏戏剧性,地图、数据、描述和分析比 比皆是,却没有豪侠之举,没有孜孜以求的精神。然而,在不远的历史中,地理学的确曾有魔力,并被认为是浪漫的。那是一个英勇探索的时代。探险家深入海洋、山岳、森林、洞穴、沙漠和极地冰原,检验着自己身体和精神的忍耐力……作者指出,若是将精神视为人类存在的核心,或许人类需要将整个宇宙当作游乐场:超越中庸之道,信奉诸如光与暗、高与低、头脑与肌肉等两极化价值,皈依一些并不满足生存需要,却迎合热烈的浪漫渴望的地理环境。全书以灵动的笔调,从哲学、心理学、人类学的角度讲述人性与大地的互动,发掘地理学的诗性潜力。
把自己作为方法:与项飙谈话Call Number: 895.146/X285/2020项飙, 吴琦著 上海文艺出版社两代学人,跨越北京、牛津、温州、杭州、上海五地,历时三年完成了这场谈话。从项飙教授的个人经验切入,追索一系列超越自我的问题,其中涉及对中国社会半个世纪以来的变化、知识共同体、全球化与民粹主义、人类学方法论等题目的思考。这本书提供了一份对话实录,也给出了一种审视问题、 思维操练的方法——在自我泛滥的潮流中,如何给自己定位,在全球化的年代,如何创造性地建设身边的小世界,在思想受困的社会,如何回答宏大的命题。
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历史
东亚的诞生:从秦汉到隋唐Call Number: 950/H725=1/2021(美) 何肯著 ; 魏美强译 民主与建设出版社
本书从全新的视角讲述了秦汉至隋唐时期东亚历史发展进程及东亚文化圈的形成过程。作者引用大量史料和现代学者在相关领域的研究成果,阐释了中华文化对东亚各国的影响,以及东亚各国对中华文化的吸收与改造。他综合运用考古学、文献学、语言学等多学科的交叉证据,阐明了东亚各国如何通过将中华文化与当地文化相融合的方式,发展出既相互联系又各具特色的东亚文化。
重返帕米尔:追寻玄奘与丝绸之路Call Number: 915.16/H435/2020侯杨方著 上海译文出版社2014 年5月19日,复旦大学中国历史地理研究所侯杨方教授开发的《丝绸之路地理信息系统》正式上线,该系统利用研究团队几次前往帕米尔地区实地考察所获成果,精确呈现了包括商队经常通行的玄奘东归路、卡拉其古路和19世纪“大博弈”时英国探险队经过的纳兹塔什路,以及东下葱岭到喀什方向的喀什-英吉沙路和到叶尔羌方向的蒲犁驿路。侯教授为何要精准复原丝绸之路?为何首先选择如此具有难度的帕米尔地段进行考察?怎样在复杂的地理环境中实现路线的精准复原?侯教授在他的新作《重返帕米尔:追寻玄奘与丝绸之路》中对这些疑问一一作了解答。
Call Number: 951/Z346/2021赵运涛著 中华书局人是“符号的动物”,“所有文化形式都是符号形式”。古人给我们留下了不计其数的富有象征意味和审美价值的符号。本书选取传世文献、考古发掘和民间信仰中能代表中国的100多个符号,如龙、凤、鸿蒙、祝融、太极图、八卦图、河图洛书、三星堆“太阳—神鸟—神人—神树”等,分为祥瑞、守护、神圣、人文四辑,对每个符号的生成过程、发展流变、现今影响、寓意与应用作了细致的考辨,辅以近300幅彩图,将文化中国的来龙去脉与核心精神娓娓道来。懂得了符号里的中国,无论是文化寻根、文博旅游,还是日常审美,都会是充满趣味的人文之旅。
Call Number: 951/X248/2020新周刊杂志社编著 岳麓书社本书将古人生活置于历史的显微镜下,深入解读古人的衣食住行、生老病死,涉及人物上至帝王权贵,下至贩夫走卒,用一个个生活切片,构成了一幅古代生活的清明上河图。
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语言
卡片笔记写作法:如何实现从阅读到写作Call Number: 001.42/A287=1/2021(德) 申克·阿伦斯著; 陈琳译, 李峻审校 人民邮电出版社
德国学者卢曼使用卡片笔记写作法,积累了9万张知识卡片,一生中出版了58本书和上百篇论文。其实著作等身只需要每天记6张卡片笔记,就能拥有一个能够产生复利效应、受用终生的知识库。
这本书是中文综合指南和说明,本书分为三个部分,第1个部分从写作知识、写作准备、写作能力和注意事项四个角度概述写作的基本问题;第二部分总结了有效写作的四个原则;第三部分是成功写作的六个步骤。书中详细解释了卡片盒笔记写作法的工作原理和具体写作方法,这一方法可以帮助我们将精力集中在真正重要的事情上--思考、理解和提出新的写作思路,而不用将时间浪费在寻找笔记、资料或参考文献上。 无论你喜欢用笔和纸,还是喜欢在Windows、Mac或Linux上做笔记都没关系,这个方法都能够被轻松应用。
Call Number: 028/W805/2021吴军著 新星出版社在这本书中,吴军老师非常系统地拆解了如何提高自己的阅读、理解能力和写作、表达能力。一方面,他以自己工作和生活的全部经验为基础,总结了一套系统的理论和方法,让我们可以拿来就用;另一方面,他也带领我们走进古今中外的文学经典,与一位位大师会晤、共鸣,体会并学习他们如何用文字表达自我,同时也跟随吴军老师的解读,亲身体验何谓阅读。
吴军,硅谷投资人,人工智能、语音识别和互联网搜索专家,畅销书作家。现任丰元资本创始合伙人、上海交通大学客座教授、约翰·霍普金斯大学工学院董事等职。得到App课程主理人,开设有“硅谷来信”“数学通识50讲”“科技史纲60讲”等专栏和课程。著有《浪潮之巅》《数学之美》《文明之光》《硅谷之谜》《见识》《格局》《态度》等十余部畅销书,作品多次获得包括文津图书奖、中国好书奖、中华优秀出版物在内的图书大奖。
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艺术
对立之美:西方艺术500年Call Number: 709/Y046/2021严伯钧著 中信出版集团
本书采用“二元对立法”为大众讲述西方艺术史,作者在研究对象众多的艺术史中,找到同一时期成就高且又风格迥异的两位大师,对他们进行研究、归纳,为读者建立西方艺术史的坐标系,帮助读者系统地了解西方艺术史,让读者在阅读本书之后触类旁通,透过历史看艺术,再透过艺术看历史,方能知其然,也知其所以然。
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传记
Call Number: 305.4/M987=1/2020(加)梅耶 马斯克著; 代晓译 中信出版集团
特斯拉公司创始人埃隆马斯克 的母亲,企业家,营养师,演说家,知名时尚偶像,拥有两个营养学硕士学位,72岁仍活跃在舞台上的模特和网络红人。 梅耶·马斯克在书中分享了关于美丽、职场、家庭、教育和健康等人生问题的经历和建议,我们或许无法避免遇到与之相似的困境,但可以像她一样积极应对。世上没有一步到位的解决办法,我们要有足够的常识和制订计划的能力;不必把人生中的每一次改变都精确到细节,可以在问题出现的时候再着手解决;拥有良好的心态,让外表和内心一样“胸有成竹”,不因为爱而羞愧或恐惧,人生由我。
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科学
Call Number: 530.142/L487=1/2021李政道著; 朱允伦, 柳怀祖编译 中信出版社
诺贝尔物理学奖获得者李政道物理科普代表作
对称展示宇宙之美,不对称生成宇宙之实。在探索宇宙的征途中,对称与不对称交相辉映,构成自然界的基本规律,成为指引人类探索大自然的灯塔。
在这精短的18篇文章中,李政道用通俗易懂的语言、简明生动的比喻、形象传神的图片、引人入胜的奥秘、深入浅出的道理,轻松阐释了这一改变世界、影响物理学发展的颠覆性思想,改变我们看世界的思维方式。
书中更是具有独创性地阐释了科学与艺术、中国古典智慧与现代物理结合的魅力:公元前的爱国诗人屈原用诗论证了地球是个椭圆球体;杜甫的诗先提出物理的概念;中国古典格子窗体现几何对称的复杂结论;著名画家李可染、吴作人、吴冠中、常沙娜的作品再现对称的科学内涵;老子的道德经更是科学哲学的高度囊括……
未来生活简史:科技如何塑造未来Call Number: 303.490905/T998=1/2020(以色列)罗伊 泽扎纳著; 寇盈盈译 四川人民出版社正在发生的三场科技革命将改变人类的工作、生活和思维方式,甚至在未来重新定义人类。它们分别是: 个性化制造革命:个人掌握设计和制造各种材料和物品的能力。 智能革命:计算机开始模仿人类的部分语言和思维能力,人类也在此过程中得到提升。 生物革命:人类赢得了对其他物种及自身的生物控制力,并开始施加影响,让世界变得更健康、更睿智、更美好。 本书预测三场科技革命在未来生活场景的应用,以及它们可能给人类带来的威胁。人类又该持怎样的价值观对待和利用科技赋予我们的力量,和平、包容、对话的方式是否能带领人类走向终极目标?
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Management
Seeing around corners:how to spot inflection points in business before they happenCall Number: 658.4012/M147/2019Rita McGrath Houghton Mifflin Harcourt
Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and Toys R Us). Only those leaders who can “see around corners”–that is, spot the disruptive inflection points developing before they hit–are poised to succeed in this market.
Columbia Business School Professor and corporate consultant Rita McGrath contends that inflection points, though they may seem sudden, are not random. Every seemingly overnight shift is the final stage of a process that has been subtly building for some time. Armed with the right strategies and tools, smart businesses can see these inflection points coming and use them to gain a competitive advantage. Seeing Around Corners is the first hands-on guide to anticipating, understanding, and capitalizing on the inflection points shaping the marketplace.
The unspoken rules:secrets to starting your career off rightCall Number: 650.1/N576/2021Gorick Ng Harvard Business Review PressNo one tells you how to navigate your first day in a new role. No one tells you how to take ownership, manage expectations, or handle workplace politics. No one tells you how to get promoted.
The answers to these professional unknowns lie in the unspoken rules—the certain ways of doing things that managers expect but don't explain and that top performers do but don't realize.
The problem is, these rules aren't taught in school. Instead, they get passed down over dinner or from mentor to mentee, making for an unlevel playing field, with the insiders getting ahead and the outsiders stumbling along through trial and error.
