21世纪以来，美国在金融资本的裹挟下推出了一系列经济政策，导致美国出现实体产业外流、失业率高企的结构性经济问题，美国也因此陷入了贫富两极分化和债务危机社会化的困境当中。与此同时，由于坚持自主发展，经济得以稳定增长的中国成为美国金融资本新的“猎物”，在收割不成之后，美国的金融资本开始推动经济、军事和外交领域全面遏制中国的战略。为应对外部风险和挑战，中国提出“练好内功，夯实基础”，确立了以国内大循环为主体的双循环战略，提出乡村振兴是应对全球化挑战的压舱石的新思路。

2023年中央经济工作会议提出“打造生物制造、商业航天、低空经济等若干战略性新兴产业”；2024年政府工作报告提出“积极打造生物制造、商业航天、低空经济等新增长引擎”。低空经济不仅从科幻照进了现实，更是成为国家战略层面新的经济增长点。

本书围绕低空经济的理论基底、发展模式、政策法规出台、技术攻关、各先发国家以及我国先发地区和头部企业的经验、机遇与挑战、人才培养、未来蓝图等方面结合20余个案例，生动阐释了低空经济如何一步步从科幻照进现实，并渗透到生活的方方面面，不断提升人们的生活品质，成为新的经济蓝海。阅读本书，读者将对低空经济作为新质生产力的重要组成部分，对我国经济社会的下一步发展起到的重要作用有进一步的了解。

本书立足经济与金融、国内与国际，对AI相关的经济问题进行了深入研究，从经济视角探讨本轮AI进步的生产力特点及其对生产关系的冲击，围绕宏观含义、产业影响、治理挑战等问题提供一个系统性、前瞻性、趋势性的分析。本书旨在为社会大众、科研院所、企业与金融机构等提供有关AI经济学的增量观察，希望能为我国指定AI产业化金和产业AI化政策框架及其配套宏观政策，提供来自业界的有益参考。

本书通过研究解读奥地利经济学和弗莱堡学派经济学等来阐明创造财富的逻辑和共同富裕之路。主要内容有三：一是梳理和评价了奥派经济学、弗莱堡学派等的基本概念、理论和方法；二是解读和阐释了奥地利经济学和弗莱堡学派的理论，包括市场过程理论、竞争秩序理论、企业家理论、自发秩序理论和社会市场经济原则等；三是对一些现实经济问题，诸如数字经济、平台滥用市场地位、比特币等数字货币的产生和运作，做出了独特的分析。作者认为个人的心智和行动本身就创造财富，经济繁荣来自观念和言说的力量。另外，本书将斯密和门格尔整合在一个统一的因果链条里，形成了一个新的经济学认知框架。

本书探讨了美国的个人债务体系以及其缺陷带给民众的困扰，从历史、现状和未来三个层面分析了美国长久以来的个人债务问题，包括信用卡使用过程中对公众产生的影响、问题和原因。本书揭示了美国债务人阶级的形成和美国金融保障体系的弊端，对美国国内债务分歧和信贷价格公平性问题进行了深入讨论，最后探讨了了在美国开发新的市场和采用新型借贷方式的可能性。本书适合于银行等金融机构人员、管理部门人员以及对金融知识感兴趣的大众读者阅读参考。

2021年，一家名为游戏驿站的实体游戏产品零售商股价低迷，以梅尔文资本为首的华尔街巨头将其股份做空140%；与此同时，一群散户集结在社交网站红迪网（Reddit）的WSB论坛上，在“业余投资者”基思·吉尔的号召下大量涌入买进游戏驿站股票。多方势力纷纷下场，一场史诗级轧空应运而生。知名非虚构作家、畅销书作者本·麦兹里奇以一手访谈资料为基础，分别从小人物和大巨头的视角出发，讲述了这个散户大战华尔街的戏剧性事件。以惊心动魄、扣人心弦的散文形式，向读者展示了在金融史上最动荡的一周里，那些吸引着全美人民的出类拔萃的人物、令人眼花缭乱的波动、企业戏剧以及被低估的美国英雄和女英雄们。

本书提供了一个新的理论来解释非同质化代币（NFT）的迅速崛起及其对艺术、商业、娱乐和社会的影响，并解释它们如何改变我们对所有权的理解。爱德华·李提出了一种新颖且令人信服的理论——“代币主义”，代币主义是一场席卷艺术、文化和科技领域的运动，它借助NFT实现的科技抽象和人为制造的稀缺，创造了一种新型财产的所有权价值。这种财产以虚拟代币为象征，使得所有权变得虚拟化。爱德华·李还展示了NFT如何创造一种新型去中心化知识产权——De-IP。De-IP赋予了创作者对自己艺术创作和生计的控制权。在这本书中，爱德华·李不仅为我们记录了NFT艺术家的创作百态，还凭借其深刻的洞见和生动的笔触描绘了NFT所蕴含的多样与可持续。

英格兰银行前行长马克·卡尼从经济学理论的根源：“价值”出发，探讨在新自由主义肆虐、全球化陷入危机、气候变暖问题加剧的时代，我们该如何重塑价值观，并解决困扰我们的经济与环境问题。本书回顾了价值理论的历史，进而讨论了价值理论与货币经济以及社会价值观是如何共同演进的。在本书中，我们能看到价值理论是如何影响人们对金钱、世界的看法，并解释了为什么新自由主义的价值观会带来经济与价值认同等一系列危机。本书倡导在全球治理问题上，例如面对宏观经济问题、气候问题、ESG与企业社会责任问题，我们都需要重新塑造我们的价值理论体系，以正确的价值观重塑全球经济规则，并让我们走向更美好的社会。 

本书基于作者在垂直领域的几十年持续研究和实践，深入探讨了数智时代下的领导力新范式，提出了六大领导力原则：容、共生、共情、赋能、利他和坚韧。本书通过场景案例故事，运用轻松且富有哲理的语言，深入分享了相关的前沿核心理念和行动指南，意在帮助读者在变化中持韧性，有效激励团队，组织成功；加强在职场沟通与合作、家庭与社区管理、个际关系，以及自我发展等方面的提升。

《组织研究中的伟大思想》通过组织的结构、环境中的组织、组织的功能、组织的管理、组织中的决策、组织中的人、组织变革与学习、社会中的组织等8个章节，以一种类似于列传体的方式，简明扼要地介绍了80位组织研究学者在组织行为和管理思想等方面做出的重要贡献。对于学者、学生和管理者来说，《组织研究中的伟大思想》将是不可或缺的案头工具书。通过这样一个浓缩型的知识库，读者可以窥探组织研究主要思想成果的面貌，领略组织研究中伟大思想的精髓。

本书以清晰而系统的方式，明确了不同领导者的工作职责，并指导领导者在不同角色中，转变工作理念，合理分配自己的时间，提升相应的领导技能，从而实现人岗匹配、提升绩效、创造价值。将领导力的发展从传统的六个阶段转变为五个关键角色：初级经理人、中级经理人、职能负责人、业务一把手和企业领导者。强调领导者的角色而非职级，使其不仅适用于层级比较多的传统企业，也适用于层级比较少的创业企业和中小企业。

《领导梯队》适合领导者和有意愿晋升的员工阅读，可以有效帮助他们提升个人领导力，进而驱动组织长远健康发展。

本书在作者团队深度调研的基础上，用第三方视角完整复盘联想集团20年全球化历程与方法，再现企业出海的难点、要点与可行性路径分析，最终凝练出联想的十条企业全球化法则，覆盖战略、治理、产品、供应链、合规、并购、文化、IT整合、市场、ESG各个维度，为出海者构筑参考路标。

作者通过对比亚迪创始人王传福以及创始高管、现任高管以及员工的跟踪采访,全景式还原比亚迪30年风雨发展历程,涉及企业文化、技术创新与产品研发、新能源市场战略、组织变革、社会责任、品牌建设及对未来发展的展望。

比亚迪以工程师文化为本,从一个小电池厂发展成为全球化大企业,是中国制造业从低端制造到掌握核心技术的代表。这其中既有技术报国的民族情怀,也有栉风沐雨的艰辛历程,更有迈向世界的豪情壮志。

作为一部面向企业管理者的管理实践著作，本书紧紧围绕“专精特新”这一主题，专注中小企业发展的具体途径和方法，提出了“专精特新”企业必须坚守“做实”这一核心理念。六位作者（北京大学光华管理学院“专精特新”研究团队）通过焦点小组访谈、结构化访谈、现场走访、二手数据整理等定性与定量研究方法，从领导行为、战略模式、营销战略、企业创新、运营管理与组织文化等六个方面对对天智航、奇安信、亿华通等八家“专精特新”企业进行了 的“扎根式”研究，凝练出具有中国特色的“博雅塔模型”，为中小企业成长为“专精特新”提供了清晰的路径和发展模式。

本书紧密围绕MBA创新与变革管理、技术创新管理、创业管理、战略管理等相关课程教学目标和有关理论知识，精选了18个中国本土代表性企业或现象级项目的原创案例，包括龙芯中科、钉钉、联影医疗、零跑汽车、中集集团、平头哥半导体、LHD新能源、云深处科技、京东方、用友、谷仓学院、双童、浪潮科创等不同行业、不同类型的创新案例。
相信这些案例不仅能为创新与变革管理领域的广大教师开展生动的案例教学提供丰富素材，也有助于激荡EMBA/MBA学员和经济管理学科研究生、创新实践者的新质生产力思维和颠覆性创新思维，启迪智慧和创新思想火花。

本书基于实战角度，为上市公司的管理者提供一套从理念到行动的市值增长战略管理方法。 为了便于读者理解和感受，本书将前五个章节的内容提炼为“形成好思维、成就好公司、打出好价格、达成好交易、展开好行动”五个方面，并提供第六章的案例研究作为参考，帮助读者构建一套系统的实战化市值增长战略管理体系。

作者及其团队在多年一线调研及实践的基础上，特别归纳总结出一套“商业生态构建方法论”，从理论分析、方法论解析、案例研究、落地实践及未来展望等多个层次展开，系统解答了什么是商业生态系统，如何培育商业生态系统等问题，并给出相应的理论、方法和实践路径。通过对微观企业、中观行业、宏观经济三个尺度的典型案例的阐释，本书解答了如何应用此套方法论构建商业生态系统。以期能够为企业、行业和国家推动新兴产业发展提供系统化、专业化的实践指导，助力当前及未来数字经济健康、可持续地高质量发展。

知识经济时代的创业者常常面临选择的困境，无疑，“定位”成为我们最重要的一环。小到个人做自媒体账号，大到合伙开规模化公司，“定位”一旦错误，很可能导致全局的失败。瑞安·莱韦斯克的《定位选择》，以其独特的视角，帮助我们理解如何通过头脑风暴、测试和选择三个阶段，在创业之初能够快速识别和选择正确的市场，从而降低风险，提高成功率。

《重新认识谈判》颠覆了传统的非输即赢和双赢两种谈判理念，提出了全新的创造性谈判理念。书中详述了讨价还价模式、创造价值模式和关系导向模式的层次关系，探讨了如何将冲突转化为推动力，从而在竞争与合作的复杂环境中扩大双方价值点，实现有效谈判。书中提供了海量的实战案例，并分别针对3种谈判模式提出了5大策略和技巧。不但可以帮你赢得更多利益，还能助你和谈判对象建立长期战略联盟。

本书介绍了数据合规的理论及适用场景，作者探讨了数据、数据管理与纠纷解决等多方面的知识，建立了国内比较完备的数据与数据合规理论体系。对如个人信息、数据交易、数据安全公共数据、数据资产与人工智能生成等内容也进行了专门的讨论。

《逃不开的科技创新战争》探讨了科技创新在 600年间如何影响和塑造过去、当下以及未来的社会和经济制度。书中以人造黄油、农业机械化、电力、机械制冷、录制音乐、转基因作物和动物等技术创新为例，揭示了新科技如何诞生、扎根并推动制度变革。为读者提供了一个独特的视角来理解人工智能等现代技术争议的根源，将历史教训与当代问题紧密结合，为理解技术对社会的深远影响提供了宝贵的洞见。本书不仅分析了技术进步带来的经济和政治问题，还深入探讨了技术如何影响文化身份和社会秩序，为读者揭示了技术发展背后的复杂社会动力和潜在的道德困境。

本书以财政为主题，全新梳理从秦到清两千多年的中国历史。用讲故事的方式，以现代的经济理论来梳理古代中国的财政逻辑，分析历代财政得失，从田赋制度、货币制度、官营经济三方面说明中国两千余年的王朝兴衰与财政之间的关系。用经济理论解读古代制度，重新展现税赋财政的时代特点和历史发展。从财政民生角度重新划分古代中国的历史分期，展现中央王朝如何从探索税赋制度，到滥用制度杠杆，再到得心应手地利用财政实现稳定与繁荣。本书为读者提供了解古代中国统治逻辑的一把钥匙。

本书所描写的内容，是追溯从地理大发现到1840年这三百多年里，中国的开放与失败，曾经的盛世到后来的衰败而被动挨打，这个历史期间的客观得失与经验教训。全书分三个部分，第一部分试探的百年，时间从1516年到1644年，从隆庆开关到明末清初，大航海时代以来，中国也曾经生机勃勃充满了希望。第二部分是跌宕的百年，时间从1644到1735年，清朝早期的开放如何发展成中期的封闭的。第三部分是锁死在系统中的百年，时间从1735到1840年，这个时期的西方从大航海走向工业革命，而中国却关闭了大门，直到1840年鸦片战争的爆发。

本书以时间为序，从算法的雏形讲起，逐步深入，全面展现了算法从古至今的发展历程。它不仅梳理了算法发展的脉络，还总结了计算机科学史上的重要里程碑式事件和成果，以及这些成果背后那些行业大咖的贡献和故事。作者以平时的语言将复杂的算法概念阐述得清晰易懂，使这本书成为一本适合初学者入门的算法书籍。

Mariana Mazzucato argues comprehensively against the myth of a lumbering, bureaucratic state versus a dynamic, innovative private sector with remarkable original and deep research. In a series of case studies—from nanotechnology to the emerging green tech of today—Mazzucato reveals that the opposite is true: the private sector only finds the courage to invest after an entrepreneurial state has made the high-risk investments. The Entrepreneurial State reveals how every technology that makes the iPhone so “smart” was actually funded by the government—from the Internet and GPS technology, to touch-screen displays and voice-activated Siri.

Globalization: A Key Idea for Business and Society analyzes today’s process of global integration. Globalization is seen as a complex phenomenon, the drivers of which are of a technological, institutional, cultural and, not least, political nature.

The book includes a historical analysis of the rise, and fall, of the “first globalization” wave which took place between the end of the Napoleonic Wars and the Great War. The conclusion of the book provides a perspective on the current “globalization backlash”, its determinants and possible future alternative scenarios.

David McWilliams has written a brilliantly original book exploring our relationship with money and how it sustains the existence of civilisation as we know it. In Money , McWilliams aims to do for cash what David Attenborough did for the to unlock its mysteries, its limitations and its awesome power. We journey all across the world, through the present and the past, to survey the ever-evolving dynamics of money in a way that has never been seen before. We’ll go from the birthplace of money in the Middle East to where trade began along the silk road to China; we’ll explore markets from Marrakech to Wall Street . We’ll uncover the dawn of our relationship with money and track its history to more fully understand man’s current relationship with it, and its impact on the world right now. The story of money is the story of modernity.

A diverse and growing range of financial institutions and platforms—from PayPal and Venmo to WeChat, Alipay, and the brave new world of stablecoins—has harnessed new technology to disrupt the system of money and payments as we know it. Beyond Banks explains why this disruption holds out the promise of faster, cheaper, more convenient, and more secure payments, but also how it increasingly risks exposing consumers, businesses, and governments to the problem of bad money.

Dan Awrey presents ways to effectively unbundle banking from money and payments, ensure the credibility of monetary commitments, and promote the stability of this system. Awrey also envisions a more forward-looking role for policymakers in encouraging greater technological experimentation, competition, and innovation in the realm of payments.

An unparalleled practical training tool for investment analysis, On the Hunt for Great Companies helps readers move beyond using rules of thumb for companies or investment hypotheses based on broad-level pattern recognition and instead start using a more thorough approach through sophisticated empirical analysis. Readers will learn how to assess all the essential traits of a good business, including passionate management, staying power, abnormal reinvestment options, low dependency risk, and to identify emerging quality. 

As the world becomes increasingly digitised, non-fungible tokens (NFTs) offer a novel way to represent, authenticate and own unique digital assets providing new commerce opportunities for brands. Getting Started with web3 and NFTs supports professionals navigating this new field and provides guidance on operating within this space, best practices to follow and how to lead others in doing so too. This book also addresses the challenge of navigating the rapidly evolving landscape of NFTs and their impact on brands, consumers and society at large, while helping to provide new and curious consumers with advice on how best to stay safe.

With rich examples and stories, the authors show how deeply ingrained the legacy model of leadership remains and how destructive it is, causing waste and loss of human potential, stifling innovation, and ultimately resulting in what the authors call "organizational darkness." They go on to articulate a new, positive model, one that consciously seeks to do good and to make things better; that cares for people, helping them to thrive; and that mobilizes people to solve tough problems. These three elements, they argue, are the soul, heart, and mind of leadership, and activating them requires careful attention to both the personal and the organizational dimensions of leadership.

Hildebrand and Stark provide insight into how those who thrive push themselves to evolve and master skills for meeting the challenges their companies face, and how they navigate the inevitable personal and organizational crises of corporate life as performance waxes and wanes. This invaluable roadmap for personal growth yields insight needed for navigating crises such as: criticism by stakeholders; when leaders are at the greatest risk of stagnation and firing; and when aversion to risk is likely to turn into a weakness. It provides the foundation for both rookies and seasoned leaders to gain self-insight and self-confidence and unlock both higher individual and corporate performance.
 

This compilation of wisdom and practical habits from Novak's life and from some of the most successful leaders in the world—CEOs from many industries, military and political leaders, sports greats, experts, and coaches is your active learning practice manual. Chapter by chapter, Novak and his all-star roster of leaders share how they've climbed to the highest levels in their fields. Through stories of wins and losses, missteps and miracle saves, challenges tackled, and problems solved, Novak shows you all the ways, big and small, that you can become an active learner. 