Remote work revolution:succeeding from anywhereCall Number: 658.4022/N379/2021Tsedal Neeley Harper BusinessThe rapid and unprecedented changes brought on by Covid-19 have accelerated the transition to remote working, requiring the wholesale migration of nearly entire companies to virtual work in just weeks, leaving managers and employees scrambling to adjust. This massive transition has forced companies to rapidly advance their digital footprint, using cloud, storage, cybersecurity, and device tools to accommodate their new remote workforce.
The book is essential for navigating the enduring challenges teams and managers face. Filled with specific actionable steps and interactive tools, this timely book will help team members deliver results previously out of reach. Following Neeley’s advice, employees will be able to break through routine norms to successfully use remote work to benefit themselves, their groups, and ultimately their organizations.
Shoemaker:the untold story of the British family firm that became a global brandCall Number: 338.7688/F754/2020Joe Foster Simon & SchusterSince the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of Fire - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born.
At first, money was so short that Joe and his wife had to live in their rundown factory, while the machinery that made the shoes was placed around the edge of the floor, because it was so weak it could have collapsed if they'd been positioned in the middle. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision. By the 1980s, Reebok had become a global phenomenon, when they were the first to latch onto the potential of the aerobics craze inspired by Jane Fonda. Soon, Reeboks were being seen on Hollywood red carpets and even in the film Aliens, where Sigourney Weaver wore a pair of Reebok Alien Stompers.
Like the international bestseller Shoe Dog, by Nike's Phil Knight, Shoemaker is a powerful tale of triumph against all the odds, revealing the challenges and sacrifices that go into creating a world-beating brand; it is also the story of how a small local business can transform itself, with the right products and the right vision, into something much, much bigger.
Call Number: E-BookMary Tschirhart and Wolfgang Bielefeld Jossey-BassThis essential resource offers an overall understanding of nonprofits based on both the academic literature and practitioner experience. It shows how to lead, manage, govern, and structure effective and ethical nonprofit organizations. Managing Nonprofit Organizations reveals what it takes to be entrepreneurial and collaborative, formulate successful strategies, assess performance, manage change, acquire resources, be a responsible financial steward, and design and implement solid marketing and communication plans.
Agile:insights you need from Harvard Business ReviewCall Number: 658.4/H339/2020Harvard Business Review Harvard Business Review PressThis book brings you today's most essential thinking on agile, from exploring the conditions under which agile is most effective and easiest to implement to reducing new-product development risk to bringing the most valuable products and features to market faster and more predictably. The lessons in this book will help you introduce agile into a broader range of activities and accelerate profitable growth for your company.
Entrepreneurial leadership:the art of launching new ventures, inspiring others, and running stuffCall Number: 658.4092/P485/2020Joel Peterson HarperCollins LeadershipMake a lasting impact by launching new initiatives, inspiring others, and championing innovative approaches with this from-the-trenches guide by trusted executive mentor, entrepreneur, and leadership expert Joel Peterson. Many leaders see their roles as presiders/managers, with a primary focus on keeping results consistent with past performance and on budget. These kinds of leaders make important contributions but rarely leave a mark on the businesses they serve. For those wanting to make a lasting impact, new skills are required. They need to learn to launch new initiatives, inspire others, and champion innovative approaches. Joel Peterson calls these higher-level leaders "entrepreneurial leaders," and they create durable enterprises that deliver on their promise.
Organizations for people:caring cultures, basic needs, and better livesCall Number: 658.314/O543/2020Michael O'Malley and William F. Baker Stanford Business BooksThis book turns that equation around by examining the practices of twenty-one companies that put the interests and needs of employees first. Profits are necessary but insufficient for corporate health. The companies featured in this book see it as their mission to offer people a better, more fulfilling life for themselves, and assist with that holistic journey by providing the organizational elements people need to reach their potential. They do this first by creating respectful and kind cultures that treat every person as an equal, sentient partner in the success of the company. Second, they diligently work to satisfy people's basic needs: financial security, belonging, meaning, autonomy, self-acceptance, self-confidence, and growth. The result is a web of fellow-feeling: earnest affection among people who feverishly work to live up to both the high standards of the institution and their obligations to one another. By providing a place where people can do their best work and thrive as individuals and as members of a cohesive community, everyone profits.
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Commerce
Call Number: 338.927/P813/2019Stefano Ponte Zed Books
Based in over 15 years of theoretical engagement and field research, Business, Power and Sustainability draws from both labour-intensive value chains, such as in the agro-food sector (coffee, wine, fish, biofuels, palm oil), and from capital-intensive value chains such as in shipping and aviation, to discuss how sustainability governance can be best designed, managed and institutionalized in today’s world of global value chains (GVCs). Examining current theoretical and analytical efforts aimed at including sustainability issues in GVC governance theory, it expands on recent work examining GVC upgrading by introducing the concept of environmental upgrading; and through new conceptions of orchestration, it provides suggestions for how governments and international organizations can best facilitate the achievement of sustainability goals.
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Social Sciences
Dare to lead:brave work, tough conversations, whole heartsCall Number: 316.46/B877/2018Brené Brown Random House
Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love.
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Social Interaction
Breaking the news:exposing the establishment media's hidden deals and secret corruptionCall Number: 302.230973/M349/2021Alex Marlow Threshold Editions
Alex Marlow was just a 21-year-old UC Berkeley student when renowned media mogul Andrew Breitbart hired him as his first employee. Breitbart began mentoring Marlow on how to fight the culture war one headline at a time and to remain resilient in the face of personal attacks.
Now, in this eye-opening and timely book, Marlow explains how the establishment press destroyed its own credibility with a relentless stream of “fake news” designed to smear Donald Trump and his supporters while advancing a leftist agenda. He also reveals key details on how our information gatekeepers truly operate and why America’s “fake news” moment might never end.
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Psychology
Noise:a flaw in human judgmentCall Number: 153.83/K129/2021Daniel Kahneman, Olivier Sibony, Cass R. Sunstein Little, Brown Spark
In Noise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show the detrimental effects of noise in many fields, including medicine, law, economic forecasting, forensic science, bail, child protection, strategy, performance reviews, and personnel selection. Wherever there is judgment, there is noise. Yet, most of the time, individuals and organizations alike are unaware of it. They neglect noise. With a few simple remedies, people can reduce both noise and bias, and so make far better decisions.
Packed with original ideas, and offering the same kinds of research-based insights that made Thinking, Fast and Slow and Nudge groundbreaking New York Times best sellers, Noise explains how and why humans are so susceptible to noise in judgment - and what we can do about it.
Influence, new and expanded:the psychology of persuasionCall Number: 153.852/C565/2021Robert B. Cialdini Harper BusinessIn the new edition of this highly acclaimed best seller, Robert Cialdini - New York Times best-selling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion - explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader - and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
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Language
Call Number: 808.06665/B877/2019Laura Brown W. W. Norton & Company
A winning combination of how-to guide and reference work, this book addresses a wide-ranging spectrum of business communication with its straightforward seven-step method. These easy-to-follow steps save you time from start to finish, and helpful checklists will boost your confidence as they keep you on track. You’ll learn to promote yourself and your ideas clearly and concisely―whether putting together a persuasive project proposal or dealing with daily email.
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Technology
Meeting Regional STEMM Workforce Needs in the Wake of COVID-19Proceedings of a Virtual Workshop SeriesCall Number: E-BookMedicine National Academies of Sciences et al. National Academies Press
The COVID-19 pandemic is transforming the global economy and significantly shifting workforce demand, requiring quick, adaptive responses. To explore how communities around the United States are addressing workforce issues laid bare by the COVID-19 pandemic and how they are taking advantage of local opportunities to expand their science, technology, engineering, mathematics, and medicine (STEMM) workforces to position them for success going forward, the Board of Higher Education and Workforce of the National Academies of Sciences, Engineering, and Medicine convened a series of workshops to identify immediate and near-term regional STEMM workforce needs in the wake of the COVID-19 pandemic.
The workshop planning committee identified five U.S. cities and their associated metropolitan areas - Birmingham, Alabama; Boston, Massachusetts; Richmond, Virginia; Riverside, California; and Wichita, Kansas - to host workshops highlighting promising practices that communities can use to respond urgently and appropriately to their STEMM workforce needs. A sixth workshop discussed how the lessons learned during the five region-focused workshops could be applied in other communities to meet STEMM workforce needs. This proceedings of a virtual workshop series summarizes the presentations and discussions from the six public workshops that made up the virtual workshop series and highlights the key points raised during the presentations, moderated panel discussions and deliberations, and open discussions among the workshop participants.
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Others
Call Number: 384.096/G135/2019Iginio Gagliardone Zed Books
Featuring a wealth of interviews with a variety of actors – from Chinese and African journalists in Chinese media to Chinese workers for major telecommunication companies – this highly original book demonstrates how China is both contributing to the 'Africa rising' narrative while exploiting the weaknesses of Western approaches to Africa, which remain trapped between an emphasis on stability and service delivery, on the one hand, and the desire to advocate human rights and freedom of expression on the other. Arguing no state can be understood without attention to its information structure, the book provides the first assessment of China’s new model for the media strategies of developing states, and the consequences of policing Africa’s information space for geopolitics, security and citizenship.
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经济
Call Number: 332.024/R724=1/2021吉姆·罗杰斯著; 南勇译 湖南文艺出版社
119篇真知灼见,帮你理清财富盲区,激活财脉!全球病危、经济衰退、市场僵化……2021年世界打开了“危机时代”,我们身处“越过越难”的环境。
“华尔街神话”罗杰斯以119篇颇具灼见的建议入手,讲解全球经济趋势,为每个人提供了切实可行的财富抵抗力!
全书复盘了人类过去30年来的多次金融危机,分析当下危机的发展趋势到个人的投资经验与智慧,以作者这位*富远见的国际投资家的视角,全景呈现出了全球经济发展的大趋势与小方向,站在危机之巅探索中国与全球经济的未来,对中国与全球投资方向再次做出惊人预判!崩盘 :全球金融危机如何重塑世界Call Number: 332.042/T672=1/2021亚当·图兹著; 伍秋玉译 上海三联书店《崩盘》是关于全球化时代场世界性金融海啸的史诗,也是一部惊心动魄的当代史。
作为对20世纪历史有精深研究的杰出历史学家,亚当·图兹采用全球视角,详细叙述了2008年金融危机和欧元区危机及其后错综复杂的世界历史。他不仅从金融学的角度解释危机爆发的技术性原因,还花很大篇幅阐述危机对这十年来世界政治形态的塑造,呈现了丰富的原创性主题:经济发展的无序和债务流动的不稳定;单个国家和地区通过金融上的相互依存关系、投资、政治和武力以无形的方式联系在一起,形成的不平衡关系;金融危机与社交媒体的蓬勃发展之间的相互影响;美国中产阶级的危机;中国的崛起;围绕石油天然气等石化能源资源展开的争斗。
尽管初有人试图将金融危机淡化为地方性事件,但亚当·图兹认为,2008年开始在华尔街发生的金融危机,实际上是一个具有全球意义的转捩点,从英国和欧洲的金融市场,到亚洲、中东和拉丁美洲的工厂和造船厂,全球治理不得不做出重新调整和安排。在美国和欧洲,资本主义民主面临挑战,引发了乌克兰的内战、希腊的混乱、英国脱欧、特朗普的崛起和各国民粹主义的抬头,西方世界遭遇了冷战结束以来的危机。
读懂未来中国经济 :"十四五"到2035Call Number: 338.951/C032/2021蔡昉 中信出版社当前中国进入新发展阶段,发展仍然是解决中国问题的基础和关键,是实现14亿人共同富裕的现代化的必要物质基础。按照既有的变化趋势,几乎没有人可以否认中国将在2030年前后超越美国,成为世界第yi大经济体。在世界经济发展长期停滞的新常态下,中国的传统发展模式已不足以提供足够的增长动能。中国的人口转变和经济发展也呈现出阶段性变化的新特点,给经济增长带来诸多风险与挑战。因此,理解新发展格局,认清经济发展的关键问题,找到经济增长点才能提高经济发展的质量和效益,抓住发展机遇,助力实现新发展目标。
知名经济学家蔡昉将经济理论、国际经验与中国现实结合在一起,从改革、创新、投资和区域发展等多个维度,立足当下国情,解析经济增长的热点、难点,提出新发展阶段增长问题的解决思路。读懂中国经济,了解中国的经济发展现状和未来,对企业和个人的未来的发展非常重要,即便你决定不了这些条件,也要知道它们是什么。这或许就是你“赢”的机会。
大变局中的机遇 :全球新挑战与中国的未来Call Number: 330.951/Z457D/2021郑永年 中信出版社当世界迎来大变局,中国未来经济、政治当如何在风浪之中捕捉机会与空间?
面向国内:如何科学准确地理解双循环?为何说需警惕“封闭”,应坚持开放?如何躲避陷阱,面对日趋复杂的挑战?……
面向国际:世界为何变得如此愤怒?如何正确认识当下复杂的国际形势及疫情后的世界格局?中国应如何应对美国打压?未来中国如何与美国共存?……
作者立足于后疫情时代的中国与世界发展格局,对中国面临的挑战与机遇进行详细阐述,为中国未来发展道路提供探索思路,为中国如何通过竞争国际规则制定权,走近世界舞台中央并且在国际治理过程中扮演一个大国应有的角色提供专业分析,给当下与未来以指引。
Call Number: 330.02/W596/2021魏尚进 东方出版中心经济学重要的思维方式就是认识到在资源总量有限的约束条件下寻找解,其目标函数可以涵盖社会公平与人类长期生存。
本书不同章节论述的具体问题看似相去甚远,但经济学的思维贯穿始终,体现了作者多年的积淀和思考,并汇聚与各领域专家的合作研究或深入对话,带领读者在全球化、汇率、贸易、制度改革、数字经济和社会发展的各个重要领域,寻求经济中效益与公平的平衡点。
作者魏尚进,哥伦比亚大学终身讲席教授、复旦大学泛海国际金融学院学术访问教授。首屈一指的华人经济学家,当代经济学奖、孙冶方经济学奖获得者,2017年诺贝尔经济学奖提名人。
结构性改革:中国经济的问题与对策Call Number: 338.951/H871/2020黄奇帆 中信出版社本书从基础性、结构性、机制性、制度性等多个维度,深入剖析我国供给侧关键矛盾并对症下药。全书一共七章。第一章详解如何紧抓供给侧结构性改革主线;第二章聚焦去杠杆与金融风险防范;第三章解读新时代下我国资本市场高质量发展之路;第四章讲述“数字化”如何重塑经济社会生态;第五章对房地产长效调控机制开出药方,并预判今后十年房地产行业六大趋势;第六章着眼于国有企业资本运作与地方政府营商环境改善;第七章阐释新局面、新特征下,我国对国际形势与中美关系的应对之道,深入剖析“双循环”新格局。
Call Number: 330.1/R769=1/2020(意)阿列桑德洛 荣卡格利亚著; 刘晓丹等译 东方出版中心经济思想的演变可以追溯至古典时期。阿列桑德洛·荣卡格利亚教授在其屡获殊荣的著作《西方经济思想史》中通过不同的视角以及关于经济和社会的各种争论来考察经济思想的发展。本书系《西方经济思想史》一书的缩略版本, 作者在多处作了细微改动,又对后一章作了大幅修改,这些修改折射出对经济学近期趋势的一种重新解读。本书涵盖了著名经济理论家(包括威廉·配第、卡尔·马克思和约翰·梅纳德·凯恩斯)以及每个时期的其他重要人物和关键论争。作为经济思想史的综合指南,本书对于研究经济思想的大学师生以及对于人类思想文明进步有兴趣的读者都颇具价值。
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金融
估值的艺术 :110个解读案例(珍藏版)Call Number: 332.632042/S348=1/2021尼古拉斯·斯密德林著; 李必龙等译 机械工业出版社
本书以一种务实的心态,阐述了评估公司过往业绩和未来预期业绩,所需的所有定量和定性方法。
一只股票是高估了还是低估了?如何评估一家公司的未来前景?如何在实践中运用复杂的估值方法?《公司估值的艺术和财务报表分析》一书不仅逐个回答了这些问题,而且,以一种便捷和务实的方式,阐述了公司估值的相关原则。更重要的是,本书通过下述方式把估值理论与投资实践联系起来:财报分析和解读、商业模式分析、公司估值、股票分析、投资组合管理和价值投资方略。
本书采用的另一个独特的方法是:用真实公司业绩这种实例来说明每一种估值方式。所用实例超过了100个,辅以扎实的理论架构,并为投资者提供了在实践中易于使用的系统方法。
无论是资产管理经理,还是专业投资人士,或是私人投资者,都需要一个靠谱的、Z新的和综合的公司估值指南。这本书就是为这些读者而写,旨在鼓励它们在证券市场投资时,要像企业家一样思维,而不是像投机者那样凭灵感。在过往的实践中,正是这种方法引导了许多人成功地进行了长期投资,所获的持续收益胜于偏于投机的投资方式。
价值:我对投资的思考Call Number: 332.6/Z133/2020张磊 浙江教育出版社高瓴创始人兼首席执行官张磊首部力作。全书共3个部分10个章节,介绍了张磊的个人历程、他所坚持的投资理念和方法以及他对价值投资者自我修养的思考,还介绍了他对具有伟大格局观的创业者、创业组织以及对人才、教育、科学观的理解。书中不仅首次提出7大高瓴公式,详细拆解10多个投资案例。张磊以乐观主义创业者的心态创立高瓴,坚持价值投资理念,以长期主义和研究驱动发现价值,创造价值,坚定地“重仓中国”,支持实体经济,助力产业创新。经过十五年的发展,高瓴不仅成为亚洲地区资产管理规模最大的投资机构之一,更支持和参与了一批伟大企业的诞生和成长。
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管理
王志纲论战略 :关键阶段的重大抉择Call Number: 电子书(移动端)王志纲 机械工业出版社
“所谓战略,就是我们在面临关键阶段的重大抉择时,如何做正确的事以及正确地做事。”大到一个国家、民族的继往开来!中到一个利益共同体的价值实现、一个区域的发展,一个企业的转型!小到个人,如何明晰自己的优劣势,找到自己感兴趣、有感觉,并愿意为之奋斗一生的事业。这些都离不开——战略。
作为中国顾问咨询业的拓荒者,近30年来,王志纲带领智纲智库为上千组织提供咨询、顾问、资源整合等服务。本书沉淀了极为丰富的企业案例,集中论述了智纲智库的战略方法论,清晰展现了一条“打通学、术、道,纵横官、产、学”的中国式战略发展之路。
王志纲追溯自己寻找战略的历程,告诉你什么是战略,什么是适合在中国发展的战略,如何进行战略认知、战略分析、战略制定、战略实践,以及如何避免战略陷阱,如何在“关键阶段做出正确的重大抉择”,避开商海暗礁和险滩,把握成功的玄机。
远见戴高乐领导力与大变局时代的启示录Call Number: 658.4092/X676/2021徐波 北京大学出版社中欧国际工商学院副院长兼欧方教务长丁远作序。
《远见:戴高乐领导力与大变局时代的启示》以史实为依据,从戴高乐的远见入手,深刻分析戴高乐领导力学的丰富内涵,案例具有代表性。《远见:戴高乐领导力与大变局时代的启示》既有故事性,又有领导力学理论与实践的内在逻辑关系,从而让读者较容易地理解戴高乐领导力思想对现代企业的启示。
全书共八章,包括远见改变世界、远见的确立、远见的分享、远见与确立、远见的影响力营销、远见的执行力、远见的创新思想穿透力、领导者远见能力的培养。
华与华 :超级富豪案例集2Call Number: 658.8/H695/2021华杉, 华楠 江苏凤凰文艺出版社本书全景式记录了洽洽、华莱士、人本、SKG、奇安信、老娘舅、梦百合、鲜丰水果等案例的诞生过程,还原了如何应用华与华方法做出快速落地、马上见效的超级创意,剖析了超级符号原理如何从企业战略、门头战略、包装设计等方面指导企业少走弯路、少犯错误。华与华百万超级创意大奖赛是华与华公司的内部创意赛事,20年来,华与华始终与中国秀的本土企业同行,参与了上百家企业从0到1的发展历程,创造了无数经典案例。海底捞、西贝、汉庭酒店、新东方、洽洽、得到……消费者耳熟能详的品牌创意都在其中。无论是在餐饮、酒店、互联网,还是其他领域,华与华用的都是同一个创意套路,却能不断颠覆中国各个行业。
Call Number: 330.02/Z785/2021周其仁 中信出版集团经济学大家、北大国发院教授周其仁代表作。
经济学基于“理性人”假设,但它应当用来解释处处“不理性”的真实世界。真实故事之所以引人入胜,是因为它们往往与“大家公认”的逻辑相抵触。“公认”会发生的没有发生,而“公认”绝不会发生的事却偏偏来。这本书所要揭示的,就是这类“与常理不合”的真实。