Pack your bags for the transformational quest of leading a fast-growth organization in The Journey to CEO Success. Distilling more than 20 years of experience coaching visionary leaders, executive mentor Patrick Thean identifies seven essential practices that have enabled Michael Praeger to transform AvidXchange from a startup into the billion-dollar public company it is today. This book blends compelling real-world stories with battle-tested tactics to equip entrepreneurs and CEOs to thrive.

This book is a compendium of the international agreements, regulatory advancements, and current practicum to inform a 360-degree viewpoint of the organizations, frameworks, and stakeholders that shape the evolving landscape.

The book provides insights, discussion, and topical briefings as a side-by-side reader to accompany the rise of ESG and sustainability in business and the markets. You will learn about the origins of sustainability in treaties and policy, the differentiation of ESG, sustainability, and social responsibility, and the emerging trends. Readers will examine the respective roles of the corporation, the financial and investment sector, the international bodies, the business interest groups, the NGOs and the philanthropic community.

The HBR Guide to Leading Through Change provides the practical tips, research, stories, and advice you need to understand, communicate, and implement change effectively, no matter the size or scale of the challenge you’re facing. You'll learn to: Improve your odds of success, Communicate a shared vision, Keep going, even amid lags and setbacks, Deal with naysayers and roadblocks, Build trust and resilience on your team, Make a lasting impact. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

In the Ninth Edition of the bestselling Marketing Plans, a team of celebrated marketing strategists and educators delivers a fully up-to-date version of the leading marketing planning textbook, integrating the latest digital marketing trends. In the book, you’ll find a proven, start-to-finish approach to planning your firm’s marketing, complete with brand-new content on digital and sustainable marketing.

The authors include best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer relationship management. They also provide a step-by-step process for developing marketing strategy, including methods to create powerful, differentiated value propositions. You’ll discover how to prioritise marketing efforts on the segments and strategies that deliver the greatest returns, while learning from industry leaders on how to embed world-class marketing within your organisation.

Drawing from cutting-edge research and real-world applications, The AI Edge lays out a step-by-step roadmap to sell more with an AI-powered sales strategy. Written by Jeb Blount and Anthony Iannarino―two of the world’s most prolific sales trainers and authors―this book demystifies AI and demonstrates its potential to give you more time to leverage your human advantage and build deeper relationships and winning solutions that give you a leg up over the competition.

From start to finish, this book covers all the practical, real-world use cases of AI that sales professionals need to get more time to sell more. Readers will learn how to automate boring, repetitive tasks, perform extensive analytics and research, build pipeline, craft powerful and unique messaging to stand out from the crowd, and shorten the sales cycle. Prompt engineering tips and tricks are also included to help you get the best possible results from generative AI right out of the gate.

In Purpose-Driven Pricing, the authors masterfully demonstrate how pricing can be a powerful tool for good. The book weaves together theoretical insights and practical wisdom, making this book an indispensable resource for marketers, strategists, NGOs, and entrepreneurs. This book is a must-read for any manager looking to align profit with purpose, offering innovative strategies that resonate deeply in today's socially conscious society.

This updated edition includes a new framework for L&D consulting with advice on how to embed social and digital learning, artificial intelligence, blending learning and how to design more effective, efficient, engaging and enjoyable learning within your organization for improved employee experience and performance. The book also provides guidance on identifying learning needs in an organization, gathering evidence to engage stakeholders, evaluate and measure the effectiveness of learning and align L&D strategy with the overall business strategy. 

Packed with engaging stories, practical tools, and insights from a seasoned leader determined to revolutionize corporate culture, this book is an essential resource for business managers, executives, entrepreneurs, and anyone aspiring to infuse their commercial endeavors with ethical principles. The Ethical Imperative is more than a book—it's a movement towards the next phase of corporate evolution.

Tribalism is our most misunderstood buzzword. We’ve all heard pundits bemoan its rise, and it’s been blamed for everything from political polarization to workplace discrimination. But as acclaimed cultural psychologist and Columbia professor Michael Morris argues, our tribal instincts are humanity’s secret weapon.

Weaving together deep research, current and historical events, and stories from business and politics, Morris cuts across conventional wisdom to completely reframe how we think about our tribes. Bracing and hopeful, Tribal unlocks the deepest secrets of our psychology and gives us the tools to manage our misunderstood superpower.

Artificial intelligence (AI) is a powerful general-purpose technology that is reshaping the modern economy, but misperceptions about AI stand in the way of harnessing it for the betterment of humanity. In Thrive, Ravi Bapna and Anindya Ghose counter the backlash by showcasing how AI is positively influencing the aspects of our daily lives that we care about most: our health and wellness, relationships, education, the workplace, and domestic life. In the process the authors help explain the underlying technology and give people the agency they need to shape the debate around how we should regulate AI to maximize its benefits and minimize its risks.

Writing, Presenting, and Communicating with Confidence is filled with practical advice from HBR experts that can help you answer questions such as: How can I prepare for the most difficult conversations? What can I do to improve my writing? What strategies can I use to overcome my anxiety about public speaking? How can I boost my presence and influence through persuasive communication?

Writing, speaking, and communicating with confidence can be intimidating. This book gives you the tools to stand out and deliver your message more successfully.

《经济学家，请回答：理解当今世界的 90 个经济问题》由诺贝尔经济学奖得主罗伯特·索洛发起，向 90 位世界主流权威经济学家提问。回答者包括 31 位诺贝尔经济学奖得主、金融界重要人物及顶尖高校的校长与教授。书中问题涵盖经济活动具体层面，如生产率下降与教育回报等关系，以及宏观经济政策方面如美国金融监管、欧元区政策制定等。每篇问答搭配知名摄影师玛丽安娜·库克所摄回答者肖像，兼具思想深度与审美价值。

40年前，印度在风雨飘摇中开始经济自由化改革，如今已成为世界衰退大趋势下仍旧坚挺的新兴经济体。今日的印度拥有世界最大规模且结构年轻的人口、发达的科技、日益庞大的中产消费群体和逐日膨胀的乐观野心，然而在沸腾的表象之下隐现着不可持续的危机：商业巨头垄断着经济成果，被落下的普通人无力改变贫穷且无望的生活。政治与商业的共生曾促成印度的经济奇迹，一度作为发展润滑剂的腐败，现在却侵蚀着本已锈迹斑斑的国家机器和每个人的生活。

身为资深财经记者与政策分析师，詹姆斯·克拉布特里在担任《金融时报》驻孟买分社社长的5年间，长期跟踪和独家采访众多政商要人，从世界上最昂贵住宅的空中露台到贫困村庄尘土飞扬的大规模政治集会，全方位呈现一个处在转型风口浪尖的分裂社会，以及它未来对整个世界的重要意义。

本书是全球经济史研究领域顶尖学者哈罗德·詹姆斯的新作。在这本书中，作者展示了过去200年全球化及其转折点的新历史。研究了这段时间内发生的七次经济危机——19世纪40年代末、1873年同时发生的股市震荡、第一次世界大战时期、大萧条时期、20世纪70年代、2008年全球金融危机以及最近的新冠肺炎危机——他展示了其中一些危机最终如何推动市场朝着劳动力、商品和资本市场更加跨境一体化的方向发展，而另一些危机则推动了实质性的去全球化。

本书还考察了一些关键的思想家，他们的著作塑造了我们对每一次危机的理解：1848年的马克思和恩格斯；19世纪70年代的威廉姆·斯坦利·杰文斯、里昂·瓦尔拉斯和卡尔·门格尔；第一次世界大战期间的德国财政部长卡尔·赫弗里希；大萧条时期的凯恩斯；上世纪70年代的弗里德曼和哈耶克；2008年的本·伯南克；2020年的拉里·萨默斯和拉杰·切蒂。

作者斯科特·帕特森是财经新闻界的“诺贝尔奖”——杰拉尔德·勒布奖（Loeb Breaking News Award）得主，从业近20年，他一直关注危机风险对金融投资的影响。新冠疫情期间，“黑天鹅之父”塔勒布领衔的环宇资本以5000万美元押注狂赚30亿美元，顶级对冲基金经理比尔·阿克曼以2600万美元押注最终获利36亿美元……而这并不是他们第一次快速嗅到风险并从中赚大钱。

放眼整个金融界，也并非只有他们洞悉获利的秘诀。作者以比尔·阿克曼为引子，以塔勒布、斯皮茨纳格尔、索内特等灵魂人物为主线，讲述了他们的投资思想及职业成长史，以及他们在2008年金融危机、2010年闪电崩盘、2015年股灾、2020年新冠疫情等危机之下的投资实践。并且，针对当下及未来可能面临的危机，如极端天气、大流行病、转基因技术等，进行重点探讨和前瞻性预测。

《北欧可持续投资之道》从全球可持续发展需求切入，结合北欧社会背景，阐述当地借助立法、政策及企业责任推动可持续投资。这在北欧不只是道德选择，更是具竞争优势的投资策略。通过分析环境影响、气候风险与公司治理，投资者可识别抗风险强的企业，借全球趋势把握新机遇，实现投资回报增长，凸显北欧在该领域的前瞻性。书中亮点是列举挪威政府养老基金应对气候风险、荷兰养老基金评估水资源风险等投资机构实例，为全球投资者提供参考，强化北欧引领地位。本书既是可持续投资著作，又是实操手册，为兼顾责任与盈利的投资者提供策略，其北欧经验对全球极具启发。

“挣第一个百万美元通常被认为是最难的，因为你不知道如何去做，也不知道自己是否能做到。一旦你赚了100万美元，你就知道你能做到，甚至知道如何去做。这就是为什么一个白手起家的百万富翁如果因为一个不幸的事件失去了他所有的钱，他还可以再次成为百万富翁。” ——作者 (美)高塔姆 拜德

价值投资不仅仅是一种在股票市场上获得成功的系统。它也是一个智力工具，可以帮助我们更深入地了解世界。在本书中，价值投资者高塔姆·拜德从其广泛的阅读中构建了一套结合了实践方法、自我修养和商业智慧的全面价值投资哲学。他借鉴了沃伦·巴菲特、查理·芒格和本杰明·格雷厄姆等投资大师以及其他学者的研究成果，巧妙地将他从许多大师那里学到的经验融汇在一起，并详细说明了它们在商业、投资和决策领域的实际应用。

作者忻榕是中欧国际工商学院管理学教授、拜耳领导力教席教授、欧洲事务副教务长、《商业评论》创刊主编。管理者在组织中会遇到各种各样的实际问题。面对各种工作场景，哪些组织行为和实践是有效的？哪些是无效的？通过对组织行为学经典理论的系统性解读，并配以中国企业实践的最新案例分析，本书不仅阐述了管理者会遇到的实际组织问题，而且提出了相应的建议，这些建议基于大量严谨的研究成果，具有很强的现实意义。全新修订的第2版对第1版进行了重要扩展和更新。每一章都更新了近年来的最新学术研究成果，全书涵盖了组织行为学领域的诸多最新理论观点和最佳企业实践。此外，本书还增加了关于管理冲突与谈判的新章节，并且增补了关于创造力、创新和组织变革等方面的内容。

本书上一版在2009年出版。时光荏苒，白驹过隙，这十多年来发生了很多事情：数字时代来临了，新的组织形式不断涌现，老品牌谢世了；新产品上市；新思想普及。市场营销领域也发生了很多变化，人、企业、经济都变了。本书是一本不可多得的营销用书，其中闪耀着的经营智慧，涉及营销研发创新、营销战略、营销思路等各个领域。作者从营销的本质讲到营销战术研发，再到营销推广、客户质量、市场细分、定价分销、生态链协同等，用营销的视角把企业运营的本质串联起来。

多数人常沉迷于英雄式领导者，然而并非人人想成为此类角色。更多的人希望在不牺牲自身利益的情况下，保持正义、履行责任。一味的利他或牺牲自我并不能保证人持续的努力，相反，利己与利他并行的复杂动机，才是推动事情往正确方向发展的关键所在。本书向我们展示了一种普遍存在却常常被忽略的“沉静领导之道”。这种方式乍看起来“步调缓慢”，却被实践证明，是使一个组织乃至整个世界得以改善的“快途径”。 本书展示了诸多沉静型领导者的故事：有执掌公司生杀大权的CEO，也有公司核心圈之外的中层领导，还有企业一线的销售人员、非营利机构的志愿者。领导之道并非CEO的专属，每个人每天都会碰到领导的问题。

作者是科特国际管理咨询公司的联合创始人，33岁就成为哈佛大学终身教授，是与德鲁克、迈克尔·波特、克里斯坦森齐名的管理大师，被誉为“变革领导力之父”。本书内容是基于作者40年的深入研究，为我们揭示了领导力并非天生，而是一种可以通过学习和实践不断提升的能力。本书将帮助你识别变革中的潜在阻力，教你如何一步步构建愿景，激发团队的潜力，共同迎接每一个挑战。书中提出的变革八阶段模型，不是冰冷的理论，而是经过实践检验的行动框架。它告诉我们，从营造紧迫感开始，到将变革固化于文化之中，每一步都至关重要。这不仅是一本书，更是一份行动的蓝图，引导我们在复杂的管理环境中找到清晰的路径。

“现代化管理一定要与一个民族的性格特征及当地的文化紧密联系起来才会产生功效。中华民族是一个有着五千年历史的民族，古人流传下来的民族文化博大精深，因此，中国的团队形成了自己的特殊性。” ——作者 曾仕强

曾仕强教授在本书中以中国传统文化为背景，从中国人的人情世故出发，在团队领导、中层、员工三个层面进行阐释，讲述了如何处理对上、对下、对平级的复杂关系。其中，领导是队伍的核心，干部是队伍的支柱，员工是队伍的基石，三者可以互相支撑、良性互动。本书不仅分析了如何带队伍，同时指明了如何扮演好团队中的不同角色。扮演好自己在团队中的角色，才能在复杂的团队关系中游刃有余。

书中首度凝结与公开了田涛40年管理智慧和持续思考。田涛以华为公司为样本，以25年对华为深度洞察积淀为源头，从企业内部的视角解读企业组织基于悖论的进化史。本书揭示了任正非企业管理哲学的主经脉，也揭示了华为一路逆熵成长的密码。书中田涛原创性提出了悖论管理体系，全书可以用“一个概念、两条主线、四个机制”来概括，“悖论”概念是全书的逻辑起点，二元悖论下组织演化的两个方向——进化与异化是全书一明一暗的两条主线，复制、学习、动力、代谢则是推动组织进化的四大机制。

近年来，全球电动汽车业风起云涌，中国企业出海成为焦点。然而，早在十几年前，国产自主品牌吉利就积极布局，卡位全球汽车市场，成为拥有沃尔沃、路特斯等国际品牌的中国企业，也成为拥有多个上市公司的中国民营车企。 随着中国汽车工业进军全球，吉利也成为中国拥有全球竞争优势的汽车企业之一。 本书用10堂管理课描绘了中国汽车工业标杆企业吉利集团的发展轨迹，深度剖析吉利的多次战略转型，探寻其从低成本到高价值创造的发展路径。借助这一典型案例，为中国的中小企业，尤其是处于不同发展阶段的制造业企业，提炼10条富有实操性的战略升级与落地路径。

本书融合了经典的国际化理论与最新的中国企业实践，从中国企业出海的痛点、难点问题出发，梳理了大量真实案例和前沿研究，提出了系统框架和工具方法，并把数字化赋能企业出海策略贯穿其中。作者在总结全球战略的三大悖论与三大创新之后，提出了新概念—“全球化新蓝海战略”，这是对出海全局的前瞻性洞察和分析。本书有助于中国企业家形成系统的出海思维，掌握经营管理所必备的底层逻辑和方法技能，为全球化的实践创新积蓄能量。

本书是一部深入剖析全球创新中心——肯德尔广场的著作，作者罗伯特・布德里通过丰富的历史资料资料、详尽的人物访谈和案例分析，讲述了肯德尔广场从一片沼泽地发展成为世界创新高地的历程。书中详细描述了肯德尔广场20世纪初工业繁荣及后续在人工智能、生物技术等领域的创新突破。本书还讲述了肯德尔广场的创新文化，包括其对“硬科技”的关注，以及如何通过长期的研发和创新，解决能源、环境等重大问题。本书不仅是肯德尔广场的创新史，更是对全球创新生态系统的深刻反思。

人才盘点是整个人才管理体系中的连接器和驱动轮。它已经成为GE、IBM、福特、强生、联想等一大批全球优秀企业的最佳实践。本书为《人才盘点》的第3版，侧重介绍了建设强有力的组织与人才管理机制，突出组织盘点，定义了潜力的评价指标体系，梳理了从战略到组织盘点到人才盘点再到人才战略（选用育留）的体系，并且站在CHO的角度，探讨了如何通过人才盘点撬动组织变革、借势建设强有力的组织。作者还结合近5年的咨询实践，增加了如何开好人才盘点会等内容；增加了越秀地产的人才盘点实践案例。

在复杂多变的数字经济时代，依赖过往经验难获成功。众多企业经营者和管理者虽意识到数字变革的威胁与机遇，渴望转型升级，却缺可信框架。数字化转型绝不仅仅是技术的变革、发展及推广应用，转型是新型生产关系与新质生产力重新适配的过程。落实到微观层面，具体到企业策略，其主要意味着新的更具活力的商业模式的产生，据此企业才能在竞争或竞合中取得优势。本书阐述了六个驱动数字化转型的关键问题，帮助经营者和管理者清楚地认识到，在不断扩大的数字化商业版图中，他们现在在哪里，可以往哪里去，需要做些什么。书中提供了一个简洁而强效的框架，作为数字化转型的工具，它经过了全球许多公司高管团队的实践检验。书中明确提出了四种数字化商业模式：供应商、全渠道、模组厂商、生态驱动。

1967年，库隆布创立了至今仍火爆全美的连锁超市——乔氏超市，并一直经营到1988年退休。凭借清晰的目标受众设定，库隆布靠国际进口的优质葡萄酒打开市场，之后靠出售健康食品将乔氏超市的规模及业绩推向更高的高度。目前，乔氏超市再美国40个州拥有500多家门店，是美国人心中的“最佳超市”。