作者说,“在村庄田野和象牙塔之间来来回回,调查、访问、整理、汇报,不经意之间就走进了一个书本上没有的学问天地”。这是一个真实的世界。本书收录了作者关于产权、垄断、人力资产产权、企业家地位、企业改制等方面的文章,从经济学的角度,阐述事实和包含在事实中的逻辑。如作者所言,本书将经济学置于真实世界,使得理论不凌空蹈虚,而是从问题出发,每一句话都是有的放矢,切中肯綮。不管是经济改革还是教育问题,抑或企业的人力资源,每一个实例都不止是这个领域的案例,而是可以触类旁通,用来解开其他领域的难题,并经受时间的考验。
掌控团队 :创设超高绩效团队的7条铁律Call Number: 658.4/M156=1/2021弗瑞德·麦肯兹著; 杨献军译 科学技术文献出版社这本书是专门为有志于提高团队效率、提升团队凝聚力的领导者准备的。
有着近30年团队管理经验的高管弗瑞德·麦肯兹总结出了管理团队的7条铁律,帮助管理者从团队目标、任务分配、指令传达、工作指导、工作改进等方面优化自己的管理意识和行为,避开管理的多种雷区,达到一流的管理水平。
书中在每个环节都列有工作核查清单和行动改进方案,管理人员可以通过贯彻和落实这7个途径来有的放矢地提升自身管理能力,更好地激发下层员工的积极性,从而打造出一支高绩效队伍。
Call Number: 658.400951/Z338/2021赵向阳 中国人民大学出版社2020年新冠肺炎疫情暴发,中美对抗加剧,舆论场严重撕裂,全球化面临前所未有的挑战。站在历史的分水岭上,管理学者赵向阳博士秉持中道立场,以丰富的知识储备、冷静的思考前瞻性地就新型全球化下中国企业的未来走向写下多篇流传甚广的佳作。
从国家关系到企业应对、从自我管理到向华为学习,视野开阔宏大,内容层层递进。从美日德到以色列,以及“一带一路”上的中亚国家,赵向阳博士纵横四海探讨全球商务和跨文化管理。从VUCA时代的公司内创业到微信时代的时间管理,从信息茧房、谣言满天飞的后真相时代到如何减少非理性对决策判断的影响等,赵向阳博士论及的主题虽然繁多,但是恰好回应了“百年未有之大变局”。我们从众多文章中精选19篇仔细打磨,用一根丝线把颗颗珠子串连起来编辑成《大变局下的中国管理》,以飨读者。
增长双轮:经济周期下半场的增长方法论Call Number: 658/W384/2020王晓明, 龚炎, 梁涛著 中信出版集团本书创新性地提出了“增长双轮”这一方法论——将企业未来的发展划定在两个维度之内,一个是“重新定义”,另一个是“破界增长”。并通过今日头条、抖音、拼多多、盒马鲜生等创新型企业的案例,系统介绍了企业如何通过技术赋能实现红海突围、利用规则创新打造新的商业模式、以生态重构的方式优化产业链与价值链,以及如何通过数据驱动、组织觉醒与创业原力实现业绩增长。本书希望能够给企业经营者、管理者,以及准备建立企业的创业者提供指导和借鉴。
导向未来:IDG创始人麦戈文领导力十讲Call Number: 658.4092/R564=1/2020(美)格伦 里夫金著; 赵剑波译 机械工业出版社与史蒂夫·乔布斯一样,帕特里克·麦戈文使用不同的思维方式,颠覆了旧的商业模式,并拥抱新的技术趋势,他将IDG打造成为年收入超过30亿美元的科技媒体和风险资本帝国。 他不断推动未来继续前进,从不留恋昨天。伴随着《计算机世界》、 《微电脑世界》等期刊的创办,他创立的IDG迅速成为在近100个国家出版信息技术出版物的全球巨人。IDG惊人的成功故事一直是世界各地创业者的灵感来源。麦戈文员工至上的原则、洞察力、正直诚信的品质等将引领你不断向前。
文明寻思录.第三辑:触摸中国商业文明的时代脉搏Call Number: 658.00951/Q436/2019秦朔 四川人民出版社本书收录了资深媒体人、财经观察家秦朔近两年来的文章,他立足于“后全球化”的时代大背景,聚焦2017-2018年间的重大经济事件,考察中外众多具有代表性的企业与企业家,剖析中国的创业者文化与企业家精神。在洞幽烛微的观照中,勾勒出中国商业文明的真实图景。
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社会
Call Number: 303.49 /Y547=1/2020(德)朗伽 尤格施瓦著; 邱瑞晶译 浙江人民出版社
作者以独特的视角审视着这个瞬息万变的世界。数字化革命、基因技术的进步,或是人工智能的发展,这一切都从本质上改变着我们的生活。跳跃式的创新常常也意味着危机。如今的我们正经历着一个划时代的变革阶段,然而,我们往往还是会用陈旧的眼光去看待新兴事物,忽略了科技进步在我们身上造成的改变。在本书中,作者深刻地考量我们这个不断变革的世界,努力理解进步在各种背景下的意义,试图和你一起探寻和发现通往未来的各种小趋势。
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哲学
曲直 :笛卡尔沉思录深度解析与启示Call Number: 194/G162/2021高鹏 北京时代华文书局
勒内·笛卡尔(René Descartes,1596—1650年),法国哲学家、数学家和科学家,西方现代哲学的奠基人之一,被誉为“西方现代主义哲学之父”。《沉思集》是笛卡尔重要的哲学著作之一。在这部作品中,他通过普遍怀疑的方法,力图在精神上摆脱一切成见,摆脱感官的干扰,通过理智来获得确定的知识。
本书是作者对笛卡尔《沉思集》的点评与启示。全书共分为十二章,包括笛卡尔提出的六个沉思以及他对当时哲学家、神学家们对其六组沉思提出的反驳与答辩。采用的是原文呈现与作者根据自己的认识或疑问加入点评相结合的方式。附录附有英文版本和法文原版。
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文化
文化失忆:写在时间的边缘Call Number: 909.09821/J272=1/2020(澳)克莱夫 詹姆斯著; 丁骏等译 北京日报出版社
克莱夫·詹姆斯用了四十年时间完成本书,一部介绍自由人文主义传统“独出机杼的核心纲要”,由百篇历史人物评论组成,除了那些醒目的路标式人物,更多的是被留存在遗忘边缘的名字。二十世纪几次大灾难历尽生死存亡,无数人消失在晦暗的断裂中,更多不合时宜的事实经过筛选淬炼,重组为我们所知的历史。詹姆斯提醒人们,使文明成其为文明的人文主义若要在新世纪得以留存,继承者们就不能放弃对过去的记忆。本书试图召回、感知和审视二十世纪动荡的精神生活,捕捉“一场盛大对话的边角”,以此抵抗遗忘,并重新建立联结。
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文学
Call Number: 895.146/L185/2ND ED/2018李娟 新星出版社
本书是李娟长篇纪实散文力作《冬牧场》精装珍藏版。
2010年冬天,李娟跟随一户哈萨克牧民家庭,进入冬牧场,进入游牧生活的荒寒与核心处,生活了近四个月。这是哈萨克游牧民族接近尾声的转场生活——随着牧民定居工程的推进,曾经顺天应地、自律慎微的游牧生产生活方式正在慢慢消失。不久的将来,这块古老、贫瘠又广阔的牧场终将被放弃。?
然而,戈壁在那里,羊道在那里,亘古不变的季节更迭在那里,深沉古老的天人关系在那里,它们并不因现代文明的改造而消失。李娟用这本书为冬牧场壮阔的游牧景观、荒野深处沉默无言的生存,做了见证式的留影。
Call Number: 895.146/Z131/2020张力奋著 学林出版社本书以日记体的方式结构全篇,从2017年4月17日至6月24日,每篇日记配备了一幅作者在牛津拍摄的黑白照片。作者用直白的文字和珍贵的黑白影像记录了其在牛津大学客座一学期的所见所闻所感,在书中,作者谈时局,谈生活,谈典故,谈童年,表达了对西方知识领域的思考和对人文价值的关怀。可以说,本书是他对时事、人文、历史和生活的洞见,是英式essay与中式小品的曼妙结合。
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传记
岩田先生 :任天堂传奇社长如是说Call Number: 338.477948092/I968=1/2021HOBO日刊ITO新闻编 ; 李思园译 译林出版社
本书取材于HOBO日刊ITOI新闻所刊载的岩田聪先生的大量访谈,以及任天堂官网上登出的《向社长询问》栏目,将“岩田先生的话”按照时间、主题的顺序,重新编排,汇集成册。从来自札幌的高中生“天才程序员”,到扭转巨额负债状况的小型企业社长,再到世界游戏公司任天堂主理人。岩田聪传奇的一生,他的经历与经验,价值观与哲学,经营理念,以及对于创意的思考,尽在这本书中。书中还特别收录了宫本茂和糸井重里谈岩田先生的追忆文章。
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数学
价格的发现:复杂约束市场中的拍卖设计Call Number: 381.1701/M644=1/2020(美)保罗 米尔格罗姆著; 韩朝华译 中信出版集团
本书为2020年诺贝尔经济学奖获得者著作。作者认为,尽管价格能促使市场中的单个主体考虑其所用资源的机会成本,因而在引导资源配置上具有重要作用,但现实经济的复杂性使得仅靠价格无法实现有效率的资源配置。因此,需要有一个设计好的拍卖过程,也即所谓的市场设计,将价格整合进来,以便在满足复杂约束条件的情形下,实现资源的有效率配置。在本书中,作者引入了一种被称为“背包问题”(Knapsack Problem)的研究方法,阐述了两种基本类型的拍卖--价格递增拍卖和价格递减拍卖,以及他为美国联邦通信委员会设计的“激励性拍卖”,并探讨了他在设计激励性拍卖设计中遇到的问题以及理论思考。 本书将拍卖理论与实践相结合,为经济学家解决日益复杂的资源配置问题提供了重要新的新视角和新工具。
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Economics
Press reset :ruin and recovery in the video game industryCall Number: 338.477948/S378/2021Jason Schreier Grand Central Publishing
Jason Schreier's groundbreaking reporting has earned him a place among the preeminent investigative journalists covering the world of video games. In his eagerly anticipated, deeply researched new book, Schreier trains his investigative eye on the volatility of the video game industry and the resilience of the people who work in it.
The business of videogames is both a prestige industry and an opaque one. Based on dozens of first-hand interviews that cover the development of landmark games—Bioshock Infinite, Epic Mickey, Dead Space, and more—on to the shocking closures of the studios that made them, Press Reset tells the stories of how real people are affected by game studio shutdowns, and how they recover, move on, or escape the industry entirely.
Schreier's insider interviews cover hostile takeovers, abusive bosses, corporate drama, bounced checks, and that one time the Boston Red Sox's Curt Schilling decided he was going to lead a game studio that would take out World of Warcraft. Along the way, he asks pressing questions about why, when the video game industry is more successful than ever, it's become so hard to make a stable living making video games—and whether the business of making games can change before it's too late.The power of experiments:decision making in a data-driven worldCall Number: 330.019/L931/2020Michael Luca, Max H. Bazerman The MIT PressThe authors describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”
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Management
The heart of business :leadership principles for the next era of capitalismCall Number: 658.4092/J757/2021Hubert Joly and Caroline Lambert Harvard Business Review Press
In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal.
This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic.
The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.
High ten :an inspiring story about building great team cultureCall Number: 658.4022/R777/2021Martin Rooney WileyIn this book, Martin Rooney draws from his extensive experience developing top-level teams around the world to help leaders of all kinds foster and sustain winning cultures. This engaging parable shows you that every business, sports team, and family has a culture. Whether you deliberately created it or not, it's always there, and it didn't come with a manual. That's where High Ten comes in. This must-have book is your personal leadership manual. Stop spending your day unhappy or complaining about a dream that hasn't come true. High Ten will help you:
- Create an environment where your people work toward common goals with friends they trust - and have fun doing it;
- Develop clarity about the culture you want and put the processes in place to make it happen;
- Ensure your culture reflects core values and aligns with your organization's mission and vision;
- Transform your culture into the "immune system" for your team or business;
- And learn about the "3 Cornerstones of Culture" and eliminate the "5 Culture Killers".
The art of selling your business :winning strategies & secret hacks for exiting on topCall Number: 658.16/W295/2021John Warrillow INC OriginalIt is the last in a trilogy of books by author John Warrillow on building value. The first, Built to Sell, encouraged small-business owners to begin thinking about their business as more than just a job. The Automatic Customer tagged recurring revenue as the core element in a valuable company and provided a blueprint for transforming almost any business into one with an ongoing annuity stream.
Warrillow completes the set with The Art of Selling Your Business. This essential guide to monetizing a business is based on interviews the author conducted on his podcast, Built to Sell Radio, with hundreds of successfully cashed-out founders.
Call Number: 658/P924/2021Michael W. Preis and Matthew Frederick CrownSuccess in business—and in business school—calls for a broad knowledge base and the ability to turn it into action. This accessible book provides a thorough grounding in the principles most essential to the study and practice of business, from corporate organization to maintaining customer satisfaction. Lessons include:
• key elements of organizational philosophy, structure, culture, and behavior
• ways to grow a business in new and existing markets
• why fast-growing companies may be chronically short on cash
• how to manage and interpret data when weighing a decision
• how to run a meeting most effectively
• how social and environmental responsibility can be good for businessChange :how organizations achieve hard-to-imagine results in uncertain and volatile timesCall Number: 658.406/K877/2021John P. Kotter, Vanessa Akhtar, Gaurav Gupta WileyIncremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty and volatility of today's world. In Change: How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times, authors John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explore how to create non-linear, dramatic change in your organization. You'll discover the emerging science of change that teaches us about how to build organizations – from businesses to governments – that change and adapt rapidly.
Leading from the middle :a playbook for managers to influence up, down, and across the organizationCall Number: 658.43/M459/2021Scott Mautz WileyThe book delivers an insightful and practical guide for the backbone of an organization: those who have a boss and are a boss and must lead from the messy middle. Accomplished author and former P&G executive Scott Mautz walks readers through the unique challenges facing these managers, and the mindset and skillset necessary for managing up and down and influencing what happens across the organization.
You’ll learn the winning mindset of the best middle managers, how to develop the most important skills necessary for managing from the middle, how to create your personal Middle Action Plan (MAP), and effectively influence: Up the chain of command, to your boss and those above them; Down, to your direct reports and teams who report to you; Laterally, to peers and teams you have no formal authority over.
Power Teams Beyond Borders :How to Work Remotely and Build Powerful Virtual TeamsCall Number: E-BookPeter Ivanov WileyThis book shows readers how to unlock the potential of their remote and online teams. Full of actionable advice and concrete strategies, celebrated consultant and author Peter Ivanov offers virtual leaders practical guidance on how to create and sustain online engagement across multiple time zones and cultures.
The book includes step-by-step advice on areas like: How to build trust and clarity without meeting in person; How to establish structure in communications and avoid confusion; How to make the most of your team members’ unique talents in a global setting; How to use the technique of “over-communication” to ensure your team members remain fully informed.
Reboot :Probably More Than You Ever Wanted to Know About Starting a Global BusinessCall Number: E-BookJodie Fox WileyShoes of Prey launched in 2009. It allowed people to design their dream shoes online, get them expertly manufactured, and have them shipped to anywhere in the world within two weeks. The startup broke even at two months, hit multi-million dollar revenues in under two years, raised tens of millions in funding from top-tier investors and shipped to more than 100 countries. All the metrics pointed to huge scalability. To a huge business. To a huge success.
But it didn’t succeed. In 2018 the business failed. And this is that story.
Reboot tells the truth of what it is like to be at the helm of a global business. From the high highs of besting Karl Lagerfeld on global awards to the low lows of closing the doors on your dream, join author Jodie Fox on a raw journey as she reveals for the first time the story behind the story of fashion darling Shoes of Prey.
Humble leadership:the power of relationships, openness, and trustCall Number: 658.4092/S319/2018Edgar H. Schein and Peter A. Schein Berrett-Koehler PublishersHumble Leadership calls for "here and now" humility based on a deeper understanding of the constantly evolving complexities of interpersonal, group and intergroup relationships that require shifting our focus towards the process of group dynamics and collaboration. Humble Leadership at all levels and in all working groups will be the key to achieving the creativity, adaptiveness, and agility that organizations will need to survive and grow.
The leader's guide to impact:how to use soft skills to get hard resultsCall Number: 658.4092/F623/2019Mandy Flint, Elisabet Vinberg Hearn PearsonThings move fast. Leaders need to create impact in each moment, to not lose that moment. Creating impact is a positive, powerful and authentic way to demonstrate you’re taking charge, get more from your team and drive business results. But to succeed, you need to create the impact you WANT and need rather than relying on what you HAVE. This book will show leaders how to create the impact that will help them connect with others in a respectful way, to create trust, get others to listen to them, influence effectively, drive results and much more. And most importantly, the book will also show leaders how to do it in an authentic way that supports your reputation and brand effectively. Managing and creating impact is not a “nice to have”, it’s a business necessity.
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Social Sciences
Under a white sky :the nature of the futureCall Number: 304.28/K812/2021Elizabeth Kolbert Crown
In Under a White Sky, Elizabeth Kolbert takes a hard look at the new world we are creating. Along the way, she meets biologists who are trying to preserve the world’s rarest fish, which lives in a single tiny pool in the middle of the Mojave; engineers who are turning carbon emissions to stone in Iceland; Australian researchers who are trying to develop a “super coral” that can survive on a hotter globe; and physicists who are contemplating shooting tiny diamonds into the stratosphere to cool the earth.
One way to look at human civilization, says Kolbert, is as a ten-thousand-year exercise in defying nature. In The Sixth Extinction, she explored the ways in which our capacity for destruction has reshaped the natural world. Now she examines how the very sorts of interventions that have imperiled our planet are increasingly seen as the only hope for its salvation. By turns inspiring, terrifying, and darkly comic, Under a White Sky is an utterly original examination of the challenges we face.
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Social Interaction
The quest for attention:nonprofit advocacy in a social media ageCall Number: 659.288/G977/2020Chao Guo and Gregory D. Saxton Stanford University Press
This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.
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Science
The code breaker :Jennifer Doudna, gene editing, and the future of the human raceCall Number: 576.5/I738/2021Walter Isaacson Simon & Schuster
When Jennifer Doudna was in sixth grade, she came home one day to find that her dad had left a paperback titled The Double Helix on her bed. She put it aside, thinking it was one of those detective tales she loved. When she read it on a rainy Saturday, she discovered she was right, in a way. As she sped through the pages, she became enthralled by the intense drama behind the competition to discover the code of life. Even though her high school counselor told her girls didn’t become scientists, she decided she would.
Driven by a passion to understand how nature works and to turn discoveries into inventions, she would help to make what the book’s author, James Watson, told her was the most important biological advance since his codiscovery of the structure of DNA. She and her collaborators turned a curiosity of nature into an invention that will transform the human race: an easy-to-use tool that can edit DNA. Known as CRISPR, it opened a brave new world of medical miracles and moral questions.
The development of CRISPR and the race to create vaccines for coronavirus will hasten our transition to the next great innovation revolution. The past half-century has been a digital age, based on the microchip, computer, and internet. Now we are entering a life-science revolution. Children who study digital coding will be joined by those who study genetic code.
Should we use our new evolution-hacking powers to make us less susceptible to viruses? What a wonderful boon that would be! And what about preventing depression? Hmmm.... Should we allow parents, if they can afford it, to enhance the height or muscles or IQ of their kids?
After helping to discover CRISPR, Doudna became a leader in wrestling with these moral issues and, with her collaborator Emmanuelle Charpentier, won the Nobel Prize in 2020. Her story is an “enthralling detective story” (Oprah Daily) that involves the most profound wonders of nature, from the origins of life to the future of our species.
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Self-empowerment
What color is your parachute? 2020:a practical manual for job-hunters and career-changersCall Number: 650.14/B691/2019Richard Nelson Bolles Ten Speed Press
This is the world’s most popular job-hunting guide, revised and updated annually with more than ten million copies sold. This newly streamlined edition features the latest resources, case studies, and perspectives on today’s job market, revealing surprising advice on what works—and what doesn’t—so you can focus your efforts on tactics that yield results.