本书是一本关于创业和企业发展的实践指南，作者以时间为主线，分享了他创立乔氏超市，并另辟蹊径将其发展成为一家备受欢迎的零售连锁店的经历，以及从挑战现状和重新思考商业运作方式中学到的经验教训，包括打造自有品牌、大力开发明星爆款产品、低SKU策略等。

小到日常出行的交通工具选择，大到去除司法顽疾的举措设计，个人生活、企业管理、公共政策无不面临着技术变革、大流行病、贸易政策调整等未知因素和风险，如何在不确定的情况下有效解决问题，成为新时代企业和个人保持竞争力的关键。

继《所有问题，七步解决》大获成功后，查尔斯和罗伯特推出续作《六个方法，解决难题》，引入一种全新的动态行动策略——成为不完美主义者。他们在麦肯锡经典的“七步问题解决法”的基础上，结合30年的实战经验和50个新案例的分析，进一步提出不完美主义者所运用的6种相辅相成的核心思维方法——对问题的方方面面始终保持好奇心、像蜻蜓一样多角度观察问题、关注当下行为、从截然不同的领域汲取想法、不完美主义、理性展示和感性讲述。综合运用这六种方法，我们可以辨明并解决任何在不确定情况下有待解决的问题。

本书收录了吴晓刚教授2010年以后单独或与他人合作发表的研究成果，涉及教育与收入关系、中国户籍制度与社会分层、中国城市的就业流动与收入不平等、中国城市中的性别收入不平等、生育率下降与中国男女教育的平等化趋势等内容，定量研究方法贯穿始终，是作者有关社会分层与流动的阶段性研究成果总结。本书每章围绕一个特定主题展开，给出了对这些主题进行分析时所采取的具体步骤和操作指南，详细展示了定量研究方法的特点。

《心理学与生活》是心理学导论类教材的典范之作，半个多世纪以来，在全世界心理学界一直享有盛誉。我国心理学界许多教师多年来一直将本书作为教材或主要教学参考书，北京大学自1990年起就一直采用本书作为普通心理学课程的教材。历经弗洛伊德・鲁赫、菲利普・津巴多等知名学者的修订完善，此版在保留精华的基础上，融入最新研究成果与时代发展趋势。全书共16章，涵盖了心理学的各个分支领域，既有心理学的基本原理、研究方法、生物基础、感知、意识、注意、言语、智力、认知过程等基本理论知识，也有学习、记忆、情绪、动机、人格、毕生发展、社会心理、心理障碍与治疗等具体应用板块。以深入浅出的语言阐释专业概念，搭配丰富实例，兼具科学性与趣味性。

为何有的学者在从事研究活动时更加成功？研究者可以参加哪些活动来提升自身和其他人的研究质量？英国谢菲尔德大学管理经济学讲席教授唐 J. 韦伯以专家的视角，汇编了无数备受尊敬的“过来人”的心得体会，即来自不同大学的不同研究环境的优秀学者的经验与反思，并结合自身几十年来的经历、观察、听说或采用过的公开或未公开的实践，从实际出发总结出了100条实用建议，旨在指导学术研究者产出更高质量的研究成果，并在未来实现更大的目标：有目的地共同提升社会研究成果的质量。本书为一本开创性学术指南，涉及了一个在众多研究方法类著作中从未被过多讨论的领域：如何增强学术研究者的研究潜能和成就。

“中国历史与现实有些骨子里最深层的一些东西并没有变，我们总能在当代看到前朝甚至前前朝的影子，到了某个节点上，总能感觉到似曾相识的一幕，似乎并没有跳出历史循环的怪圈。我想这也许是我们学习秦汉史的意义所在，我们要知道这一切是从何而来。” ——作者 秦晖

本书以作者在清华大学讲授“秦汉史”课程为蓝本，增加了近年来不断发现的考古资料，几经整理修改而成。不同于最初的课堂录音，此次成书比录音记录多出近一倍内容。不同于传统的断代史著述，本书略于政治史，而从纵（时间上的周秦、汉唐对比）横（空间上的秦汉与罗马帝国对比）两个维度来探讨秦汉帝国那套政治经济制度和观念的由来，以及它们在秦汉以后的影响。

本书是一本将国际政治与历史叙事相结合的人文思想著作。在过去的三个世纪里，西方世界崛起并主宰了地球，科技、经济、文化全面领先亚非拉诸国，更鼓励世界其他地区追随他们的生活方式和思想。然而，在千年之交，面对经济停滞和内部政治分裂，西方世界发现自己开始衰落，像极了当年的罗马帝国。在本书中，政治经济学家约翰·拉普利和历史学家彼得·希瑟利用罗马帝国的历史重新思考和演绎当代西方的危机状态，从新奇的角度，用独特的案例分析探讨了罗马和美国不可思议的相似之处和差异，解构了西方文明如何迎接挑战，获得新生的思路。

《看不见的中东：深入日常生活的中东之旅》从独特视角展现中东。作者避开政治等热点，以日常生活视角，通过住进中东家庭，参与各类日常活动，呈现鲜活丰富的中东。作为女性，作者凭借亲和力，以“沙发客”方式罕见地从女性视角聚焦中东女性群体及相关权益问题。在四年“高难度旅行”中，作者克服诸多困难，记录问题，深入解析中东历史等。

四十年来，西蒙·沙玛先生在文学创作、艺术鉴赏、社会分析和历史研究等领域一直走在世界前沿。他不仅是一位多产的畅销书作家，还是世界上许多著名出版商、报纸、期刊的获奖专栏作者，更是引领人类思想的启蒙者。

在本书中，西蒙·沙玛先生亲自挑选了自己发表在各种媒体的杂文，组成一个文化散论的合集，时间横跨四十年，涵盖欧洲历史解析、文化名人和文化现象的评议、美食和生活小事的思考，并且首次披露了他幼年时期的生活状态、成长经历和趣事。

比尔·盖茨在商业领域创造的辉煌早已广为人知。20 岁的他离开哈佛大学，创办了一家日后成为行业巨头的软件公司，改变了整个世界的工作与生活方式。这位亿万富翁随即将注意力转向慈善事业，致力于应对气候变化、全球健康和美国教育领域的重重挑战。

这本书并不是比尔·盖茨对微软公司光辉岁月的追忆，也无关盖茨基金会的诞生或技术的未来。这是一个传递着人性温度的个人故事，你将从中看到比尔·盖茨如何成长为今天的他，了解他在童年及青少年时期的激情与志向。出现在这个故事中的，有他严于律己的外祖母和胸怀大志的父母，有他最初的深厚友情和挚友的遽然离世，有他试图融入周遭社会的苦苦挣扎，有他在一个新时代即将到来时对代码和计算机世界的奇妙发现，也有他从少年时便开始的对人生之路的探索与追寻。

Beginning in 1940, massive public investment generated breakthroughs in science and technology that first helped win WWII and then created the most successful economy the world has ever seen. Private enterprise then built on these breakthroughs to create new industries -- such as radar, jet engines, digital computers, mobile telecommunications, life-saving medicines, and the internet. Jonathan Gruber and Simon Johnson tell the story of this first American growth engine and provide the blueprint for a second. It's a visionary, pragmatic, sure-to-be controversial plan that will lead to job growth and a new American economy in places now left behind.

In Left Behind, Collier examines how the assumption that any impoverished area will find a way to progress through market forces has devastated nations all over the world. With keen insight, he draws lessons from such disparate fields as behavioral psychology, evolutionary biology, and moral philosophy to explain how we can adapt to the needs of individual economies in order to build a brighter and fairer global future.

Fintech touches every part of our lives, from cashless economies to crypto, and even our climate. Fintech Wars delves into one of the world's most lucrative and fast-growing sectors. Featuring interviews with generational founders including Reid Hoffman (LinkedIn), Nigel Morris (Capital One), and Martha Lane Fox (Lastminute.com). As the founder of a digital bank, James da Costa is a fintech insider. He draws upon his network and first-hand experiences to offer a fascinating look into the intricacies and motivations behind building billion-dollar disruptors. Step into the fascinating, unpredictable and inspiring world of fintech.

This book explores why inflation surged globally in the 2020s, where we are heading and what lessons we can draw from it. Following a decade of too-low inflation, inflation suddenly surged in 2021–22 to its highest levels in 40 years in the US and Europe. The book introduces a simple economic framework and adopts a global perspective to compare the inflation experiences across the US, Europe, and Asia. Among the key questions the authors tackle is: 1) why the West suddenly experienced surging inflation when their central banks had been fighting too-low inflation in the 2010s, 2) why so few economists saw the inflation resurgence coming, and 3) why China now faces deflation.

The leaders we need to solve our complex, unprecedented problems can only be developed in the workplace, and they require personal transformation, not just some new leadership skills. The second edition of Jennifer Garvey Berger's influential Changing on the Job explains the advanced perspective, maturity, and personal evolution leaders need to make a powerful difference in their organizations and in the world. The book offers practical tools and deep insights based on adult development theory to help leaders turn their greatest challenges into growth and personal transformation. Berger explains the four predictable stages of leadership maturity and wisdom, and how to accelerate growth toward the third and fourth stages. Whether you're a seasoned leader or an emerging coach, Changing on the Job is a roadmap to cultivating courageous, wise, and steady leadership in an uncertain world.

This practical playbook helps CEOs and other key leaders reduce the risks and see through the overwhelming complexity of a major change in organizational strategy. Unlike many other books on leading change that focus narrowly on overcoming resistance, The CEO Playbook for Strategic Transformation offers a comprehensive framework involving 4 major tasks for leaders: 1) Establish and Communicate the Urgent Need; 2) Engage Stakeholders; 3) Mobilize the Organization; and 4) Develop Organizational Agility. Leaders who guide their organizations through these stages are far more likely to succeed than those who lack a playbook. Professor Scott Snell shares insights based on years of experience working with organizations undergoing change. He also provides a set of self-assessments, frameworks for action, and interventions to help senior leaders succeed at their most challenging and important task.

In Burnt Out to Lit Up: How to Reignite the Joy of Leading People, veteran executive and renowned business leader Daisy Auger-Dominguez delivers an insightful and inspiring guide for managers seeking to get out of survival mode and reignite their inner fire for their work. The author offers a no-nonsense love letter for all modern-day managers, showing you how to find the drive and passion you need to demonstrate care for your team, skillfully navigate interpersonal and organizational challenges, and consistently support your people. Every chapter is a deep dive into the art and science of leading people effectively as the world―and the workplace―change around us. You’ll find personal anecdotes, research-backed insights, case studies, and battle-tested strategies you can deploy immediately for powerful and measurable results.

What sets the world’s most successful founders, entrepreneurs, and business leaders apart? It’s not superhuman intelligence or visionary ideas. It’s something more fundamental: their relationship with uncertainty. In an unpredictable world where most people are blown off course by unexpected events, top performers have mastered the art of not only navigating uncertainty but thriving in it. 

In Mastering Uncertainty, investor and serial entrepreneur Csaba Konkoly and award-winning business author Matt Watkinson reveal the shortcomings of conventional business thinking and introduce the transformative power of a "probabilistic" mindset. Instead of seeing uncertainty as a source of fear, this approach turns it into an exciting advantage, offering new possibilities and opportunities.

Selling your business is not just a financial transaction—it’s a deeply personal and emotional journey that could significantly impact your financial future, personal satisfaction, and legacy. For most middle-market owners, this is a once-in-a-lifetime event. In this book, David McCombie draws on his decades of experience negotiating billions in deals to provide you with both the art and science of selling a mid-market company. You’ll gain insights into the overall timeline, mechanics, and strategies of a deal, learn how to interpret and compare offers, and discover effective negotiation tactics and the psychology behind them. You’ll also find actionable steps to increase your business's value and sellability today, regardless of when you plan to exit.

The success or failure of an entrepreneur, a business, or any organization, in fact, does not depend on whether they take risks or not. It lies in how well they understand those risks. Success often requires taking one or two risks. Risk is not just about being risky and having a casual attitude towards responsibility. It involves a broader understanding, including the level of risk in a decision, how to reduce it, and the difference between short - term and long - term risk. Based on fifteen years of researching and interviewing leaders, such as the founders and chief executives of some of the world's largest businesses, journalist Graham Ruddick has discovered that a crucial trait for leaders to achieve success is their understanding of risk.

Project Management Step by Step is a practical guide to project management. It leads readers to understand how to set up, execute, and successfully deliver a project. The book adopts an accessible step-by-step approach and provides actionable tips and advice. The covered content includes: the basics of project management and how to manage well; defining the purpose and content of a project; creating a comprehensive, practical, and manageable project plan; ways to proactively solve common problems and manage risks; Agile management and its position in project management. The new edition adds a brand-new chapter on Agile, provides more guidance on handling project problems, and includes downloadable templates available online.

Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. Generative AI for Marketing is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era.
To succeed in leveraging AI, organizations must look beyond practices that were established before the AI era. This book elucidates the evolving role and needs of Generative AI in marketing, providing a blueprint for businesses to thrive in an ever-evolving business landscape by achieving the agility and adaptability needed to sustain growth with AI.

Businesses need to do more than sell to customers―they need to help them live their best lives. This superior experience is what customers expect and deserve from companies. With insights into how companies can become structurally and systemically predisposed to deliver exceptional experiences, the authors draw on real-world practice and examples from customer experience “outliers”―companies renowned for consistently improving their customers' lives. The Customer Excellence Enterprise is for everyone who needs to elevate the customer experience to a fundamental revenue accelerator and value driver. With this fresh perspective on customer-centricity, companies can address the persistent disconnect between their customer-first claims and an often disappointing reality.

Five Generations at Work: How we win together, for good explores how to maximise the dynamics of our generational diversity to create more collaborative and competitive organisations. An energising and pragmatic read, this book unpacks six years of research and work with organisations and individuals who are taking progressive action to lead from lenses versus labels, evidencing the value of generational diversity. Importantly, it stands out because it was written for every generation – for students, first career movers, founders, managers, leaders and board members. Above all, this book is a call to action to us all. When humanity is being challenged by the forces upon us, from climate, to geopolitics, to technology, we need to draw on the strengths of every generation for sustainable and systemic change for good.

Integrating over 60 years of research and development, this essential guide to group communication and participatory decision-making is an international bestseller.

The Art of Focused Conversation, a core component of the Technology of Participation (ToP) methodology by The Institute of Cultural Affairs, is vital for facilitators aiming to lead effective conversations and foster collaboration. The fully updated and revised edition offers valuable content. It provides preparation and guidelines for tough talks and focused conversations. It details the ORID framework for wise group decisions. It also analyzes ToP's structure based on phenomenology and supported by science. New sections cover key areas, along with 125 adaptable sample conversations. 

Research says that 70% of managers avoid having difficult conversations. This leads to poor decision-making, a cynical atmosphere that rots communication, and people competing rather than collaborating. Avoiding difficult conversations saps our energy, keeps us feeling stuck and blocks positive outcomes.

Read Now We’re Talking to overcome the obstacles that stop you from having a difficult conversation and use ‘authentic dialogue’ tools so you can move from avoidance or breakdown to breakthrough. You will learn how to use the Four Secrets to better tackle the conversations you dread most, 'find your ground' and prepare for a difficult conversation, 'build a bridge' and create rapport, 'read the room' and intervene effectively, and 'hold space' and navigate conflict.

Artificial Intelligence (AI) is revolutionizing the way we learn, work, and think. Its integration into classrooms and workplaces is already underway, impacting and challenging ideas about creativity, authorship, and education. In this groundbreaking and practical guide, teachers will discover how to harness and manage AI as a powerful teaching tool. José Antonio Bowen and C. Edward Watson present emerging and powerful research on the seismic changes AI is already creating in schools and the workplace, providing invaluable insights into what AI can accomplish in the classroom and beyond.

Growing up in poverty in the 1950s, Kishore Mahbubani expected to become a common textile salesman after finishing high school. Instead, a government scholarship sent him to the University of Singapore, and four years later he found himself in the country's Ministry of Foreign Affairs. Meanwhile, almost none of Mahbubani's cousins, scattered around the world after India's brutal partition, from Guyana to Hong Kong, China, would complete university. In Living the Asian Century, Kishore Mahbubani vividly chronicles his own life going from a poor childhood in a multiethnic neighborhood to an illustrious diplomatic career that led him far from Singapore to the United States. Along the way Mahbubani has become one of Asia's most widely known commentators and spokespeople, with a unique perspective that straddles India, China, and the West.

The book elaborates on the challenges posed by the rapid expansion and proliferation of barely understood technologies and industries with the potential to disrupt core areas of commerce and business, as well as the opportunities presented by the same dramatic shift. It discusses the exposure of our most vital and critical infrastructures to these emerging technologies and talks about the network, cloud, and supply chain security issues that will arise for future businesses, both large and small.

For pharmaceutical companies to innovate, the pricing of their products needs to reflect the product value, resources invested in production, and risks, serving as an incentive. To ensure that patients in need around the world can reasonably access new drugs and treatments, affordability is of great significance. So, how can this dilemma be resolved?

This question is crucial for all stakeholders. This book summarizes various global approaches to solving this dilemma and explores new trends.

If you have an interest in taking business as a career, whether it's studying economics, becoming an investment professional, going to business school, or learning about consulting, sales, product management roles, etc., this book is for you.

It covers aspects such as what the work is like, the pay scale, the exit opportunities, the lifestyle and working hours, along with the author's personal views on the pros and cons of each career. The book aims to give you the insider information, with candid analysis based on the perspectives of those who have actually worked in these roles.

本书具体讨论了凯恩斯学派、货币学派、新古典学派、实际经济周期学派、新凯恩斯学派、后凯恩斯学派、奥地利学派等七个主要的竞争性学派的核心原则以及政策含义，讨论了与新宏观政治经济学和经济增长研究的复兴相关的重要发展。本书中文版已再版多次，被不少高校列为经济学专业教材，为学习宏观经济学的必读书目。此版本影印有英文版所附1300多种出版物的参考文献，其中特别标注了推荐读者进一步阅读的重要书目。

本书是解读中国经济的经典之作，以中国经济的真实轨迹为叙述主轴，系统地回顾中国在改革和发展过程中取得的各项成就，面临的主要经济、社会问题，并探讨其原因与解决问题的办法。

新版除了对数据资料做大幅更新，还分析了当前世界百年未有之大变局产生和加速演进的原因，聚焦于未来中国应如何保持定力，以成功驾驭百年变局，进而实现中华民族的伟大复兴；解读了中国式现代化、高质量发展、新质生产力等新时期关键词，探讨了进一步全面深化改革的路径和方向；此外，针对近期关于中国经济的各种悲观论调，进行了有理有据的剖析和辩驳。

本书认为，金融正以三种方式重塑经济：第一，金融化创造了过多的金融中介——各式各样的金融产品并未贡献经济价值，它们仅仅是金融从业者榨取资源的工具。第二，企业越来越多地将资源投入到金融领域，减少在核心业务上的投资，这一方面削弱了资本与劳动的依赖关系，减少了企业对劳动力的需求，另一面则使企业高层的薪酬一路飙升。第三，金融化削弱了原来社会结构中共同承担风险的组织。本来由工会、大型企业、政府承担的就业保障、退休福利、医疗等保障等越来越少，压力转移到家庭身上，导致人们只能通过市场化的金融服务获得这些保障。

美国四大指数基金“先锋（Vanguard）、道富（State Street）、富达（Fidelity）和贝莱德（Black Rock）”控制着标准普尔500指数公司超过20%的投票权。四大私募股权基金“阿波罗（Apollo）、黑石（Blackstone）、凯雷（Carlyle）和KKR”，积累了2.7万亿美元的资产，通过完全接管上市公司，使它们摆脱公开披露和监督。过去几十年里，这种悄无声息的聚积代表了美国经济运行方式的巨大转变。本书揭示了金融与政治危机背后的复杂动态，深入探讨指数基金和私募股权基金在美国经济与政治中的作用及影响，分析其如何通过规模经济集中财富与权力，进而引发“少数者问题”，并提出了相关政策建议以应对挑战。

《货币的反噬》是一本关于近年来美国通胀、全球经济以及中国货币市场研究的金融理论图书。作者认为，当十多年的货币大放水遭遇财政刺激、供给侧冲击，高通胀回归也就难以避免。这全书共分九章，主要探讨了美国本次高通胀的成因，美联储紧缩对美国金融市场及金融体系的影响，美联储紧缩对中国经济的溢出影响，以及中国稳增长的政策应对，同时还初步探讨了特朗普回归对美元利率汇率和中国经济的影响。当前世界深陷百年未有之大变局，厘清通胀问题、汇率波动问题、美国经济发展动向以及我国当前经济环境。

《旷野人生：吉姆·罗杰斯的全球投资探险》记录了罗杰斯在20世纪90年代的环球投资旅行，这位投资大师卸下了成功者的光环，经历了旅行中的喜怒哀乐，同时也重新审视了生命的意义。本书详述了吉姆·罗杰斯传奇的旅行经历：在西伯利亚，他经历了荒芜的挑战；在非洲，他一路逃亡；在南美，他险些遇害。同时，本书也是罗杰斯对世界投资机会的深入剖析：他记录了对沿途国家社会、政治和经济的独到见解，纠正了一些常见的误解，并对各地的投资前景进行了预测。其中，中国是罗杰斯停留时间最长的国家，他认为中国将成为一个投资的热土。

作者韩践是中欧国际工商学院管理学教授、中欧组织成长与人才发展研究中心主任。在数智时代的工作与趋势中，作者探讨了宏观趋势如何影响职场和管理实践，并着重考察了新技术和人工智能的兴起带来的变化；分析了技术进步如何重新定义工作的本质，以及这些变化如何为打造更好的工作环境提供了新的机会。本书概述了技术，尤其是人工智能，如何深刻影响并转变现代的人力资源管理（HRM）实践。

作者周东生是中欧国际工商学院市场营销学教授、中欧卫生健康产业研究中心主任。近年来，中国医疗健康产业快速崛起，从严重依赖进口到本土企业开始出海参与全球竞争，可以说实现了历史性的飞跃。这样的变化是如何发生的？

本书以中欧国际工商学院（CEIBS）的视角剖析近年来中国医疗健康企业狂飙与突围背后的创新实践，聚焦医药、医疗器械、医疗服务、商业健康险4个主要细分领域，以10家具有代表性的医疗健康企业为案例，结合20余位行业专家和企业高管的案例点评和行业思考，述评中国医疗健康企业在研发突破、成长崛起、盈利模式等方面的创新实践，以窥中国医疗健康企业的成功经验与发展趋势。

《管理工作的本质》是亨利·明茨伯格最知名的著作，也是经理角色管理学派最早出版的经典著作。在这本著作中，亨利·明茨伯格在对许多世界500强企业高管的“窥测”与“洞察”的基础上，以清晰的结构、缜密的逻辑、简要的语言揭示出管理者工作的4大变量、管理活动的3大类别、管理者的10大工作角色，从而道出管理工作的本质。亨利·茨伯格重视从经验研究中发现组织和管理者的特征，并从管理者或经理的角色对商业进行抽丝剥茧的洞察和提炼，他对于管理和组织的思考，有助于我们从更本质的层面去重新设计、尝试新时代的管理模式乃至企业模式。

本书以“常变”和”长青”两条主线展示了华为在各个阶段的变革思想史，“常变”指的是持续创新，“长青”指的是维持组织活力。作者是华为变革的组织者，从亲身实践和决策过程入手，围绕变革背景、驱动因素、核心问题、主要矛盾、变革成课等多个维度，全面阐述和总结了华为的转型历程，揭示变革的本质是为了企业的商业成功，对其他企业的管理和变革具有极高的参考价值，能为准备开展或正在开展数字化转型的企业提供系统、全面的参考。

本书基于作者深厚的企业实战背景，精准提炼出企业经营管理的八大核心难题，并创新性地提出八大方法论作为破解之道：整体适配论、因果链论、战略推演论、经营循环论、管理循环论、变革论、齿轮论以及组织领导力论。本书将企业喻为不断进化的有机体，围绕这八大方法论构建起一套完整的理论体系。书中不仅深刻剖析了每一方法论的理论精髓，还通过深圳航空、TCL集团、华星光电等成功企业的实战案例，生动展示了这些方法论在实际操作中的应用与成效。

作者在书中提出了“新全球化”的概念，对全球各新兴市场国家按照区域逻辑进行了体系性的介绍，系统性梳理新兴市场的产业和投资机遇。为中国企业家二次创业提供深度出海路线图，助力中国企业家造就全球性“新巨人”企业。本书还聚焦东南亚、南亚、中东、非洲20家产业巨头的一手实战成功案例，涵盖了零售、餐饮、消费品等多个领域，深度剖析这些企业在新兴市场中取得成功的策略和模式。

本书基于发展新质生产力的大背景，从企业层面入手，结合企业在推动新质生产力加快发展过程中的需求与困惑，阐述企业层面新质生产力的内涵；基于大量实际调研案例，提炼企业新质生产力的四类实现路径，构建一类符合新质生产力要求的微生态，从认知、战略、要素、方法等角度为企业家提供全面发展新质生产力的方案，助推企业突破“卡脖子”技术封锁、实现高端化升级和高质量发展。

在本书中，Vonzeo Capital的总经理、IESE商学院国际搜索基金中心的学术主任，让·赛门，基于最佳实践案例，为该行业的搜寻人、收购创业者、投资人和董事会成员指明一条道路。他从自己的经验出发，从搜索基金社区中高度公开的信息分享中总结要点，清楚地阐明了该模式是如何将140亿美元的投资总额转化为870亿美元的总市值，也揭示了收购创业者如何通过该模式创造了共180亿美元的个人财富。特别值得一提的是，书中强调了社区和生态圈的构建，以及企业利益方的关系平衡，展示了新一代投资模式的潜力；书中对于退出模式的探讨也有重要的借鉴意义。

创业公司如何确定其方向？雇主如何才能吸引最好的团队？初创企业领导人如何实现关键部门的卓越运营？获得增长资本的最佳方式是什么？

本书从明确公司发展方向与目标，打造3A级团队，提升运营水平，吸引增长资本四大方面，介绍如何使一个初创企业迅速扩大规模，成为独角兽公司。针对每个方面，作者先列出初创企业容易踏入的认知陷阱，然后通过一些知名企业（如爱彼迎、大众、WhatsApp）的真实案例，深入浅出地指导初创企业破局，在短期内实现迅速增长。

美国科技界最有成就的领导者、硅谷传奇CEO弗兰克·斯洛特曼，首度揭秘提高公司业绩的最佳增长方式，以及顶级的组织执行力是如何炼成的。首次深度分享其连续带领三家科技企业ServiceNow、DataDomain、Snowflake实现超高速增长，一再创造千亿美元市值的传奇经历，揭示如何通过五大关键方法带领企业获得指数级超速增长，高效扩展和创建高性能组织。

安德烈·拉克鲁瓦在书中回顾了自己数十年充满挑战且成绩斐然的领导生涯，并在此基础上进一步发展出如何发挥领袖的力量，使企业蓬勃发展的普适公理：领导力10大原则。书中将解释如何以简单的方式激励全球性组织，超越竞争对手；如何领导组织真正做到以客户为中心；如何用最好的方式激励员工跟随企业的顶层设计；以及如何能使企业获得持续的生命力，在未来几十年中立于不败之地。

用人决策， 是CEO、投资者和董事会必须面对的艰难且高风险决策。世界一流的公司，包括互联网初创公司和传统大公司， 都要面对同样的课题。在这本书中， 美国泛大西洋投资集团的运营合伙人阿尼什·巴特洛和资深商业顾问、《纽约时报》畅销书作者拉姆·查兰提供了一个罕见的内部视角， 让我们了解当CEO 迅速而准确地采取行动、组建正确的领导团队时，会如何创造股东价值， 进而向读者展示了如何建立和激励管理团队， 使企业价值在4-5年内成倍增长。

为什么直播间带货会成为当前商品销售的主流？为什么《豪斯医生》会被列入必看的美剧清单？畅销的产品如果有什么共同之处，那一定是这些产品都迎合了人性。

本书从前沿的行为科学、神经科学和心理学研究成果出发，推演出营销中必不可少的科学原理，总结了11条即刻就能转化的技巧：当营销符合人类与生俱来的行为规律时，品牌最有可能取得成功。营销的关键是把握其中的原理，抓住人性的不变，大脑决策模型的不变，这样我们就能不着痕迹地影响他人的选择和决策，让人欲罢不能，从而打造下一个爆品。

数据分析师和数据科学家比尔・弗兰克斯在本书中对如何向各类观众现场展示技术数据和汇报成果进行了有效且令人大开眼界的探索。书中提供了各种具体技巧和策略，能使数据驱动的演示更清晰、直观、易理解，读者还能从中习得避免削弱演示文稿可信度的常见错误的方法，掌握增强指导性与吸睛视觉效果的诀窍，明白如何让观众接纳演示者观点并牢记关键信息，以及获取显著提升演示文稿清晰度与影响力的具体可行技术。

本书从乔治·华盛顿讲到小布什，是一部全面的美国干预中东政治的历史作品。作者发现，从19世纪早期打击巴巴里海盗的战争到今天的伊拉克战争，美国与中东的关系从未中断。随着美国国力的增强，战略考虑因该地区的宗教意义而变得更加复杂，特别是在19世纪，利益驱使美国政策在犹太复国主义运动开始之前，便开始支持巴勒斯坦的犹太国家。与此同时，作者指出，美国人对穆斯林世界的浪漫幻想（比如美国的中东电影中所表达的）一再在固执肮脏的现实中搁浅。

本书探讨的核心议题是：我们如何用经济学思维衡量公平正义？ 在本书中，法律学者李志刚与知名法律经济学家熊秉元教授合作，从法律经济学的角度，运用经济分析的思维框架，全面探讨法学问题。他们强调，公平正义作为一种高度抽象的价值追求，很难有确切的刻度。此时，对“效用”的比较和选择，可能是一把可供借鉴的尺子。本书不仅澄清了普通人对经济学的误解，为法律人提供了可学、能用、好用的思维工具和论证工具，还以社会热点案例为据，带领读者通过经济分析的视角，突破法律思维的盲点，理解法律制度背后的深层（经济）逻辑，帮助我们从更深层次理解法律与社会。

《中国美学十五讲（第二版）》是作者在北京大学教授中国美学课的讲稿，讲述的是中国美学的基本内涵。他尝试通过中国美学发展自身的逻辑，去接触其核心问题，理出一个初步线索，着重敷陈中国美学的“生命超越”特性。全书分为三个意义单元：前五讲分别从道、禅、儒、骚以及气化哲学五个方面，追踪生命超越美学产生的根源及其流变，这是根源论；中间五讲集中讨论中国美学在知识之外、空间之外、时间之外、自身之外、色相世界之外追求美，体现出独特的超越美学旨趣，这是形态论；后五讲则是对境界、和谐、妙悟、形神和养气五个基本美学范畴的讨论，这是范畴论。

埃及是物质遗存最丰富的古代文明，同时也深具个性色彩，本书以近现代的考古材料为基础，以地理环境与宇宙观、金字塔时代、古典文化时代、帝国时代为脉络来展现古埃及文明的起源以及发展动因，涵盖古埃及的神庙文化、墓葬文化、木乃伊肖像画以及造型艺术，为读者展开了一幅古埃及的全景图，既有叹为观止的物质文明，也有神秘宏大的精神世界，揭示了文明的起源如何关联历史与未来。

在世界历史上，丝绸之路是一个著名符号。《从敦煌到撒马尔罕》让读者更贴近古代丝路的方方面面，亲身感知丝绸之路的真实面貌。作者利用大量最新的考古发现，综合中、英、法、德、日、俄六种语言的前沿研究成果，并在上一版的基础上增加了数十种第一手文献材料。这些文献材料涉及多种古代语言，有古代中国僧人和现代探险家的回忆录、古代女性写的信件、法律契约、宗教赞美诗等。

亚洲图书奖得主、香港城市大学教授杨斌，以全球史的视角跨越时空与地域，重读诸多历史事件与文化现象，形成跨区域、跨文化的流动与变迁的全球史。全书内容形散而神聚，以莲印、海贝、龙涎香等微观事物为线索，追溯它们的来源和去向，及其在历史中的重要作用，以此广泛探讨以中国为主要对象的亚洲大陆，与印度洋诸地、太平洋岛屿等地的文化、贸易交流史，最终展现出一部丰富又精致、跨越几个世纪的全球互动史。

若问谁对中华文化影响最大，恐怕非孔子莫属。他的人生哲学在两千多年的时间里影响了每一代中国人。正因如此，孔子是个什么样的人，有着怎样的生活经历，是什么机缘让他发现“仁”“恕”的道理，诸如此类问题，至今仍吸引我们不断追问。本书作者李山，提炼孔子的十五个横截面，将孔子少贱多能、学琴问礼、相鲁定乱、周游列国、杏坛讲学、删述六经的非凡一生，与“不耻下问”“敏事好学”“为政以德”“推行仁治”“有教无类”“存道垂宪”的言行思想互相印证，为我们还原了一个“永不妥协的大生命”。

本书从PC（个人电脑）发展的历程，来描述IT行业的大变迁以及主宰公司浮沉的夺命力量。全书大致包含五个隐含的时间点，代表不同的算力周期，试图记录一个磅礴多彩的时代叠层形成的过程。从PC的出现，到互联网时代的PC，到移动互联网的主宰，到云计算与企业服务的兴起，以及当今人工智能时代的来临，PC行业逆转了所有的看衰周期，保持着基石产业的鲜活形态。

One of The Economist's Best Books of the Year

In How Economics Explains the World, Harvard-trained economist Andrew Leigh presents a new way to understand the human story. From the dawn of agriculture to AI, here is story of how ingenuity, greed, and desire for betterment have, to an astonishing degree, determined our past, present, and future. This small book indeed tells a big story. It is the story of capitalism – of how our market system developed. It is the story of the discipline of economics, and some of the key figures who formed it. And it is the story of how economic forces have shaped world history. 

The U.S. is losing the international competition for good jobs and high value industries because Washington largely believes trade should be free, the dollar should float, and innovation comes from the private sector. In this book, the authors make the bold case that such laissez-faire ideas have failed and that a robust industrial policy is the best way for America to remain prosperous and secure. Industrial Policy for the United States provides a new theoretical model of how the economy should evolve, challenges the free market orthodoxy in economic growth and trade policy, and offers policy recommendations for reforming U.S. industrial policy. 

In the book, you'll explore how and why impact investing has become an essential strategy for retail and institutional investors around the world and how it can help you build and manage high-performing portfolios while making a positive difference in the world around you. The author explains the universe of opportunities made available by impact investing by diving deep into both the public and private markets. You'll learn how the discipline is related to modern portfolio theory, diversity considerations, issues of climate change, sustainable investing, and recent controversies about ESG investing.

Buffett's Early Investments investigates ten investments that legendary investor Warren Buffett made in the 1950s and 1960s – earning him his first millions – and uncovers unique insights in the process. Using the same documents Buffett used when he made these investments, the author reveals fascinating inside stories, including how Philadelphia and Reading, Buffett's largest 1954 investment, transformed from a declining coal company to a diversified conglomerate with twenty - fold stock growth thanks to Ben Graham's intervention, how Buffett and Charlie Munger made their first formal investment together in Hochschild - Kohn, and how corporate governance issues posed serious risks to Buffett's 1966 Walt Disney investment.

In Fintech, Small Business & the American Dream, former U.S. Small Business Administrator and Senior Fellow at Harvard Business School, Karen G. Mills, focuses on the needs of small businesses for capital and how technology will transform the small business lending market. Beginning in the dark days following the 2008-9 recession and continuing through the crisis of the Covid-19 Pandemic, Mills charts how fintech has changed and will continue to change small business lending. In the new fintech landscape financial products are embedded in applications that small business owners use on daily basis, and data powered algorithms provide automated insights to determine which businesses are creditworthy. Digital challenger banks, big tech and traditional banks and credit card companies are deciding how they want to engage in the new lending ecosystem.