At its core is Richard N. Bolles’s famed Flower Exercise, a unique self-inventory that helps you design your career—and your life—around your key passions, transferable skills, traits, and more. This practical manual also provides essential tips for writing impressive resumes and cover letters, networking effectively, interviewing with confidence, and negotiating the best salary possible.
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Others
Call Number: 658.4063/H339/2020Harvard Business Review Harvard Business Review Press
HBR has combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: • Identify customers' "jobs to be done" and build products people love • Fail small, learn quickly, and win big • Provide the support design-thinking teams need to flourish • Foster a culture of experimentation • Sharpen your own skills as a design thinker • Counteract the biases that perpetuate the status quo and thwart innovation • Adopt best practices from design-driven powerhouses
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经济
Call Number: 330/L660=1/2ND ED/2021/V.1-V.4(美) 史蒂芬·列维特, 史蒂芬·都伯纳 著; 王晓鹂 译 中信出版社
《魔鬼经济学》,有趣的烧脑奇书,畅销数十个国家的经济学通识读本,洞察行为的深层动机,像聪明人那样看世界。人人都是魔鬼经济学家。有趣的大脑不只是两位史蒂芬才有。在他们开通魔鬼经济学这个网站以来的10余年间,收到了形形色色的邮件和反馈,和数百万读者做了很多互动。
如同他们的其他著作一样,在这部作品中,两位魔鬼经济学家一如既往问出了许多剑走偏锋的问题:为什么空乘人员不收小费?人们会对什么事情撒谎,为什么撒谎?从风险回报率的角度分析,什么时候抢银行合适?而且,通过这本书,你还会对列维特和都伯纳本人的怪癖与爱好有许多了解,比如废除美分币、高尔夫、西洋双陆棋等。
在这本书里面,你会了解《魔鬼经济学》这个系列是怎么来的,数据、现象、分析、结论背后藏着什么样的故事和花絮,这甚至比前三本书更有趣。你还会知道,原来,读者的脑洞可以比作者们还大。
Call Number: 363.738746/A703/2021安永碳中和课题组 著 机械工业出版社本书将从碳中和的提出背景开始,逐步为你讲解究竟什么是碳中和,实现碳中和的关键要素有哪些,我国各行业碳中和的实现路径与转变机遇是什么,以及政府、企业、个人该怎么做。让我们一起,探究中国经济社会未来40年的发展脉络,揭开碳中和的神秘面纱!
作者安永碳中和课题组,着眼于低碳发展策略与路径研究,具备多年的行业可持续发展咨询经验,研究领域包括可再生能源发展、碳达峰、碳中和、电力、石油等能源企业转型、绿色金融、智慧交通、绿色建筑、绿色消费、ESG投资等。
碳达峰, 碳中和 :国家战略行动路线Call Number: 363.738746/Y921/2021袁志刚 著 中国经济出版社本书立足于全球低碳化转型的环境背景,借鉴世界发达国家推进碳中和工作的举措与经验,全面阐述我国绿色低碳、节能减排的发展理念、战略规划与政策实践,以低碳、零碳、负碳技术的研发应用为着力点,分别从“双碳”战略、科技赋能、清洁能源、低碳工业、绿色交通、节能建筑、新型农业等七个维度,深度剖析我国各重点行业碳达峰、碳中和的战略路线与行动路径,试图描绘出21世纪中叶的“绿色中国”新蓝图。
Call Number: 332.6/D588/2021丁旭 著 中信出版社真正的投资高手,必须具备宏观视野和丰富知识,具有“投资大视野”。为什么现在的市场越来越让人不容易看懂了?作者以此为出发点,直接给出“现在的市场病了,并且病了很久了”的答案,进而将投资拉长到整个历史范围,从文明、资本与投资三个不同的维度去展开叙事,内容涵盖20世纪以来金融和资本市场的发展和投资代表人物的新理念、重商主义和东印度公司、华尔街的百年兴衰,罗马的兴衰、官山海等等,包罗万象,自成一家之言。在每一个话题上,作者尽可能在合理范围内以新角度、新资料、新逻辑,以专业的视角,用通俗易懂的叙事展现投资人物、历史、事件,进而将历史沉淀下来的投资逻辑解析出来,以期帮助读者建立跨界的投资大视野。
作者丁昶,复旦大学数学系本科,爱丁堡大学金融工程硕士,国内较早获得CFA执照的专业人员。长期从事证券投资和研究工作,先后在海通证券、兴业全球基金、韩国未来资产基金公司任职,是A股市场较早的外资基金管理者之一,曾经同时管理韩国中央银行、韩国国家投资公司、未来资产三个QFII账户。现为自由投资人,主理公众号“小鲜传”。
Call Number: 338.761025040951/L203/2ND ED/2020李立著 浙江大学出版社本书向读者完整地呈现了腾讯产品设计的底层思路,阐述了设计者如何发现问题、定义问题、拆解问题的全过程,从产品思维出发,以需求、战略、产品设计开发与运营的本质为落脚点,探讨了在互联网新产品时代来临之际,如何打通产品思维的脉络,找到产品设计的根源。同时,面向未来,作者也探讨了如何扩展“产品容纳用户心智的能力”等摆在互联网产品设计者面前更高阶的问题。
中国的当下与未来:读懂我们的现实处境与30年大趋势Call Number: 320.951/Z457Z/2019郑永年著 中信出版集团本书是中国问题专家郑永年先生继《不确定的未来》《未来三十年》之后的又一部力作,凝结了郑永年先生关于国内和国际形势的最新深刻思考。他用擅长的国际视野,系统地解读当下中国面临的风险与挑战,解析世界格局的变化趋势,并就面临的风险和挑战提出可行性建议,为当下中国人对未来的思考指明方向。
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管理
Call Number: 658.312/L753=1/2021(丹麦) 马丁·林斯特龙 著; 陈召强 译 中信出版社
好的品牌,应该对外具有竞争力,对内具有激励性。马丁·林斯特龙在对全球100强企业的长期观察中发现,产品的好坏、团队的效率和员工幸福感的多少,都取决于一个组织内部有多少“常识”。作者结合许多案例,提出简单易行的“五步计划”,通过改变办公室政治、技术、会议及PPT、规章制度及合规法律等方面,帮助企业跳出盲目的常识陷阱,改变不合理的规定和服务设计,恢复同理心,重塑企业的内部文化及外部竞争力。
这不是纸上谈兵:在“常识工作法”基础上成立的渣打银行的“常识部”,已经成功解决了从客户服务到会计在内的十几个常识问题,常识工作法已在全球流行开来。
个人品牌技能指南 :9种技能打造个人影响力Call Number: 658.872/Q760/2021秋叶 著 人民邮电出版社本书从如何打造个人品牌的角度出发,系统地总结了打造个人品牌的9种技能,分别是故事力、视觉化、直播力、写作力、演讲力、短视频、社群力、传播力和学习力。这些技能紧跟时代发展,每个技能有相关案例分析和实操指导,切实可行,能帮助读者讲好一个故事、管理视觉形象和提升个人学习能力,通过直播、写作、演讲和短视频传播等方式,扩大个人影响力。
作者秋叶,武汉工程大学副教授,秋叶品牌创始人,微博十大影响力职场大V,著有《社群营销实战手册:从社群运营到社群经济》、《秋叶特训营 写作7堂课》、《秋叶特训营 高效学习7堂课》、《秋叶特训营 时间管理7堂课》等图书。
SaaS商业实战 :好模式如何变成好生意Call Number: 658.4038011/D094/2021代珂 著 机械工业出版社这是一部涵盖SaaS商业实践全部关键要素的著作,从行业机会、商业模式、价值模型、成功路径、经营系统5个维度全面梳理了SaaS商业实战的核心内容,详细阐述了如何一步步将好模式变成好生意的全过程。
作者在SaaS领域深耕12年,本书不仅总结了他在SaaS领域创业、管理、经营、服务的成功经验,而且将曾经犯过的错、踩过的坑尽数写进本书中。得到了微软、腾旭、字节跳动等10余家企业的SaaS专家的一致好评。本书在结构安排上,从理论到实践层层递进,业务涵盖全面,关键路径和节点讨论深入,可帮助各类SaaS从业者形成自己的业务思路,并尽可能避免陷入误区。
Call Number: 电子书(移动端)吴晓波 著 浙江大学出版社财经作家吴晓波,从私人书房的上千本商业经典中,精心挑选出50部代表性作品,逐一重读,带你用一本书的时间,理解近300年来的经济理论迭代、商业发展脉络。同时,也为拥有不同理论基础和阅读爱好的读者,提供了诚意满满的宝藏书单。
本书的解读将从亚当·斯密的《国富论》开始,你可能听过这本书,却不一定知道它出版的那一年,美国发布《独立宣言》,历史在大跨度的勾连中散发出迷人的气息。
然后是马克思、韦伯、哈耶克、弗里德曼、萨缪尔森、德鲁克……现代经济学和管理学的脉络将在他们及其著作中渐渐清晰起来,终而构成商业文明的新格局。一生的旅程 :迪士尼CEO自述批量打造超级IP的经营哲学Call Number: 电子书(移动端)(美) 罗伯特·艾格, 乔尔·洛弗尔 著; 靳婷婷 译 文汇出版社作为迪士尼的董事长兼首席执行官,罗伯特·艾格在书中回顾了自己45年的职业生涯,分享了《复仇者联盟》《星球大战》《黑豹》等超级IP的诞生过程,记录了他与乔布斯惺惺相惜的深厚友谊,分析了并购皮克斯、漫威、卢卡斯影业以及二十一世纪福克斯的前因后果。
2005年,内忧外患中的迪士尼面临着被出售的风险,艾格在一片争议声中赴任,将迪士尼的未来之路聚焦为三个方向:打造高质量品牌内容;拥抱科技;着眼全球。他邀请乔布斯加入董事会,招募创意天才拉塞特、技术专家卡特姆拯救迪士尼动画,深耕漫威宇宙,续写《星球大战》科幻史诗,全程参与创建上海迪士尼乐园,成功推出流媒体Disney ,让迪士尼的快乐魔法遍布全世界每个角落。
拥抱不确定性:新经济时代的商业法则Call Number: 658.406/H236=1/2020(英)查尔斯 汉迪著; 李国宏译 机械工业出版社本书以汉迪自己的工作、管理咨询与生活经历为素材,通过对社会、组织与生活的细微洞察和理性审视,从组织规划、个人发展及未来趋势论述了不确定性对社会、企业与个人造成的影响,同时有针对性地提出了应对措施。
认识组织行为:成为高效管理者Call Number: 658.3/X526/2020(美)忻榕, (美)琼 皮尔斯著 机械工业出版社本书通过对组织行为学系统性研究的解读,指出哪些组织行为和实践是有效的,哪些是无效的,为管理者理解和控制组织提供了参考依据。 与那些注重解读概念的管理图书不同,本书不仅阐述了管理者会遇到的实际组织问题,而且提出了相应的建议,这些建议基于大量严谨的研究成果,具有现实意义。本书的每一章都研究了管理者会遇到的一个组织问题或挑战,通过对组织行为学系统性研究的解读,指出哪些组织行为和实践是有效的,哪些是无效的,为管理者理解和控制组织提供了参考依据。
时刻:新全球化时代的中国韧性与创新Call Number: 658.00951/Q436/2020秦朔著 浙江大学出版社本书收录了资深媒体人、财经观察家秦朔2018-2019年间的文章,内容囊括全球经济、金融和商业热点,着眼于中国商业的发展、对企业家精神的洞悉和中国商业文明的探索,既有对历史的回顾,也有对未来的展望。 在过去的一年中,秦朔考察或调研了那些在时代风口浪尖上的企业及行业,他会在本书中告诉你,当我们面对不曾想象的困难时,会更有机会拥抱美好。
信息传:决定我们未来发展的方法论Call Number: 609/W805/2020吴军著 中信出版社“文津图书奖”得主、硅谷风险投资人吴军博士的新作。本书将信息的发展史分为自发和自觉两个阶段,对信息发展脉络进行了详细地梳理,为我们了解信息的本质和发展规律提供了一个全新的框架和视角。 理解信息不仅有助于我们在工作和生活中进行有效决策,也有助于我们理解未来经济发展的趋势。同时,书中讲述的成功的人、成功的做事方法,也能够为我们提供有益的借鉴和启发,让大家能够获得可重复性的成功和可叠加式的进步。
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法律
Call Number: 342.0858/C776/2021程啸 著 中国法制出版社
本书以《个人信息保护法》的条文为蓝本,结合我国《民法典》关于个人信息的相关规定,逐条、深入、细致地阐释法律条文的涵义及适用要点。全书从条文要旨、规范目的、立法理由、疑点与难点及相关争议等不同层面,全景式地介绍了《个人信息保护法》的新规定新理念和新精神。
作者程啸,法学博士、清华大学法学院教授、博士生导师、法学院副院长。先后参与民法典、个人信息保护法等法律法规与司法解释的起草论证工作。
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哲学
Call Number: 181.114/Y764/2021余秋雨 著 北京联合出版公司
《老子通释》是余秋雨先生阐释古代经典的里程碑新作,也是写给当代人的《道德经》入门读本。全书通述《道德经》八十一章的全部内容,通析每章每节的内在逻辑,通观两千多年之间的思维异同,通感原文和译文之间的文学韵味,通论历代研究者的共识和分歧,通考各种版本的阙误和修正。整体上以平易通达的散文写成,释译之间兼具严谨与诗意,足以让当代生命与千年文本互相滋润。