Businesses rise, fall, or stall based on their level of leadership. Businesses that invest the time, energy, and resources to develop leaders enjoy a competitive edge—and by developing leaders who can develop other leaders, unleash the power of rapid and sustainable growth. The Leadership Edge gives business leaders and leadership coaches, consultants, and trainers a framework for developing strong business leaders who can learn to develop other strong business leaders. It serves as a guide, offering insights, strategies, and practical tools to empower individuals and organizations to gain their own leadership edge.

Inspired by--while modernizing--the forgotten ideas of the economist Frank Knight and other great twentieth-century thinkers, Bhidé challenges both hyper-rational economic orthodoxy and claims of pervasive behavioral biases. He shows that while big bets require more justification, the facts alone don't persuade skeptics. Instead, narratives that combine reason, contextual evidence, and creative interpretations align our imaginations. Bhidé's framework and rich examples explain neglected and surprising features of entrepreneurship. He shows how startups and giant corporations coexist; how seemingly bureaucratic procedures encourage the giants to undertake complex high-stakes initiatives; and, how vividly described possibilities help make the imagined real.

All the lessons and advice provided in this book are fact-based―derived from a sample of 40,000 real-life merger cases around the world which are thoroughly analyzed and provide the foundations for our findings and recommendations. The authors offer keen insights into the most important predictors of mergers and acquisitions failure and success and show you how to identify the potential warning signs of a problematic transaction. The book also provides insights into the human element of M&As: what happens to executives and employees of failed acquisitions. 

From Seth Godin, one of the world's most influential business thinkers and bestselling author, comes an essential guide to thinking strategically in a complex, ever-changing world. In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

In The Data & AI Imperative: Designing Strategies for Exponential Growth, celebrated data-driven growth leader, Lillian Pierson, delivers a masterclass in developing custom strategies to harness the full potential of data and AI within your organization. This book offers a clear, actionable roadmap for leveraging your company's data and technology assets to drive significant, reliable growth.

With over two decades of experience, Pierson unveils her proprietary STAR framework through which you'll learn to survey, take stock of, and assess your company's current state. Finally, you'll be guided on how to recommend strategies that drive growth via the execution of optimally positioned data- and AI- intensive projects or products that directly improve your business bottom line.

Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.

In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. 

As the ways we communicate continue to evolve, keeping pace with the latest technology―including generative artificial intelligence (AI) like ChatGPT―can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. This revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time.

In The Nvidia Way, acclaimed tech writer Tae Kim draws on more than one hundred interviews―including Jensen (as he is known) and his cofounders, the two original venture capital investors, early former employees, and current senior executives―to show how Nvidia played the longest of long games, repeatedly creating new markets and outmaneuvering competitors, including the original semiconductor giant, Intel, which now finds itself well behind the upstart.

For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to "bleed Blizzard blue." 

In How the World Made the West, Josephine Quinn poses perhaps the most significant challenge ever to the “civilizational thinking” regarding the origins of Western culture—that is, the idea that civilizations arose separately and distinctly from one another. Rather, she locates the roots of the modern West in everything from the law codes of Babylon, Assyrian irrigation, and the Phoenician art of sail to Indian literature, Arabic scholarship, and the metalworking riders of the Steppe, to name just a few examples. In lively prose and with bracing clarity, as well as through vivid maps and color illustrations, How the World Made the West challenges the stories the West continues to tell about itself. It redefines our understanding of the Western self and civilization in the cosmopolitan world of today.

The newly updated and expanded 2084 cover a wide range of topics. The book examines how AI is revolutionizing communication, and its implications across medicine, manufacturing, the military, advertising, automobiles, education and the future of work. It also reveals how data is used for surveillance and thought control, and tracks the rise of virtual reality and the metaverse. Further, it covers the transhumanist agenda, longtermism, and the debates among scientists and experts on AI’s future. With the emergence of ChatGPT - like large language transformers, it emphasizes the need for regulation. 

Communication is a superpower and the best communicators understand that whenever we speak, we’re actually participating in one of three conversations: practical (What’s this really about?), emotional (How do we feel?), and social (Who are we?). If you don’t know what kind of conversation you’re having, you’re unlikely to connect.

In Supercommunicators, Charles Duhigg blends deep research and his trademark storytelling skills to show how we can all learn to identify and leverage the hidden layers that lurk beneath every conversation. 

In Leading Yourself, celebrated workplace thought leader Elizabeth Lotardo delivers an engaging guide to owning and elevating your work experience. With tips, watchouts, and funny stories, Leading Yourself will give you the encouragement and tactics to up-level your career, even if you aren't in your dream job. You'll learn to manage your self-talk, find meaning in the mundane, optimize your time at work, and build relationships with the people who matter.

本书以时间为主线，从古代到现代，从农业革命到工业革命，从农业的出现到地球变暖，作者从经济的角度编织了一个引人入胜的商业社会发展史，并揭示了战争、创新和社会变革背后隐藏的经济力量。本书内容主要围绕三个角度展开：一是人类的市场体系是如何发展起来的；二是讲述了经济的形成发展史以及影响经济学发展的一些关键人物与有趣的故事；三是经济的力量如何塑造与影响世界历史。另外作者还探讨了开放市场的好处和陷阱，以及为什么解决市场失灵对于经济繁荣至关重要。

《中国发展报告2024》记录了2023年推进中国式现代化进程中所形成的思想成果、制度成果、实践成果，并收录了《中国新能源产业发展符合市场经济规律有效支持绿色低碳转型》《对中国未来产业发展的认识》和《人工智能发展的重大趋势和影响》《准确认识数据的经济特性》《完善碳排放权交易机制积极稳妥推进“双碳”进程》等五项重要研究成果，体现了中心对中国发展的新认识和新思考。

人工智能是人类的助手，还是人类的威胁？人工智能到底能做哪些事呢？从过去“养儿防老”到不久的将来“机器人养老”，这样的老年生活真的会出现吗？机器人的工作原理是什么？有人觉得工作很难找，但现实中为什么大量的职位招不到人？新质生产力都会开拓哪些新的工作领域？我们将如何适应这充满变化的时代？本书将用通俗易懂的文字，向读者介绍芯片、人工智能、锂电池、电动汽车、智能驾驶、机器人、低空经济等日益走进我们生活的科技与产品。也让读者从这些新兴的行业看到中国制造有哪些优势，以及未来的发展前景。

英国在1620—1720年金融革命期间发展起来的现代信用体系，为英国在18世纪政治、军事和经济上的统治地位奠定了基础，并促成了第一次工业革命。然而，这种新的信用体系也带来了严重的灾难。它不仅不稳定，容易发生意外事故，而且依赖于信任、公众舆论，最终不得不采取暴力来维护。

本书作者重建了孕育金融革命的思想背景，追溯了关于信用的理论阐述是如何演变的，并对光荣革命、科学革命、英格兰银行的成立等问题做出了回应，引导我们了解同时代的英国人如何看待信用的不稳定性，以及暴力和战争、奴役和死刑在维护信用方面的作用。

新《日本银行法》颁布以来，日本银行（即日本中央银行）获得了独立的货币当局的权力，从此成为日本货币政策的主角。本书回顾了几任日本央行行长主导下的货币政策路径，探讨这些政策对于日本经济以及国际货币市场与投资的影响。同时对比了2020年后美联储的货币政策。本书作者对于日本央行与美联储的货币政策持批评的态度，认为其中的教训多于成功。

巴菲特提出了“经济护城河”理论，以此作为自己的选股标准。晨星公司首次实践和论证了这一理论，并将其发展为普通投资者可以应用在真实投资中的有效策略。在书中，作者讨论了经济护城河为何是长期投资的重要指标，分析了护城河的四个来源：无形资产、成本优势、客户转换成本和网络经济。通过对一些知名公司进行竞争分析，作者说明了各个估值指标的适用情形，还回答了如何识别护城河被侵蚀的迹象，以及如何判断管理层是在构建还是破坏企业护城河等问题。

赵先德博士是中欧国际工商学院京东运营及供应链管理学教席教授，中欧国际工商学院副教务长（深圳校区），中欧供应链创新研究院院长，中欧-震坤行供应链与服务创新中心主任，以及AI与企业数智化课程联席课程主任。

这本书围绕数字化供应链的内涵与外延，通过展示丰富的理论创新产业场景实战案例，揭示数智时代企业转型升级与供应链创新、商业模式创新的理论渊源与实践关系，为读者理清供应链管理边界。这本书创新性地擘画出“供应链管理进阶路径”的认知框架，总结了供应链数字化转型及服务创新的策略、工具以及成败经验。

本书通过亲历者访谈和深度案例研究，深入探索了中国科技和互联网行业领军企业在过去十年中的海外扩张历程。本书分析总结出这些公司成败与否的关键因素，并按重要性排序为领导力、人才、组织和产品。书中详细描述了中国互联网企业如何在复杂多变的全球市场中成长与竞争，以及它们如何通过复制和创新实现全球扩张。同时，本书分析了中国公司在海外市场面临的挑战和机遇，强调了组织文化、领导风格和战略选择的重要性。这些案例研究为正在出海和参与全球化浪潮的众多中国公司提供了宝贵的经验和教训。

作者林雪萍，20多年专注研究全球产业创新与供应链的资深专家，这一次，他带着田野调查的严谨，听取了100多家国内外工厂、200多位海外亲历者的倾诉和分析，来自一线鲜活的反馈让我们重新思考：出海的战略从哪儿开始设定？中国式高效率放在海外有效吗？投资是放诸四海皆受欢迎的吗？选择什么人做海外业务负责人？相比资金风险，文化鸿沟和认知短板这两个大出海上最大的拦路虎要凶悍得多……

一切深入调研和思考都来自一个根本目的：中国企业如何相对安全地“真出海”，毕竟为全球准备的产能有自己旺盛的溢出需求。

随着世界经济一体化的深入发展，企业不应再将眼光局限于国内市场，而应放眼全球。只有走向海外，企业才能够拥抱更多的市场机遇，从而实现自身的持续壮大和长远发展。这是一本为企业出海提供实战指导的书。本书以出海制胜模型（OWM）为框架，共分为上下两篇：上篇讲述了出海战略如何制定，具体包括坚定出海决心、明确出海意图、做好出海洞察、选择出海模式四项内容；下篇解释了出海策略如何落地，具体包括做好国别选择、调整销售模式、构建组织阵型和用对“头狼”模型四项内容。

作者长期深度参与了国有企业的改革，是具体工作重要的领导者和政策制定者，积累了丰富的实践观察和感受。本书以纪实性的叙述方式，全面、客观、真实地记录了国有企业改革发展的主要过程，经历的主要阶段；分析了改革阶段性转换的动因，各阶段改革要完成的任务和改革推进的动力机制；阐述了制定的重要政策和背景，改革推进中的难点，解决了哪些问题、没能解决哪些问题；展现了为推进改革各工作层面做出的努力，为实现改革目标付出的代价。

本书深入探讨了企业长寿的秘诀，是心理学与长寿企业的首次跨界合作研究。彭凯平教授认为，心理学研究应该创造更多机会，为企业提供必要的支持，企业家需要在管理学之外丰富心理学方面的专业知识。后藤俊夫教授希望将积极心理学应用到企业管理、企业可持续发展的研究领域，为企业家提供更多思考视角。

随着大数据、云计算、人工智能等技术的不断成熟，数字化与智能化深度融合，让“数智化”从“未来时”变成“现在时”；产业“先行者”也以各种方式，持续推进数字化、智能化，加快科技变革的步伐。

本书便是以田野调查的方式，精心记录了包括新希望、万控智造、迈瑞医疗、招商局集团、百果园等在内的十余家头部企业的变革之路。这些企业遍布农业、制造业、服务业等多个领域，各家企业从自身产业特点出发，探索出各具特色的“数智化”路径与方法，具有很强的指导意义。

本书详细介绍了 AI 战略框架和转型路线图，为企业在 AI 时代制定长远战略提供了宝贵的指导。通过实际案例的分析，帮助更好地规划未来。涵盖了 AI 领导力的内涵、类型以及通用模型等内容，从多个维度阐述了如何在 AI 时代提升自身能力。

此书根植于作者深厚的管理顾问实践经验，全面而深刻地阐述了成为卓越领导者的有效路径。它汇聚了作者多年间作为多家大型跨国企业资深顾问所沉淀的智慧精华，对领导力的精髓进行了深入剖析。在全球化和数字化浪潮汹涌的今天，各领域对兼具领导与管理才能的人才需求日益迫切。此书将作者自己的经历和经验与读者分享，详细介绍了对于有意愿成为领导者的人如何抓住机遇，从心理特征讲述怎样培养领导者思维，中年人面临职业瓶颈如何采取行动。

《管理的实践》的问世，标志着“管理学”作为一门学科的诞生。德鲁克在这本书中首次提出了“目标管理”“八大关键领域”等核心概念，深化了人们对管理功能的认知，奠定了他作为“现代管理学之父”的历史地位。《管理的实践 》是第一本视管理为整体的书，第一本把管理描述成独特功能、把施行管理描述成具体工作、把担任管理者描述成独特责任的书，也是第一本兼谈管理当前业务和创新未来业务的书。

曾仕强教授自20世纪80年代开始推广中国式管理。多年来，凡是有中国人的地方，愈具管理实务经验的人士，愈是对他所讲授的中国式管理产生热烈的回应。21世纪是中国管理哲学与西方管理科学相结合并获得发扬的时代。中国式管理是中国思维方式、伦理传统与西方管理科学融合的结晶，是基于传统和现实实践的理论创新。于国人而言，它是获得事业成就与圆满人生的一种利器；于国家而言，它是中华民族伟大复兴进程中一种可资有效运用的理论资源。

在经济增长放缓的背景下，许多企业家、创业者和经理人倾向于追求复杂性，认为这是推动发展的唯一途径。然而，这种做法往往导致企业分散注意力，陷入“复杂性陷阱”，从而面临同质化竞争、“内卷”以及资源浪费等问题，最终可能导致企业的衰败。盛景网联创始人彭志强在其著作《极简增长》中提出了不同的观点。他通过分析科技、电商、新能源等20多个领域中的50多家国内外知名企业案例，展示了如何运用“极简增长”的策略克服经营挑战，形成竞争优势。

本书从财报通识、财报掘金、财务掌权三个模块展开，不仅探讨了通过财务报表的阅读来了解企业的基本方法，还重点聚焦于存货管理、上下游关系管理、固定资产管理、预算管理、成本管理、销售费用管理、产品结构与企业竞争力，以及筹资管理等企业财务报表分析的核心内容。本书语言通俗易懂，案例鲜活且具有代表性，即使是财报新手，只要按照书中的一步步引导，也能很快看懂三张财务报表。

引导，是一种能够有效调动一群人的积极性、促进高质量合作的能力。如今，它已经成为经理人、团队领导、部门经理、教育培训工作者的一种核心能力，也是建设学习型组织、提高团队决策力的重要方法。

本书自第1版出版后，成为学习引导的一本入门经典，被广为推崇。全书提供了团队引导的核心技能和过程工具，包括问题清单、评估要素、决策方法等，它们均来自作者25年间在各种场合验证过的有效的实践经验，适用于组织内外部的引导者在工作场所、团队会议等需要调动大家群策群力的场合。

讲故事的能力是每个企业和个人取得成功的关键技能。本书从底层逻辑、框架、心理学技巧和现场实战几个维度系统阐述了一个好的（商业）故事是如何构建和演绎的。作者结合大量充满趣味的真实故事进行讲解，帮助读者在轻松愉快的阅读体验中，掌握塑造和传播企业市场价值的方法。

《种草》一书完整呈现现代营销第三类范式“种草营销”，由“现代营销学之父”菲利普·科特勒提供理论支持，小红书营销实验室和资深商业研究者于冬琪联合著作。种草，是有质量的商业生长。本书深度复盘6年种草实战积累，40 企业实操案例，完整还原4个消费品牌做法全貌，总结出“种草”的新定义：种草是面对变化的用户和未来的经营方式，通过种草，真诚地帮助人，为向往的生活找到解决方案，让企业持续成功。

本书是美国著名政治学家罗纳德·英格尔哈特的最新力作，通过分析覆盖100多个国家的，长达40多年的调查研究数据，指出了文化的演化与生存安全水平的关系。当民众在高生存安全水平的环境下长大时，会更加趋向“后物质主义价值观”，即更加倾向于认同权利平等、民主自由、开放包容等价值。而全国性的价值观的转变则具有代际特征，需要等待具备后物质主义价值观的民众逐渐成长为社会主流，才能使从众压力倒向他们，从而迫使保守的、持物质主义价值观的民众接受文化的转变。

《论美国》是一部由美国前副国务卿佐利克撰写的美国外交史，以宏大的历史视野叙述了从建国时期的本杰明·富兰克林到21世纪的特朗普，250年来美国与世界的互动。全书将美国外交历程分为五个主要时期：孤立主义主导的建国初期至19世纪末，成为区域性强国的19世纪末至一战结束，经济上领先全球的战间期，作为超级大国之一的冷战时期，应对全球化时代新挑战的后冷战时期。书中以生动传神的笔触描绘了影响美国外交走向、在外交舞台上留下深刻印记的外交家，精彩还原了一个个重大外交事件的现场，展现了美国如何在不同历史阶段应对国际挑战及如何塑造全球秩序。

1841年，英国冒险家詹姆斯·布鲁克被文莱苏丹授予“拉惹”头衔，同时获得沙捞越（加里曼丹岛西北部）地区的统治权，开启了长达百年的布鲁克王朝。该政权历经三代统治者，他们性格各异，执政风格截然不同，但都给沙捞越地区带来了深远的影响。本书结合大量一手史料和作者的实地考察，力图重现东南亚近现代史中的这一关键时期，作者以布鲁克家族的统治为脉络，描绘了本地居民、殖民者和英国政府间的博弈，并以小见大地展现了东南亚迈入现代的曲折历程。

本书是一部全方位、多维度探讨人工智能历史演变、现状和未来发展趋势的专著。具有跨学科、讲历史、重实践的特点，涉及哲学、经济学、社会学、逻辑学、生物神经学及相关硬科技，重点关注人工智能的现实应用，以及人工智能对经济增长模式、经济体系和地缘政治、文化形态产生的持续影响和深层次改变，呼吁强化人工智能治理的国际社会合作，避免人工智能被资本裹挟和自然垄断的恶化。

美国阿片类药物滥用是一个长期存在的社会问题，背后交织着医学、科技与资本的艰难博弈。大型制药公司处于公共福祉和私人利益的交汇点，了解它们走过的崎岖之路，才能更充分地认识到崇高抱负和嗜血贪婪之间的冲突根源。《嗜血制药》作为对当代美国的纪实观察，深入还原了美国制药史上这个癫狂与惊心动魄的灾难。

Robert Z. Lawrence demonstrates that deeply rooted forces common to all countries―technological change, shifting consumer spending patterns, and trade―account for lagging manufacturing employment and that these trends are unlikely to be reversed. The industrial sector’s historic role as an engine of opportunity and inclusive growth is unsustainable. Government efforts to promote manufacturing to achieve goals such as industrial self-sufficiency, green transitions, and digital technologies, however well intentioned, may even make economic growth less inclusive. Instead, new policies are needed to help people, places, and countries cope with inevitable changes in the composition of employment.

In Making Financial Globalization, Clara Park challenges the conventional wisdom that finance has always been global. Drawing on original datasets of financial trade restrictions and domestic financial regulations in over 100 countries, archival research of international negotiations, and case studies of the US and China, Park details how financial firms used multilateral lobbying strategies to create an international framework for financial service liberalization.

Banking as a Service explains how business and operating models work, exploring different models such as interchange, deposit gathering, loan origination-to-distribute, legacy, API-first, own licence, match-making and bank service providers and offers a framework for thinking about whether or not they're sustainable. It explores how BaaS operating and business models compare in different global territories and is supported by real-world examples and cases profiling organizations.

In an era of shareholder primacy, share price is king. Businesses operate with short-term goals to deliver profits to shareholders, enjoying stability (and bonuses) in the process. While the public bemoans the doctrine for its insularity and wealth-consolidating effects, its influence over corporate governance persists. Good Company offers an exacting argument for why shareholder primacy was never the right model to follow for truly understanding how corporations operate.

Christopher Marquis’s provocative investigation into the real costs of doing business reveals the way that leaders of the corporate world gaslight to evade responsibilities by privatizing profits and socializing costs. By bringing to light ideas that today are on the fringe but rapidly making their way into the mainstream, Marquis outlines a new regenerative paradigm for business in society. He tells of a group of pioneers trying to not just reform but transform the way business is conducted all over the world.

Supercharged Leader explains the 6 mindsets you need to be a better leader now and in the future: Inclusion, Agility, Strategy, Collective Intelligence, Learning, and Connectivity. Each chapter features a pre- and post-assessment so you can see how you’re progressing, and a mindset and skillset toolkit with practical solutions and ideas.

Business Book Awards 2025 Finalist

Based on her academic research and over 25 years of consultancy practice, Dr Susanne Evans’ Change Stories approach enables leaders and change practitioners to have more meaningful conversations about change, create stories that can reduce resistance to change and increase engagement, and ultimately ensure the benefits of a change programme are realized.

This book takes you through a step-by-step approach which will help you select, structure, and create the right type of initiative to nurture new and innovative ideas and ensure they have the best possible chance to succeed. It includes updated insights, and is filled with questions, examples, artifacts, and tools to help you make key choices as you develop a way to ensure new ideas in your organization flourish. It contains information, experience, and anecdotes that will help you identify, anticipate, and overcome not only roadblocks to bringing those ideas to life, but also obstacles to the initiative itself, and includes frameworks to help accelerate your deployment.

In The Upside of Disruption: The Path To Leading and Thriving in the Unknown, renowned disruption thinker and best-selling author Terence Mauri delivers a compelling set of mindset shifts for today's unique leadership challenges. In the book, you'll find the future-ready insights and tools you need to lead for today and prepare your organization for tomorrow.

The author explains why so many of us continually overestimate the risks of bold decisions while underestimating the downsides of standing still for too long in an increasingly complex and volatile world. 

In Partnering Success, Theresa Caragol and the AchieveUnite team present a groundbreaking approach to building strategic alliances that drive innovation and success. This book guides readers through the transformative impact of trust, collaboration, and genuine partnerships in the modern business landscape. Caragol's narrative weaves together life lessons, professional breakthroughs, and the collective wisdom of mentors and colleagues. The result is a comprehensive guide to elevating your business by harnessing the enduring value of relationships.

This book will help make sure that you’ll shine at the most important and influential management jobs you will ever have. It offers practical but evidence-based guidance on becoming an excellent line manager in a world of work that is more diverse, more hybrid and remote, more precarious, more stressful, more digitised and more demanding.

Mentoring embraces vision-building, handholding, numbers-crunching, and encouragement. It’s a two-way street consisting of the mentor (advisor/coach) and the mentee (the committed participant).

For the mentor, Powerhouse Business Mentorship offers powerful, success-oriented techniques and proven strategies that can assure a mutually effective mentorship experience. For the mentee, this book counsels on how to choose a mentor, how to control the process and how to get the most out of the relationship.

With more people involved in B2B buying decisions and key accounts becoming more complex than ever, it's imperative to have clear visibility into who the decision makers are and a strategy for how you will engage with them. Building B2B Relationships presents a step-by-step guide to identifying, mapping and developing key stakeholder relationships, helping you to win more and win faster.

In today's hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providing the latest insights and strategies to help you navigate it. Using real-world examples and expert interviews, this book will look at reputation management both before, during and after a crisis. It will consider how to establish a positive reputation, to maintain it when under pressure and to turn a bad reputation around after problems have occurred. It will also include top tips, checklists and outline a new framework for reputation management.

Packed full of cutting-edge insights from companies like Fujifilm, GoPro, Twitch, Disney, Amazon Grocery, Tesla and American Express, Growth Marketing Strategy gives marketers practical ways to drive their business forward, moving beyond initial organic growth to a strategy that is both sustainable and resilient to changing market conditions. From exploring how to shift the mindset of the team to long-term investment and adaptability, to how your marketing team should be best structured and resourced within your organization to allow your growth marketing team to thrive, this book takes you from the fundamentals of growth marketing to how to apply it and adapt it to any challenge your business faces.

The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI technologies play a role at different stages of the customer journey (e.g., from pre-purchase to post-purchase decisions).

When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you're just starting out, upgrading your side hustle or wanting to grow your existing business, your success depends on your sales. How to Sell Anything Online reveals the most successful marketing strategies from some of the best online businesses around the world.

The story of Shopify, now the second-largest e-commerce platform in North America, is all about starting and growing businesses. In this inspirational corporate history, you can follow the company’s rocket-like growth over its first two decades and meet its major players. Learn more about the executive team that contributed to Shopify’s performance during the years leading up to its initial public offering, which turned them into multimillionaires and paved the way for Shopify to enable millions of entrepreneurs to start businesses and enrich the global economy.

An Instant NEW YORK TIMES Bestseller

Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world’s most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis.

Business 101 for the Data Professional explores how to navigate key challenges and pitfalls of data in business, such as bias, misuse of data and the balancing of data and technical debt. It shows how to build networking, influencing and relationship building skills and outlines the key principles of strong communication and data storytelling, explaining how these can be used to engage effectively with internal and external stakeholders such as clients. 

Like historical colonialism, today’s tech corporations have engineered an extractive form of doing business that builds a new social and economic order, leads to job precarity, and degrades the environment. These methods deepen global inequality, consolidating corporate wealth in the Global North and engineering discriminatory algorithms.

To defy this new form of colonialism we will need to learn from previous forms of resistance and work together to imagine entirely new ones. Mejias and Couldry share the stories of voters, workers, activists, and marginalized communities who have successfully opposed unscrupulous tech practices.

秩序自由主义诞生于20世纪30年代。受其影响，德国战后逐渐建立了社会市场经济的框架，促成了德国经济奇迹。但随着凯恩斯主义主导的主流经济学影响日增，秩序自由主义在德国的空间不断被挤压。

2009年，因科隆“教授起义”事件，在德国引发了一场以两种经济学方法之争开端、随后议题不断扩大和深化的激烈争论。本书选辑了一批有关的学术文献，记录了自21世纪初以来关于秩序自由主义的若干最新讨论，力求全面地梳理这场争论的历史背景、演进脉络与核心议题，旨在为读者提供理解经济理论变迁与制度实践的参照框架。

本书有代表性地收录了米塞斯有文字记录的重要讲座，其内容包含经济学的哲学基础、经济学的基本问题（市场与计划、货币、商业周期、贸易等）、经济学政策（通货膨胀、福利政策）、经济学的历史与展望等几大方面。通过将这些不同年代的各个话题的讲座内容集结在一起，我们能看到经济学的主要和重点内容是什么，也能身临其境地感受米塞斯的授课现场，还能看到40余年来米塞斯思想的微妙改变，更能了解20世纪文化、政治、经济等社会环境的历史演变。

本书提出了很多贴近现实又引人深思的问题，并尝试从量化史学角度来回答：“少生精养”与“多生散养”，哪种生育决策更明智? 雇主解决雇员的子女入学，可以带来哪些好处？更大、更综合的学校，教育效果是否更好？有兄弟姐妹，对儿童的成长意味着什么？ 性别平等一定会使“双职工家庭”成为主流形态吗？节育措施、儿童收养等如何影响家庭与社会的经济决策？发达经济下的稳态均衡呈现着高生活水平、高性别平等程度、低生育率的模式，它的发展历程如何？

上述种种以小见大的问题，将发生在一个个家庭私密空间内的谜团置于经济研究的聚光灯之下，帮助读者理解家庭作为社会的细胞如何推动宏观经济体沿不同路径发展。

这是一部汇聚了多家典型金融机构或IT服务商在数智金融领域进行前沿探索与实践的案例集。本书从9个维度精心挑选并深度剖析了59个优秀案例，全面展示了数智金融的多样面貌与深刻影响，旨在为金融行业的从业者、研究者以及对金融科技感兴趣的读者提供宝贵的实践经验和创新思路。这些案例不仅展现了金融机构或IT服务商在技术创新、业务融合、管理优化等方面的卓越成就，还深刻揭示了数智金融如何推动金融行业转型升级，提升服务效率与质量，拓宽服务边界。

作者是一位从业时间长达25年的华尔街互联网分析师，以其聪明、精明和独特的科技股投资方法而闻名。作者结合大量案例，将自己作为长期科技股投资者取得成功的10条行之有效的经验写入本书中，甚至提供了尖锐的细节。这些经验涉及科技股投资的方方面面，包括分析技术公司的股票、了解市场趋势和竞争对手，以及掌握投资者情绪等。

为什么拥有工业化经济和稳固私有产权的国家会长时间维持非可兑换货币？为何俄罗斯的金本位制与欧洲模式大相径庭？时而开放时而保守的俄国政治制度，为何总与卢布的命运紧密相连？

《卢布：一部政治史（1769—1924）》是一部全面档案化研究俄罗斯货币历史的著作，从叶卡捷琳娜大帝时代到列宁执政的苏维埃时期，讲述了卢布背后的俄罗斯兴衰。作者探讨了卢布如何成为政治权力的工具，以及它在金融改革与政治变革中的角色。

陈威如教授是中欧国际工商学院战略学副教授，研究与教学方向为商业模式创新和企业转型。数智时代，商业格局已经重塑，企业如何绝处逢生？《数智重生》以“数智化转型”为核心，揭秘从战略重构到组织焕新的全链路突围之道。

《数智创新》创新性地融合“三看一瞧”与“想做、可做、能做”等分析框架，并通过蔡司光学从“卖镜片升级到视健康解决方案”、SAP从“软件转型到商业智能服务”，小米从“数智爆品延伸到智能生态服务”等鲜活案例，展现如何用数智重生战略破解行业痛点，实现指数级增长。

AI在处理常规性任务方面展现出了巨大的潜力，但领导者在部署AI战略的过程中，不能一味地用AI代替员工，或做甩手掌柜，将工作决策托付给AI，因为这样做常常导致AI战略的失败。

本书为当下领导者如何有效部署、实施AI战略提供了深刻洞见。作者用众多生动鲜活的真实案例提炼出9项关键行动来提升组织的长期竞争力，这些策略来自作者在商学院的课堂交流和企业咨询服务中的实践经验。

本书阐述了汽车从传统功能型向智能型演进的趋势，聚焦汽车智能化革命、形成汽车领域新质生产力、推动中国智能网联汽车产业高质量发展等主题，通过国内外自动驾驶汽车的众多发展案例，翔实展现了产业跨界融合的实践探索与严峻挑战，探究了中国在智能化汽车领域的独道发展路径，并对单车智能与车路云协同的关键议题予以细致入微的剖析。同时，本书还理性分析了中国在发展智能网联汽车方面的优势与面临的挑战，并对未来出行革命的前景及全球汽车行业的发展趋势进行了前瞻性的展望。

在国内各行各业日益内卷的今天，企业将寻求新的增长路径的目光投向了海外，中国企业“出海”已成为不可逆转的趋势。如何在海外市场中提升品牌建设、实现市场突破、规避潜在风险，则是每个出海企业面临的重大课题。

本书基于这一背景，精选了多个在零售消费和工业制造方面具有代表性的中国企业出海案例，深入剖析了它们在品牌出海、市场拓展、产品设计、本地化策略以及可持续发展等方面的成功经验，旨在为更多企业提供可借鉴的出海路径。

在这个快速变化的商业世界中，企业如何扭亏为盈、实现快速增长成为一个关键问题。《2年3倍增长法》围绕如何构建一个有效的增长实验室团队，如何将战略目标分解为可执行的步骤，并在五个关键维度上将长期战略与短期战术相结合，帮助企业直击增长的痛点，通过逆推设计和高度精简的策略，确保团队围绕一个清晰的愿景团结协作，从而推动企业的快速发展。

《科特变革八步法》是企业变革的实战手册，以科特教授广受认可的变革八步模型为基础，为企业提供了一套清晰的变革路线图和实用工具集，覆盖从启动变革到固化新文化的全过程，帮助企业领导者和管理者在快速变化的市场环境中成功实施变革。

自初版以来，本书的内容一直以清晰、直接、坦诚和实用而著称。新手经理人可能遇到的难题，几乎全部可以从本书中找到专业的建议；这些建议平实而精到，就像一个风趣的职场前辈的谆谆教导。这是本书的第七版，新增了在线绩效评估工具的选用、用故事说服人、远程管理、代际管理等适应新时代的内容。

在当今的许多团队中，成员间普遍存在着一系列问题：相互轻视、缺乏主动性、各自为政、害怕直言、暗中竞争、缺乏团队意识、沟通不畅、工作不主动、同理心缺失，以及职业素养不足等。这些问题严重阻碍了团队的效能和潜力的发挥。

本书针对这些问题，提供了切实可行的解决方案。作者通过深入的案例分析和元分析研究，揭示了关于团队合作的5大常见误解，帮助你重塑对团队合作的正确认知；提出了5大衡量团队成效的标尺，助你准确定位团队应具备的特性；总结了7大驱动因素，为打造高效能团队提供了清晰的行动指南。

这是一本专为职场人士打造的高效工作指南，旨在帮助读者通过“分解思维”解决复杂问题、提升工作效率、实现职业目标。年轻职场人要想在工作上取得成就，单靠努力是不够的，关键在于运用脑力。无论是个人还是组织，要想解决问题，就必须选择更清晰的思维方法——分解问题。

本书是俞敏洪与阎焱、梁建章、施一公、姚洋、郭为、白玛多吉、张维迎、王石、刘永好、于晓、张朝阳、周鸿祎、张福锁等著名企业家、学者的对谈实录。在此之前，俞敏洪已与文学、科技、商业等领域知名人士对谈超过100期。本书通过14场高质量对谈，向读者还原俞敏洪与各领域意见领袖思想激荡的酣畅对话。

本书是一部由独立历史学家撰写的全面的博世史。得益于管委会的支持，约翰内斯·贝尔和保罗·埃尔克进行了实地溯源分析和评估，并不受限制地查阅了大量公司档案。他们从公司创始人的形象和商业原则开始，描述了公司从斯图加特西区一个庭院式小作坊崛起为世界领先的汽车零部件供应商的过程，以及以社会关怀为导向的独特企业文化的形成。

作者还介绍了博世最重要的子公司，并追溯了博世作为技术和服务供应商的多元化业务活动形成史。本书尤其落墨于公司在第三帝国时期对纳粹的抗争，以及独一无二的公司、基金会、家族“三权分立”结构的形成过程。

在本书中，基辛格、施密特和微软前首席研究和战略官克雷格·蒙迪以所有的深度和广度，审视了人工智能领域的新进展，直面人工智能带来的关乎人类生存的为紧迫的问题：“如果被迫与机器妥协，我们的底线是什么？在判断如何跟上AI步伐时，人类需要更清楚地断言我们与机器的区别。”

三位作者以高度战略性的眼光，从关系人类社会核心的发现、大脑、现实、政治、安全、繁荣、科学、战略这八个方面出发，探索人工智能将给人类带来的挑战，人类可能的应对方式，以及可行的应对思路，为人工智能时代如何捍卫人类价值提供了解决方案。

《不平等的样貌》是一本直击社会现实的震撼之作。在新加坡这个看似繁荣有序的国家，隐藏着一系列不为人知的真相。书中以犀利的笔触，深入剖析了社会各个层面存在的巨大差异。从贫富差距悬殊的生活状态，到教育、医疗资源分配的不合理，再到不同阶层面临的巨大机遇鸿沟，都一一展现。作者用真实的案例和生动的故事，让读者深切感受到不平等在日常生活中的具象化呈现。

本书讲述的并不是所谓的日常决策，而是有可能永远改变人生的那 1% 的关键决策。“我们两人的整个职业生涯——加起来将近半个世纪——都在研究个体做出决策的过程。具体来说，我们就是所谓的现场心理学家。”两位作者提炼出帮助我们更好地做出重大决策的STAR模型：通过“何种场景、何时行动、何种假设、何时修正”四大维度，帮助你在婚姻、职业、健康等人生十字路口拨开迷雾。书中提炼的"可怕叙事练习"将教你直面潜在风险，而来自军事决策的"狐步舞思维"可破解拖延困局。