余秋雨先生近年来集中精力攻坚中国传统文化中*艰深的古代文本,如《道德经》《周易》,以及佛教经典《金刚经》《坛经》《心经》等,一方面进行学术层面的深入钻研,一方面致力于将古代元典以通俗易懂的方式呈现给当代读者,这让他的著述成为意义重大的文化基础工程。
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文化
Call Number: 952/W704/2020赵斌玮主编 上海交通大学出版社
我们习惯将京都称为古都京都。漫步京都的街头,随处可见的神社、寺庙和木质的老房子或许会让你有穿越到古代的感觉。当然,京都的迷人之处,不全在于其古朴的建筑和悠久的历史。京都是四季常新的,每个季节的京都 都有其特别的气质;京都是精致的,在这座古城里栖息着精进的职人,诞生了有灵气与温度的器物;京都是文人的,川端康成笔下的凄凉,谷崎润一郎眼中的美人,都是这座或荣获枯皆野草的古城;京都是茶人的,一碗宇治抹茶的香气里,藏着京都惊心动魄的过去,也安放着京都人岁月静好的当下。
Call Number: 938/Z315/2020赵林著 人民邮电出版社希腊神话、城邦制度、雕塑建筑、悲剧哲学……古希腊的荣光照耀着整个人类历史,堪称西方文明之源头和典范。 照见古希腊文明的上下2000年,领略古典之美,可以从这本书开始。 赵林教授研究西学40载,10次实地考察访问,用非常真实的一手资料,带你走近雅典卫城、德尔菲遗址、希腊各个博物馆,重新认识荷马、梭伦、埃斯库罗斯、苏格拉底…… 神话的感召、艺术的薄发、思想的脉动、天才的涌现。让我们相约在晨曦里的帕特农神庙、晚照下的奥林匹亚古运动场,与美之故乡的古希腊文明,于书中相见。
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历史
祥瑞 :王莽和他的时代Call Number: 931.04092/Z215/2021张向荣 著 上海人民出版社
中国历史上,西汉与后世定型的“一家一姓”的朝代不一样。它不仅是一个朝代,更是中国儒家文化首次实现立法的新阶段。同时,西汉也是一个迷信天人感应的时代,在不到两百年的历史中,充斥着谶纬之学。从汉武帝时期开始,灾异变化、祥瑞谴告就与现实政治运动紧密相连。
生于西汉末年的王莽,幼年丧父,并没有得到作为外戚家族成员的优待。他从一介儒生,以其周全的为人处世之道,一跃成为家族寄予厚望的后起之秀。他借助“祥瑞”之说,重返朝堂;又在众人的欢呼声中步步高升,终合法建立了新朝。那他又是如何在短短的十五年里,就从“天下归心”的“哲人王”成为了一个“天人共弃”的篡汉者?
面对日益严峻的政治合法性危机,儒家理论的实践者王莽勤劳王事,建辟雍、制礼乐,恢复井田,赢得了同时代其他儒士的认可。那么王莽称帝的真正动力又是什么?王莽到底是邪恶无道的簒夺者,还是复古派的改革家?是儒教立国的决定者,还是演技精湛的政治表演家?
本书截取汉宣帝到新莽这一历史片段,从“祥瑞”这个视角切入,剖析王莽的个人、家族和政权相关的人物事件,再现了太后王政君、外戚王氏家族、刘姓皇室家族、儒家经师、官僚士大夫等在西汉末年政治舞台的角力,进而重新审视旋涡中心的王莽,以窥他和时代的真貌。
作者张向荣,文学博士,毕业于中国人民大学。专栏作者,书评人。悠游经史,流连两汉,热爱并致力于非虚构写作。
Call Number: 951.026092/C857F/2021樊树志 著 中华书局朱由检仓促之间由藩王变帝王,开启跌宕起伏的悲剧人生。在位十七年,不迩声色,忧勤惕励,以雷霆手段惩阉党、振朝纲,表现出了韬光养晦的政治智慧和孜孜求治的政治决心。然而,他以重典驭臣下,生性多疑,致内阁如走马;刚愎自用,错杀名将能臣。在农民起义的内忧和清军来犯的外患间左支右绌,安内攘外错失良机。甲申之变,自缢煤山,成为历史上为数不多的身死社稷的君主。随着他中兴之梦的幻灭,明朝灭亡。
樊树志,复旦大学教授。在《万历传》之后倾力推出《崇祯传》,将晚明*后十七年的历史变局、明清鼎革之际的政治斗争娓娓道来,令人如临其境,想见其人其事,省思历史与人生。
中国从此走向大唐 :北朝的遗产 | 南朝的遗产Call Number: 北朝 951.015/Y466/2021; 南朝 951.015/Y466N/2021叶言都 著 天地出版社魏晋南北朝,中国历史上著名的大分裂时代,这是一个价值重整与制度重建的时代,也是文化大碰撞与民族大融合的时代。北朝,从439年北魏统一北方说起,到581年杨坚篡北周,历经北魏、东魏、西魏、北齐、北周五朝,共143年。鲜卑族自东北的大森林中发迹,入主中原,其兴起、强盛与衰落有何独到之处?仅仅活了33岁的北魏孝文帝,为什么不顾一切也要推动汉化、迁都洛阳、南征,进行一场场没有退路的政治豪赌?对应于南朝的君王,北朝的皇帝又有哪些特色?游牧民族如何影响北朝文化……越是天下大乱的时候,就越需要理出一个头绪来,《北朝的遗产》将呈现历史上真实的北朝。
南朝,从420年刘裕篡东晋建刘宋起,历经宋、齐、梁、陈,到589年隋灭陈而终。不断发生的南北战争,一个比一个匪夷所思的君王,眼高于顶的世家大族,精致优美的文化与生活……《南朝的遗产》将呈现历史上真实的南朝。
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语言
批判性思维与说服性写作 :独立思考者的精进技巧Call Number: 808.02/K197=1/2021(澳) 路易斯·卡茨 著; 刘丰瑜 译 新华出版社
本书前半部分系统梳理了批判性思维的发展简史,随后提供了培养批判性思维的工具和方法。接着,本书探讨了创造性思维与批判性思维结合的必要性及其在学术写作中的运用。后,本书在后半部分介绍了如何利用叙述风格和修辞手法增强论证的说服力。每个章节在讲述理论的同时提供了具有针对性的练习与活动,它们有助于读者实践新的技能、巩固已有知识、提升思维能力。
写作的逻辑 :从清晰表达到高效沟通Call Number: 808.02/K968=1/2021(日) 仓岛保美 著; 甘菁菁, 刘慕云 译 人民邮电出版社这本书是基于逻辑学、认知心理学的写作入门书。作者结合欧美大学开设的逻辑类写作课程,从人脑理解信息的“心智模型”出发,通俗讲述了“如何使用清晰、准确的语言进行表达”“怎样构建易读易懂、有说服力的文章结构”等内容,向读者传授了工作报告、技术报告、论文等逻辑类文章实用写作方法。《写作的逻辑 从清晰表达到高效沟通》兼顾逻辑写作的基础知识与应用训练,可以帮助读者快速掌握逻辑类文章的写作方法。
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文学
Call Number: 895.146/L185/2021李娟 著 花城出版社
李娟“阿勒泰”系列代表作,面世11年全新修订版。李娟,1979年出生于新疆生产建设兵团农七师,成长时期辗转于四川新疆两地,有过一段阿勒泰牧场上的生活经历。曾获2017年度“中国好书”奖,2018年第七届“鲁迅文学奖”,2019年第七届“中华优秀出版物”等国家大奖,以及2019年广东省“五个一工程”奖等。
全书分为两辑。辑记忆之中(2007-2009),记录了在喀吾图和阿克哈拉村细碎坚忍的生活画面;第二辑角落之中(2002-2006),原生态书写了李娟和母亲及高龄的外婆随牧民迁徙、流动的日常:开杂货铺,当小裁缝,帮往来的牧民车衣裙,去大山深处采野生木耳;春天沙依恒布拉克草原上鼓胀的帐篷,夏季牧场上喧嚣盛大的阿肯弹唱会,入冬后瓷实的迢迢雪路……戈壁、草原、森林、雪山、骏马和牧人,细腻明亮的文字展现了游牧民族在边地深远丰富的生存景观。
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艺术
中国传统色:故宫里的色彩美学Call Number: 701.85/G806/2020郭浩, 李健明著 中信出版社
从大量传统典籍中寻觅、考据颜色由来,再以故宫文物的色彩逐一对应,这是一部凝聚了古人智慧与审美的传统色图书。节气与物候具象为文物,物候轮替,色彩转换,在器物与文明的不灭记忆中,重寻祖先对色彩的精微感受。 玉色有“明月珰”“鸣珂”“佩玖”,酒色有“酂白”“春碧”“翠涛”,色白色青,莹润风雅;服饰色有“海天霞”“天水碧”裁作宫人衣装,有“藕丝秋半”染于唐人裙衫……384种中国传统色,探寻古典中国的文化深蕴与审美意趣。
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计算机
Python编程 :从入门到实践 (第2版)Call Number: 005.133/M436/2ND ED=1/2020(美) 埃里克·马瑟斯 著; 袁国忠 译 人民邮电出版社
本书是针对所有层次Python读者而作的Python入门书。全书分两部分:部分介绍用Python编程所必须了解的基本概念,包括强大的Python库和工具,以及列表、字典、if语句、类、文件与异常、代码测试等内容;第二部分将理论付诸实践,讲解如何开发三个项目,包括简单的2D游戏、利用数据生成交互式的信息图以及创建和定制简单的Web应用,并帮助读者解决常见编程问题和困惑。第2版进行了全面修订,简化了Python安装流程,新增了f字符串、get()方法等内容,并且在项目中使用了Plotly库以及新版本的Django和Bootstrap,等等。
AI思维:从数据中创造价值的炼金术Call Number: 006.3/D543/2020丁磊著 中信出版集团这本书总结了人工智能优化各类业务、落地实践、创造价值的全过程。作者从人工智能的原理到逻辑,从人工智能在商业领域的业务模式到案例分析、在行业中的应用和发展,一一进行解读,为读者从宏观到微观、从理论到实践,逐步揭开人工智能的神秘面纱,帮助读者了解系统框架,掌握运用AI思维赋能商业的思维方式和方法,把握时代的机遇和发展方向。
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数学
Call Number: 519.3/F533=1/2021(英) 兰·费雪 著; 林俊宏 译 中信出版社
面对各种冲突和僵局,有何因应策略?博弈理论可以给我们线索。这本书是“搞笑诺贝尔奖”得主费雪处理、化解各类冲突的心得。读完本书,除了可以认识博弈理论的全貌,你也能学会该如何化解日常生活中的七大困境:囚犯困境(譬如削价竞争);公共财的悲剧(譬如网路塞车);搭便车(譬如占用公共资源却不想付钱);胆小鬼赛局(譬如在路上有人硬是想切进某条车道);自愿者困境(譬如谁去倒垃圾);两性战争(譬如老公想去看球赛,老婆却想去看电影);猎鹿问题(譬如某个人不合作、脱队行事)。
作者兰·费雪是英国知名科普作家。大学所学专业为化学与数学,但涉猎极广:物理、食品科学、生物医药研究,还有哲学,热衷于向大众传播科学界真在发生的事情。他于1999年获得“搞笑诺贝尔奖”,该奖评委多为真正的诺贝尔奖获得者,颁奖典礼在哈佛校园举办。他于2004年凭借畅销书《搞笑学物理》赢得“美国物理学会科学写作奖”。
Call Number: 510/L427/2020量子学派编著 北京大学出版社人类发明数学公式,来描绘浩瀚宇宙和人生百态。世界的繁华秀丽,映衬出符号公式的简洁之美。爱因斯坦的质能方程和杨振宁的规范场,摸索出宇宙终极游戏的规则;费马大定理和欧拉恒等式,揭示出宇宙变化背后的数学世界;从凯利公式到贝叶斯定理,逐渐完全预测人类行为;蝴蝶效应的洛伦兹方程组和三体问题,则告诉我们数学的界限。量子学派倾心打造《公式之美》,包含23个普遍、深刻、实用的公式,书写天才们探索自然和社会的辉煌历史。
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Finance
Call Number: E-BookHerald van der Linde Marshall Cavendish Business
This book is a practical guide to Asia’s stock markets for a general audience. It is for people who do not know much about financial markets but, for whatever reason, would like to learn more. They could be seasoned expatriate pilots, academics and other professionals, newcomers in the region as well as students or young men and women about to start in the finance industry.