从14—16世纪现代的酝酿，到17世纪现代政治观念的“诸神入庙”，18世纪意识形态体系初具雏形，再到19—20世纪不同政治观念的实践，依照时间线索，按照主题演进，本书呈现出一部混搭的观念与行动互动史。

从一神退场、诸神入庙，到下沉到民间并与大众的日常生活相连，观念不断塑造着现代的形成。透过不同时代思想家的观念探索与政治实践，本书带我们了解各种意识形态的诞生、交错及趋同，以此去重绘现代政治的立体图景，于政治现实与政治想象间诉诸自我的理性判断。

在本书中，两位作者围绕“伴随ChatGPT的出现，学生、教师和高等教育机构的角色变化”这一主题，不仅回顾了ChatGPT的发展过程，还对与其相关的伦理问题（如隐私、偏见和透明度）进行了考察。同时，本书还分析了ChatGPT的输入质量与输出效果、ChatGPT的局限性与挑战、与ChatGPT的真人感互动、作为个人助理/导师的ChatGPT、ChatGPT对用户学习的影响以及教育环境中通用型机器人的局限性。

《天朝的崩溃》是作者系统研究鸦片战争十余年所得的成果。作者详尽考订了与战争相关的一系列重要史实，力图以当时的道德观念、思维方式与行为规范去理解历史，使许多在今人看来是荒谬的现象得以显示其在当时环境中的“合理性”。同时，通过对有关人物及其言行活动分析，观察清王朝在历史转折关头的作为，揭示历史进程中的偶然与必然。鸦片战争在中国近代史上影响重大，有关著述已出版不少。这本书的研究可谓推陈出新，作者一系列独到创见可能在学术界引起争议，相信这种争议将有助于深化中国近代史研究。

作为叙利亚的首都，大马士革自古以来便是中东地区的战略要地，同时又是一座历史悠久且具有重要意义的城市。本书追溯了其丰富多彩的历史：从公元前7000年左右建城，先后经历亚兰人、波斯人、希腊人、罗马人、拜占庭人、阿拉伯人、土耳其人和法国人的统治，直到20世纪的各方面冲突。本书基于新的历史资料，从历史学和考古学的综合视角，揭示了大马士革在该地区漫长历史中所扮演的关键角色。

本书带我们回顾了拉丁美洲艰难而又独特的文明之路，从5000年前文明的曙光在安第斯沿海初现，一直讲述到21世纪初的“粉红浪潮”，以物质生产和经济生活、社会结构和政治制度，以及宗教文化三个层次来阐述拉丁美洲不同历史时期的文明特征，是理解拉丁美洲历史和现实困局的一把钥匙。

从构图、视觉焦点、造型、用笔、着色、肢体动作、视线网络、衣饰……等艺术表现中基础又关键的因素出发，以12组、数百件古今艺术作品为例，巫鸿先生详尽阐释、示范视觉分析的含义和运作，说明“漫游、偶遇、感知”是一种思考和谈论艺术的方式，是一种在不同艺术传统之间发现交汇的场合和机遇的有效方法。阅读本书不要求艺术史专业知识——任何对图像有兴趣，愿意使用眼睛的人都是它期待的读者。这当然包括专攻艺术史和其他人文学科的学者和学生，但对他们来说本书还有另一层含义，在方法论层次上思考通向“全球艺术史”的路径。

书中揭露了颠覆性现实——AI能化身“效率狂魔”让你的生产力飙升200%，也能用“伪造逻辑”摧毁你的职业根基；它能炸裂传统课堂，让教育公平成为可能，也能让批判性思维面临消亡危机。

“AI不会吃掉工作，但会吃掉不会用AI的人。”这是一部AI时代生存法则，是你通往未来的门票。它涉及人性操控术、职场进化论、教育核爆点、伦理生死局、反常识宝藏。书中收录微软、麦肯锡等机构的真实案例，从教育革命到职业重构，从伦理困境到哲学拷问，为你揭开比《黑镜》更真实的未来图景，并构建起人与AI的共生法则。

尤安·安格斯·阿什利博士将自己扎实的理论知识和丰富的临床实践经验融汇于本书中，为我们揭示了DNA和基因组的理论认知，悉数人类基因组发展数十年来的重要事件和前沿进展，以及如何以“侦探”的身份抽丝剥茧，通过患者的基因组信息破解其病因、拯救其生命。

作者在书中预测，不远的将来，每个人都可以利用自己的基因组来预测并预防疾病。这就是位于科技前沿的“精准医疗”——基于对健康和疾病的基因组理解的个性化治疗。精准医疗的目的是在健康领域预防疾病、精准诊断并对疾病进行精准治疗。

Decarbonisation is the reduction of carbon dioxide emissions using low carbon power sources, lowering output of greenhouse gasses into the atmosphere. This is essential to meet global temperature standards set by international climate agreements. Shifting away from carbon-intensive production will require a historic transformation of the structure of our economies. Written by a team of academics linked to the European think tank Bruegel, The Macroeconomics of Decarbonisation provides a guide to the macroeconomic fundamentals of decarbonisation.

Lawrence G. McDonald got a real-world education in market risk when, as a Lehman Brothers VP, he watched the firm ignore flashing warning signs before its collapse. His analysis led him to identify twenty-one indicators for gauging the health of an economy and detecting early signals of opportunity and danger.

In How to Listen When Markets Speak, McDonald unveils his unique predictive models, connecting surprising dots between past, present, and future and outlining actionable trading ideas for staying a beat ahead of the markets.

#1 SUNDAY TIMES BESTSELLER

The Trading Game is an outrageous, unvarnished, white-knuckle journey to the dark heart of an intoxicating world—the trading floor—from someone who survived the game and then blew it all wide open. It chronicles Gary Stevenson's short career as a foreign currency swaps trader at Citibank, which happened to coincide with the greatest financial crisis in seventy-five years, during which it seemed as if the global economy might collapse, along with much of the banking system.

Leadership can be a blessing or a curse. It can help people rise up to a better life, or it can cause people to fall into despair. Become part of the solution by becoming a high-road leader. ​

John C. Maxwell, the world's most influential leadership expert, exposes the problems of taking the low and middle roads in interactions and teaches how to instead take the high road. Leaders who practice high road leadership value all people, do the right things for the right reasons, take accountability for their actions, and place people above their own agenda.

In Leadership as Masterpiece Creation, Charles Spinosa, Matthew Hancocks, and Haridimos Tsoukas show how the humanities can help leaders create profitable, masterpiece organizations. Such organizations, they assert, are ones that possess the emotional and moral sensibilities of an artist, the wisdom of a statesperson, and the technical know-how of commerce. The authors draw on the works of Nietzsche, Heidegger, Bernard Williams, Shakespeare, and Machiavelli to conceptualize moral risk-taking, and then on the actions of Churchill, Madam C. J. Walker, Anita Roddick, Jeff Bezos, and others to show how the humanities can help create admirable businesses today.

This book reveals the findings of rigorious research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV), where they surveyed more than 4,000 C-level executives to ask about their consumption of thought leadership content and the influence it has on their business purchase decisions and investments, as well as the use of generative AI in the production and consumption of thought leadership. The book also includes tools such as an “value calculator” that empowers every reader to assess the potential return for their specific organization.

The authors explain how to unlock radical management transformation by leading with humanity at the forefront. They address changing attitudes about labor, management, and organizational goals in a way that fosters growth and innovation. Readers will learn how to adapt to the new business landscape, leveraging insights on managing distributed teams and integrating emerging technologies like generative AI—without losing the essence of their organization's talent and skills.

At the heart of How to Build a Billion Dollar Business is Radek's passion for finding purpose in work. This book shares inspiring real-world strategies, stories, and insights on how to build a business that makes an astounding profit―but more than that, how to build a business that also does good.

A successful business is not just about profit: it's about culture. Inside, you'll learn how to develop a business plan, foster loyalty and innovation in your team, build a thriving workplace culture rooted in values, and attract and retain customers who believe in your product and your mission.

Successful managers lead others to achieve the goals and objectives of the organization where they strive to produce sustainable growth, financial strength, and high job satisfaction. They also simultaneously meet the needs of all stakeholders. Each chapter in Becoming a Management Consultant focuses on a different aspect of being a successful management consultant – from effective listening to leadership styles, self-employment, attracting prospective clients, and everything else in between. There are also exercises to be completed to help the reader hone their skills.

Transformed was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.

How are digital technologies changing the creation of new ventures? What are the critical skills for entrepreneurs in the digital age? How does digitalization change product design and communication with customers? How can small businesses in non-digital industries overcome the digital divide?

This book helps answer these questions through real-world case studies and lessons learnt from the perspectives of real entrepreneurs in various industries, countries and types of business. Each case has abundant materials to support learning and reflection.

This book presents a comprehensive framework that can be applied to your organisation, exploring the value drivers and challenges you might face throughout your AI journey. You will uncover effective strategies and tactics utilised by successful artificial intelligence (AI) achievers to propel business growth. In the book, you'll explore critical value drivers and key capabilities that will determine the success or failure of your company's AI initiatives. The authors examine the subject from multiple perspectives, including business, technology, data, algorithmics, and psychology.

In Behavioral AI, behavioral economist Dr. Rogayeh Tabrizi delivers an intuitive roadmap to help organizations disentangle the complexity of their data to create tangible and lasting value. The book explains how to balance the multiple disciplines that power AI and behavioral economics using a combination of the right questions and insightful problem solving.

This book offers a framework to create a fundamental marketing plan that helps business leaders understand and thrive in a competitive environment. The framework offers a step-by-step process to build a plan that will enable readers to acquire new customers, maintain existing clientele, anticipate competitors' moves, showcase product uniqueness, grasp pricing strategies, refine branding messages, and select appropriate metrics to evaluate progress.

Leading sustainability expert Paolo Taticchi and co-author Melina Corvaglia-Charrey have interviewed some of the world's leading Chief Sustainability Officers from various sectors and businesses including Enel Group, Microsoft, Canon, and Sage. Guided by expert insights and real-world examples of sustainable practices, this book explores the impact and significance of sustainability in business, offering practical strategies and tools that will allow you and your business to make a positive impact.

Shortlisted for the 2024 Financial Times and Schroders Business Book of the Year Award

The goods and services provided by the leading companies of the twenty-first century appear on your screen, fit in your pocket, or occupy your head. Ownership of the means of production is a redundant concept. Workers are the means of production; increasingly, they take the plant home. 

John Kay' s incisive overhaul of our ideas about business redefines our understanding of successful commercial activity and the corporation—and describes how we have come to "love the product" as we "hate the producer".

In lucid, lively prose, Spiegelhalter guides us through the principles of probability, illustrating how they can help us think more analytically about everything from medical advice to sports to climate change forecasts. He demonstrates how taking a mathematical approach to phenomena we might otherwise attribute to fate or luck can help us sort hidden patterns from mere coincidences, better evaluate cause and effect, and predict what' s likely to happen in the future.

This companion takes the student through the different approaches to working with cases in the classroom, virtually and for research purposes. Capturing insights and best practices shared by scholars of the case method from around the world, this book aims to equip students to work with and analyse case studies as part of their programme of study. The book helps students adapt their approaches to online learning with cases and guides students on how to use case studies as a form of assessment. It also assists students looking to adopt a case study approach to a research project.

积三十余年之功，以历史长周期的视野，剖析“百年未有之大变局”的历史前缘与底层逻辑，展望世界秩序与中国经济的未来。

美国杜克大学社会学系教授高柏以历史的纵深和比较的视野揭示“大变局”的历史前缘与底层逻辑，剖析世界大国在其中面临的挑战及其应对的历史同时代性，探讨这些历史潮流的共同特征对中国未来经济发展模式选择提出的启示，极富前瞻性。

英国华威大学荣休教授、《凯恩斯传》作者罗伯特·斯基德尔斯基，以三百年经济思想史为脉络，剖析主流宏观经济学如何将货币视为"市场面纱"、将政府贬为"问题之源"，最终导致2008年全球金融危机这一系统性溃败。本书直指新古典经济学的致命盲区——无视金融体系的脆弱性与权力的结构性失衡，戳破"市场万能"的神话，揭示经济危机的深层根源：金融资本不受控的扩张、不平等加剧与政府职能的全面退场。

通过回溯金本位制崩塌、大萧条、滞胀危机等关键历史节点，作者重现了凯恩斯主义的革命性洞见：货币经济天然蕴含不确定性，唯有政府主动管理总需求，才能抵御非理性繁荣与长期萧条。书中以2008年危机为镜，犀利批判"央行独立论""财政紧缩教条"的荒诞后果，直指金融利益集团如何绑架民主政治，将经济政策异化为服务资本的工具。

金钱渗透在我们日常生活的方方面面，它使经济世界得以运转。然而关于金钱的困惑和争议却从来没停止过。

在本书中，经济学家保罗·谢尔德通过阐述政府债务、中央银行、量化宽松、货币创造财富和不平等、货币破坏性、国际货币、加密货币等金钱的力量，提炼了货币是什么，是如何产生的，是如何与实体经济相互作用的，以及这些力量将对世界经济产生怎样的影响。本书还回答了一些常见的经济问题，这些回答或许会给读者对货币与宏观经济政策的解读提供新思路。

《货币的社会生命》是全面研究货币问题的力作，考察了货币从起源到当代数字货币的整个发展历程，理论视角广阔，综合了社会学、人类学、经济学、哲学等诸多学科，并且具有深刻的现实关怀，回应了2008年全球金融危机、欧元区危机等诸多现实问题。

从齐美尔《货币哲学》中“货币是向社会要求价值的权利”的定义出发，作者重点关注货币的价值与特定社会关系之间的关联：理解货币，其实质就是理解不同的社会关系。本书主要从以下八个角度探讨了货币与社会的问题：货币的起源、资本、债务与信用、货币与宗教意义上的负罪、货币与浪费、货币与特定领土范围内的民族国家的关系、货币与文化、货币改革所体现的乌托邦思想。

瑞·达利欧认为，桥水基金及其个人的成功源于他所奉行的一套原则，而他将自己用一生经验总结的工作、生活与人生智慧都写在了这本《原则》当中。达利欧相信，原则是根本性的真理，每个人都可以通过构建并在反思中不断优化自己的原则取得成功。这本书阐述了达利欧原则的两大基石——极度求真、极度透明，并阐述了以此为基础的诸多处世之道。书中500多条原则将帮助我们保持开放心态，看清现实，正确评价自己和他人，打造强大的团队，从容面对决策。

随着国内和国际经济形势的变化，走出去、开拓海外市场，日益成为越来越多中国企业的一项重要战略。作者总结了自己20 年的海外市场拓展和企业出海咨询经验，介绍了全球重点国别市场的基本情况、政策法规、发展机会等；其次，介绍了国内的汽车、电池、矿业等重点行业的海外发展情况，包括这几个行业拓展得比较好的海外市场区域，代表性企业的具体发展过程等；再次，详细分析了国内近几年兴起的几家具有代表性的专、精、特、新企业的出海实战案例；作者总结了国内企业出海面临的几个共性问题，并提供了解决方案。

今天的企业要先做强后做大，效率的提升是一个企业强大之根本。随着中国增量经济时代的结束，一个低增长的存量经济时代已经到来。存量经济时代，是效率为王的时代。企业之间的竞争从规模、速度的增长转向效率的比拼。企业“规模大”、“增长快”的背后，就是从员工个人、组织到运营都要具备效率意识。

作者结合他在百安居、阿里巴巴的丰富经历，以及所服务的逆势增长的安克创新、泡泡玛特、沪上阿姨、锅圈食汇等企业的实战经验，详细阐述了在当下效率提升的九大心法，帮助企业和个人获得一套系统的、极简的效率提升方法。

在快节奏、高压力的现代工作环境中，对领导力的真正考验往往在于如何在压力之下保持冷静，如何在变革之中把握方向。本书通过汇集卡什曼丰富的高管教练经验和对领导力的深刻洞察，提供了一套实用的策略和技巧，帮助读者在职场中提升自我，激发团队潜力，实现组织目标。

卡什曼分享了如何通过自我认知来增强个人影响力，如何通过建立信任来凝聚团队，以及如何在不断变化的环境中保持敏捷性和适应性。他强调，真正的领导力源自个人成长和对内在力量的挖掘，而不仅是外在职位赋予的权力。

高效团队的17种特质：包括沟通力、专注力、坚韧力等，这些并非天赋异禀，而是通过学习实践可以培养的。书中教你如何提升自己，成为更有价值的团队成员。本书不止于理论，更着重实践，每个特质都有“臻于行”的指导。让你不仅理解高效团队的特质，更能将其运用到实际中，打造真正属于你的黄金搭档。正如书中所说：“真正的进步是一场接力赛，而非一人独舞”。

在人工智能重构产业版图的变革时代，这部源自顶尖创业者的对话实录，为我们呈现了一份难得的 AI 创业路线图。通过深度对话，本书记录了 20 余位备受国内外顶级风投机构青睐的 AI 领军人物的创业历程。从 AI 图像生成到智能编程，从 3D 建模到机器人技术，他们正在这些颇具潜力的赛道上开辟未来。这不仅是一部创业实录，更是一份时代洞察。每一次对话都是对技术前沿的深度探索，每一段交流都蕴含着从创意萌芽到商业落地的实践智慧。透过创业者们的视角一睹 AI 创业生态的全貌，感受技术变革的脉动。

芯片是现代科技的基石，而光刻机是芯片制造的核心“利器”。荷兰高科技企业ASML（阿斯麦）设计了巨大且极度复杂的光刻机，在很长一段时间内几乎成为光刻技术壁垒象征，其合作伙伴云集当今世界顶尖的半导体制造商。本书是ASML的权威企业传记。荷兰记者马克·海金克从内部追随ASML多年，基于300余次对ASML及其供应商的高管访谈与大量档案，以调查记者的敏锐视角和老道文笔，将大量重要人物和关键事件串联起来，首度披露ASML四十年创立发展的崛起之路，全景式透视以芯片制造为核心的全球市场争夺战。

本书将营销智慧巧妙融入个人成长路径，引导你用4大步骤全方位重塑自我，从无名小卒变身抢手人才。步骤一，定义市场，找到一个“让你更加闪耀的地方”。步骤二，定义价值，了解“对方真/正想要什么”。步骤三，创造价值，清楚“自己应该做什么”。步骤四，传播价值，让“需要你的人”看到你。

本书以浅显易懂的语言，搭配生动案例，打破营销仅属商业领域的传统认知，让你明白每个人都能成为自己人生的首席营销官。学会从他人需求出发，精准定位自己的独特价值，用创意与策略让自己的价值被世界看见。

作者以神经科学与行为经济学为基础，揭示品牌成功的关键在于塑造“品牌连接组”——消费者大脑中与品牌相关的神经网络，通过触发熟悉联想绕过意识抗拒，直接激活消费者潜意识需求。传统营销的“信息轰炸”与“劝服模式”因违背大脑运作机制而失效，唯有顺应消费者需求才能实现增长。

《顾客为什么买了又买》将神经科学与品牌建设结合，提出可量化执行的“品牌连接组”模型，帮助企业以低成本高效满足消费者需求，为数字时代的营销者提供了一套可复制的“暗箱操作指南”——不改变用户，只改变他们的神经通路。

本书是差异化销售专家李·萨尔茨的全新力作，主要特色在于以大量真实案例为支撑，深入剖析销售过程中的关键环节，并提出一系列可操作性强的差异化销售策略，帮助读者打破传统销售思维定式。

作者从独特的视角出发，探讨了如何为客户创造独特的购买体验、识别与应对难缠的竞争对手、寻找优质客户等多个重要主题，详细阐述了业务开发策略等，为销售人员提供了全新的客户开发和关系维护思路和全面的应对方法。

在过去的十年中，客户成功已经发展和成熟，现在对许多组织来说客户成功扮演着关键的角色--帮助它们培育和留住客户。新的问题是，客户成功组织需要雇用和培训昂贵的客户成功经理，而当客户需要帮助时客户成功经理可能无暇提供。

这个问题的答案，以及整个客户成功浪潮的下一个阶段是“数字驱动的客户成功"-设计数字化干预，帮助订阅用户通过使用你的产品走向成功。本书提供了详细的数字化实践指南，通过学习数字化客户成功成熟度模型的基础知识、理想的组织架构、成功的街量标准等，来帮助你的数字化机制满足客户、投资者和团队成员的需求。

本书深入探讨了数据在企业创新和商业活动中的关键作用，旨在引导读者如何有效收集、处理、分析数据，并将数据分析结果转化为公司业务决策的有力支持。本书涵盖丰富有趣的小故事和案例，并在一些复杂概念的阐述中采用图标方式，辅助读者更好地理解书中内容。

本书是法国学者多米尼克·卡尔东的集大成之作，是作者20多年潜心钻研互联网的结晶。这本书对于当今数字文化进行了全面而有效的阐释，作者深入浅出，使用易懂的语言对当今数字文化进行了批判分析。书中介绍了作者对公共空间的解释、算法和搜索引擎对消费者的影响、数字经济催生的新经济形态如码农和快递小哥，以及数字文化造成的社会治理问题等。

几千年来，人类社会经历的革命和危机有什么共同规律？每一次政权解体和崩溃是否有迹可循？美国为何会在21世纪20年代突然经历动乱的高峰期，而下一次的政治危机又将在何时降临？

为了揭开历史周期的面纱，历史动力学开创者彼得·图尔钦基于汇编的史料记录，采用数据科学的方法和建模手段，追踪复杂的社会系统中不同“运动部分”之间错综复杂、相互作用的网络，试图找到和平与冲突周期性交替的根源所在。

本书第1版旨在为人工智能时代来临前夕的高等教育改革绘制蓝图，而现在人工智能时代已经到来。第2版的问世完全是为了响应第1版对新课程的呼吁，即通过体验式学习和终身学习来强化“人类学”。第2版对第三章“未来的学习模式”进行了大幅更新，以适应技术、数据和人类素养的新变化，这些方面在人工智能时代来临前并不那么重要，但现在已经成为焦点。在第2版中，作者试图围绕气候变化、经济变化和社会凝聚力等重大挑战讨论人工智能时代的教育问题，认为应对人工智能和解决这些相关问题都迫切需要个人的重塑。

各个时代的政府都在寻找有效和公平的征税方式，这是永恒不变的主题。在这本妙趣横生的税收史著作中，著名财政学家、国际公共财政学会前主席迈克尔·基恩和乔尔·斯莱姆罗德基于多年的研究，梳理了从中世纪以来历史上出现过的五花八门的税收政策和征税方式。

作者认为，无论成功还是失败的税收政策，都是各种利益主体博弈的结果，且都面临着共同的税收原理：税基的可测量性，税收公平和效率，税收归宿，税收征管以及在现实中面临的各种问题等。书中呈现的或匪夷所思或充满智慧的历史税收故事，揭示了政策制定的基本原则：任何一项政策都需要仔细权衡其成本和收益。

纽约，一座由移民之手塑造的城市，每一寸土地都承载着悲欢离合，每一个角落都蕴藏着隐秘往事。

本书是美国历史教授泰勒·安宾德，以移民文化入手，耗时多年调查、采访、梳理而成四百年来的纽约移民发展史，一定程度上也可看作是纽约的城市建设史。全书由纽约历史上一个个真实的个体故事展开并串联，乘坐“内华达号”移民船一个登上埃利斯岛移民检查站的安妮·摩尔一家……和很多冒险移民纽约的人一样，他们在纽约度过的岁月，改变了这座城市、这个国家以及他们自己。

《成为苏东坡》是一部温暖治愈的苏东坡心灵传，作者绕开陈说，独辟蹊径，采用侦探小说的结构设置和解谜式戏剧手法，抓住人物命运主线，重绘苏东坡的内心世界和人物链环，从多元角度追踪苏东坡的命运与际遇，探寻其命运沉浮的隐秘终点，一个文学家苏东坡的背后，是一个整整一生都被抑制的政治家苏轼。作者跳出繁琐的历史考证，以丰富的人生阅历和同情、同理之心，填补漫长的时空阻隔，文字温暖、治愈，给读者带来历史现场感般的心跳与激动，彷佛苏东坡就活在我们眼前。

随着ChatGPT等人工智能和语言模型不断进步，了解这些技术的含义和潜在陷阱比以往任何时候都更加重要。作为享誉全球的跨技术和设计学科思想家，前田约翰利用他的丰富经验，为企业、产品设计师和决策者提供了可行的指导。通过深思熟虑和偶尔异想天开的例子，他构造了一个可以描述任何机器学习系统的关键功能的框架，并展望了可以如何使用它们来创造富有包容性和改变世界的产品。

“貌似很科技，其实很人文，很历史”， 清华大学经济管理学院杨斌教授力荐。除了对AI未来的构想，这本书中还有对诸多技术的历史发展进程的回溯，还有对技术人文主义的阐释和重申。在霍夫曼看来，对未来的构想要建立在对技术历史的深刻洞察之上，只有坚持以人为本的AI发展原则，我们才能实现理想的AI未来。

本书阐述了人工智能技术演变的大趋势、算力驱动计算体系的突破，以及人工智能如何赋能生命科学、物联网、自动驾驶等。这些领域蕴含着巨大的商业空间和发展机遇，人工智能在探索过程中将发挥决定性和颠覆性的作用，相关研发成果在实用化、普及化之后将产生可观的社会效益。本书也系统分析了人工智能飞速发展背后的问题和风险，以及国内外政府、企业、科研界的应对措施等。最后，本书展望了整个行业未来的技术发展趋势和创新路径，中国在其中的机遇和挑战等。

一个诞生于200多年前的数学定理，为什么能在漫长的时间里改变医学、法律、科研、人工智能等多个领域，并成为个人理性思考和决策的强大工具？

本书以生动活泼的笔调，通过引人入胜的故事和案例，展示了这个源自18世纪长老会牧师托马斯·贝叶斯的研究如何产生深远影响。贝叶斯定理将帮助你学会区分相关性和因果关系，避免常见的认知偏差和决策陷阱，在纷繁复杂的信息中提取真正有价值的内容。

本书讲述了一个关于医药垄断如何形成的故事，再现了人类历史上极富争议的斗争之一：控制救命药物生产的合法权利。自第二次世界大战以来，美国联邦政府以公众的名义资助医学科学的发展，促进了医学领域的许多重大项目取得突破，但药物的生产往往受到部分团体日益增长的国际野心和价格的控制。

从拥有专利的德国制药公司在19世纪末引发的争议，到今天美国工业和慈善组织之间的协调与阻碍，本书概述了美国几代公共卫生和科学倡导者如何试图与大型制药公司及其在政府中的盟友保持一致，记录了美国医药垄断的兴起及其最后的全球化。

The Arab world is undergoing a digital renaissance, and this book provides a fascinating look at the innovators, technologies, and opportunities driving this seismic shift. From Dubai to Casablanca, a new generation of entrepreneurs is upending traditional industries with bold digital business models, platforms, and disruptive innovation.

Dr Uzma takes readers on an insightful exploration across the Middle East, profiling the region's most promising startups, successful digital corporations, and initiatives bolstering the tech sector. Discover how ride-sharing apps, ecommerce ventures, fintech, edtech, and other digital upstarts are rapidly transforming entrenched industries and societies.

Since the Regional Comprehensive Economic Partnership (RCEP) went into effect in January 2022, regional cooperation featuring shared dividends and synergy for development has made fresh progress. 

Addressing key issues surrounding regional economic development, the book compiles studies and insights from renowned experts and scholars on RCEP. It offers readers a comprehensive overview of the regional trade within the RCEP framework while helping them understand the new opportunities and prospects that RCEP presents.

Crypto Confidential tells the salacious story of the industry everyone is talking about right now. In doing so, it sheds light on some of the most scandalous financial crimes of the twenty-first century. From billion-dollar fraud cases to international money laundering cartels, political bribery and even faked deaths, it lifts the lid on the intricate and immense web of malpractice that crypto founders spin to trap ordinary investors.

This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes.

Today's most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.

Applying timeless methods and cutting-edge tools, Bussgang shows you how to turn your startup into an AI-powered experimentation machine-learning faster and building smarter with leaner teams.

From the inner sanctum of Silicon Valley and short-term capitalism comes the story of a VC who lived it, then left it and found a better way to build great companies. This way focused on long-term stability and steady growth, funded through profitability; in this way, leaders were committed to a purpose beyond personal wealth generation, put their people first, and set up their companies to endure. Full of revelations, practical advice, and real-world examples of companies going Evergreen, Another Way is as instructive as it is inspiring at showing capitalism at its best. 

This is an epic exploration that stretches from Detroit to Japan to Germany to China, and from factories in Normal, Illinois, and Haywood County, Tennessee, to a burgeoning mining operation along the shores of California's briny, lithium-rich Salton Sea.

Colias documents the inevitable shift from pistons to electrons from every angle, taking you inside the boardrooms where executives battle over their EV strategies to take on Tesla and, more recently, emerging Chinese powerhouses such as BYD. He brings you to family-run car dealerships deciding if they'll sell EVs—or sell their businesses. He follows entrepreneurs along lonely stretches of road that will soon need charging stations.

Drawing on a comprehensive, quantitative study of nearly three thousand partners—spanning law, accounting, consulting, investment banking, executive search, and public relations—The Activator Advantage identifies five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

Activators deeply embed business development habits into their daily workflow, aggressively leverage their internal and external networks, and proactively deliver both business and personal value to clients—all of which not only helps shield them from the vagaries of modern client buying behavior but also lays the groundwork for more loyal, longer-lasting relationships.

Organizational psychologist Dr. Richard Davis is an expert in assessing personalities. He has spent decades advising business leaders and evaluating executives from some of the world's biggest companies. As a result of his life's work, Dr. Davis has developed not only a unique perspective on what human personality is, but an indispensable toolkit for analyzing it, and using the information effectively. Dr. Davis explains what the science of personality is and how it works, and how all of us can use it to improve our working relationships, careers, and lives.

If you're tired of missed goals and low morale, discover a proven framework for leadership that will help you unleash your team's potential.

In The Power of Going All-In, serial entrepreneur and business leader Brandon Bornancin shares his secrets to building, leading, and managing a world-class company. The author draws on his experience building companies to over $150M in sales and billion-dollar valuations and presents effective strategies for inspiring your people to do more, be more, and achieve more.

The authors conducted in-depth interviews with more than a hundred CEOs and executives across a range of industries, met with top AI experts, and completed 360-degree surveys of scores of leaders and employees worldwide. They found that by thoughtfully delegating tasks to AI and using it to augment skills and behaviors, leaders can unlock a truly human experience of work while enhancing organizational performance。

The AI-augmented leader moves beyond a focus on the technology itself to constantly probe how it can strengthen the core qualities of human-centered leadership: awareness, wisdom, and compassion. In this way, AI can help leaders and organizations become more human.

Leadership, as explained by Harvard Business School professor Archie L. Jones, Jr., is not about title or status, but about influence and impact. Leadership capital consists of the resources you have that can empower you to work with others to achieve your goal.

In The Treasure You Seek, Archie L. Jones, Jr. shares his lessons in leadership―focused on the notion of leadership capital and the 5 Cs (capability, culture, communication, connection, and confidence). In treating each of the 5 Cs, he lays out his own experience and walks the reader though the building blocks of developing and then leveraging that “C.”

Being a manager is no easy task. You must measure and track your team members' performance toward goals and objectives while also providing opportunities for growth and development. You have to be empathetic to your team's needs and concerns while also maintaining your authority. How do you navigate these tensions?

This book will help you figure out what kind of manager you want to be so that you can feel comfortable in your role, encourage the success of your people, and grow in your own career.

Over two decades, economists and management scholars gained new insights on boosting innovation in big firms and startups, but many findings haven't reached practice, which Alberto Galasso aims to address by overviewing innovation literature and discussing latest research.

The analysis covers innovation's two key stages—technology management and creation, each with complex resource and cost-benefit decisions, and the book examines their frequent trade-offs.

By breaking the art of stakeholder management into simple lessons and frameworks, this practical book shows product managers how to manage the crucial relationships that will help you make an impact and advance your career. You'll learn how to build trusting relationships with stakeholders, optimize your communication for different audiences, get buy-in for your ideas and roadmaps, and have stakeholders appreciate it when you say no.

The Negotiation Playbook teaches you to identify and strengthen your personal negotiation style.

It guides you in analyzing data, understanding the value you bring to the table, and leveraging your position. You’ll also learn to develop the agility needed to adapt your approach and solve problems creatively and intuitively. Additionally, it helps strengthen your influence by honing your ability to notice what others miss and create a strategic plan for any negotiation.

This book has selected the most important articles from hundreds of Harvard Business Review pieces to help you manage initiatives that will inspire your people, tackle your biggest challenges using agile, and prepare yourself and your organization for a world driven by projects.

It will inspire you to reap benefits from your initiatives more quickly. Becoming a better project sponsor is another area it encourages you to focus on. It also motivates you to kill initiatives that aren't performing and navigate the politics of innovation projects. You'll find guidance here to keep AI and digital transformation on track, as well as prepare for the next generation of project management tools.

The HBR Guide to Better Recruiting and Hiring provides the practical tips, research, stories, and advice you need to successfully attract, identify, and hire people whose values, competencies, and potential align with your team and your organization.

You'll learn how to identify gaps in your team's skill set. Next, discover how to expand your talent pool. You'll also gain insight into conducting productive interviews and partnering effectively with HR. It will teach you to evaluate a candidate's potential for growth. Lastly, you'll master making a compelling offer and negotiating with confidence.

Personalized is a playbook for delivering true personalization at scale. In it, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman outline the Five Promises of Personalization.

These include "Empower Me," which means understanding each customer's needs and how best to meet them, and "Know Me," about winning customers' trust and permission to use their data for better experiences. There is also "Reach Me"—reaching the right customer through the right channel at the right time—and "Show Me," which involves tailoring unique, relevant content using generative AI. Finally, "Delight Me" focuses on designing new ways of working and ensuring continuous improvement to make the customer experience feel magical.

There is no reason not to be profitable as you grow your business! The author shares the lessons that were taught to him by leaders, mentors in business, and by his clients. What took him by surprise was that these lessons were not complicated. They're simple. They use simple, uncomplicated methods to grow their businesses profitably. You will learn about the readily available tools you can use to ensure that your business does not turn unprofitable as you grow it. You'll be convinced that it makes sense to resist the lure of the high-growth, no-profit strategy and instead embrace the approach of steady growth with profits.

Divisions are on the rise around the world, and 2024 may well be a peak year. We're losing the ability to disagree without dehumanizing. There is a deep need for this practical and accessible guide to having challenging conversations in any situation, from the workplace to the classroom to the dinner table.

It's not about saying the right words at the right time but something vastly deeper. This book reveals the 5 pillars of respectfully disagreeing. One pillar is to challenge your perspective. Another is to be the student and cultivate your curiosity. The remaining pillars are to seek the gray and agree to respect.

This is the story of the like button and how it changed our lives. In Like, bestselling author and renowned strategy expert Martin Reeves and coauthor Bob Goodson—Silicon Valley veteran and one of the originators of the like button—take readers on a quest to uncover the origins of the thumbs-up gesture, how it became an icon on social media, and what's behind its power.

Through insights from key players, including the founders of Yelp, PayPal, YouTube, Twitter, LinkedIn, Gmail, and FriendFeed, you'll hear firsthand the disorderly, serendipitous process from which the like button was born.

Reskilling is the new imperative in the war for talent. As the pace of technological change accelerates, the demand for new skills is increasing. And as technologies like AI take on new tasks and jobs, smart organizations aren't waiting for their new workforces to appear.

Reskilling and Upskilling from Harvard Business Review brings you today's most essential thinking on rebuilding and retraining your workforce. It explains how to launch the right skilling initiatives, how to measure their impact, and how to prepare your company to compete in the new skills economy.