The idea is to cut through the alphabet soup of industry jargon to provide a clear understanding of how these markets work, how they differ from each other in size and depth, what unique features each stock market has and what drives all the different sectors in these markets – consumers, the internet, banks and technology. The book includes helpful history lessons and personal anecdotes drawn from the author’s 30 years in the world of Asian investments.VC:an American historyCall Number: 332.041540973/N597/2019Tom Nicholas Harvard University PressA major exploration of venture financing, from its origins in the whaling industry to Silicon Valley, that shows how venture capital created an epicenter for the development of high-tech innovation. VC tells the riveting story of how the industry arose from the United States' long-running orientation toward entrepreneurship. Venture capital has been driven from the start by the pull of outsized returns through a skewed distribution of payoffs-a faith in low-probability but substantial financial rewards that rarely materialize. Whether the gamble is a whaling voyage setting sail from New Bedford or the newest startup in Silicon Valley, VC is not just a model of finance that has proven difficult to replicate in other countries. It is a state of mind exemplified by an appetite for risk-taking, a bold spirit of adventure, and an unbridled quest for improbable wealth through investment in innovation. Tom Nicholas's history of the venture capital industry offers readers a ride on the roller coaster of setbacks and success in America's pursuit of financial gain.
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Management
Tech-Powered Sales :Achieve Superhuman Sales SkillsCall Number: 658.81/H893/2021Tony Hughes HarperCollins Leadership
In tough markets and with more and more people working remotely, creating quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success.
In Tech-Powered Sales, two record-setting experts on sales, and a best-selling author on sales leadership, combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to power-up sales effectiveness for outstanding results.
Content Inc :start a content-first business, build a massive audience and become radically successfulCall Number: 658.872/P981/2ND ED/2021Joe Pulizzi McGraw-HillIn this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process, showing how to: Choose a marketable content topic; Figure out where little or no competition exists; Choose your top channel for disseminating content; Build long-term customer loyalty; Monetize your product or service; Expand your content into multiple channels; Sell your content asset or scale it into a large enterprise.
From startup to exit :an insider's guide to launching and scaling your tech businessCall Number: 658.11/N137/2021Shirish Nadkarni HarperCollins LeadershipWith the advent of the internet, mobile computing, and now AI/Machine learning and cloud computing, the number of new startups has accelerated over the last decade across tech centers in Silicon Valley, Israel, India, and China.
From Startup to Exit shares the knowledge that pioneering, serial entrepreneur Shirish Nadkarni has gained from over two decades of success, detailing the practical aspects of startup formation from founding, funding, management, and finding an exit.
With successful tech entrepreneurs interviewed and featured throughout, From Startup to Exit will help you understand exactly what tech startups must do to succeed in all phases from idea stage to IPO, gain invaluable insights from the journeys of other successful tech founders that can be applied to your own situation, and learn how to raise millions of dollars of funding from angels and VCs to give your company the fuel it needs to take off and succeed.
Data-First Marketing :How To Compete and Win In the Age of AnalyticsCall Number: E-BookJanet Driscoll Miller and Julia Lim John Wiley & Sons, Inc.Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics.
Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation.
How to lead:wisdom from the world's greatest CEOs, founders, and game changersCall Number: 658.4092/R895/2020David M. Rubenstein Simon & SchusterThe New York Times Bestseller #1 Wall Street Journal Bestseller The essential leadership playbook. Learn the principles and guiding philosophies of Bill Gates, Jeff Bezos, Ruth Bader Ginsburg, Warren Buffett, Oprah Winfrey, and many others through illuminating conversations about their remarkable lives and careers. This book shares the extraordinary stories of these pioneering agents of change. Discover how each luminary got started and how they handle decision making, failure, innovation, change, and crisis. Learn from their decades of experience as pioneers in their field. No two leaders are the same.
Call Number: 658.4012/H339H/2020Harvard Business Review Harvard Business Review PressThis book provides practical tips and advice that break down the process of crafting strategy so you can identify the areas your company should build on to help it thrive long into the future. Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
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Commerce
MBA day by day:how to turn world-class business thinking into everyday business brillianceCall Number: 658/D152/2019Chris Dalton Pearson
This book will revolutionise how you work with the very best learning from the world’s leading business schools. Learn how to apply MBA strategies, models and thinking to transform your career. Use the powerful combination of the best business models with your own experience and awareness to quickly develop the same game-changing thinking, tactical behaviours and dynamic strategies that MBA graduates know really work. Covering leadership, decision making, strategy, marketing and finance, you’ll find out what it really takes to be a leader in business and use MBA strategies, models and thinking to take your business knowledge and practice to a brilliant new level – today, tomorrow and every day.
The long good buy:analysing cycles in marketsCall Number: 338.542/O622/2020Peter Oppenheimer John Wiley & SonsThis unique book offers a detailed history of investment cycles and the conditions that have driven them, while discussing the many ways in which the post-financial-crisis cycle diverged from those in previous years. Detailed chapters examine investor returns over different holding periods, investigate the four phases of the equity cycle, describe the nature and shape of bear and bull markets, identify the warnings signs of bubbles and inflection points, and more. Offering valuable insight for professionals and sophisticated individual investors alike, this original and accessible book is an important resource for investors seeking to benefit from repeating financial cycles in equity markets.